Lamar Advertising Company
US ˙ NasdaqGS ˙ US5128161099

SecurityLAMR / Lamar Advertising Company
InstitutionSimplex Trading, Llc
Latest Disclosed Ownership0 shares
Latest Disclosed Value $ 0
Simplex Trading, Llc ownership in LAMR / Lamar Advertising Company

On May 12, 2025 - Simplex Trading, Llc filed a 13F-HR form disclosing ownership of 0 shares of Lamar Advertising Company (US:LAMR) valued at $0 USD as of March 31, 2025. The entity filed a previous 13F-HR on February 11, 2025 disclosing 1,582 shares of Lamar Advertising Company. The current value of the position is $0 USD.

Simplex Trading, Llc has a history of taking positions in derivatives of the underlying security (LAMR) in the form of stock options. The firm currently holds call options representing 2,600 of underlying shares valued at $329,316 USD and put options representing 1,100 of underlying shares valued at $139,326 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

LAMR / Lamar Advertising Company Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2025-05-12 2025-03-31 13F LAMAR ADVERTISING CO COM 512816109 0 -1,582 -100.00 0 0.0000
2025-02-11 2024-12-31 13F LAMAR ADVERTISING CO COM 512816109 1,582 1,582 0 0.0001
2024-11-08 2024-09-30 13F LAMAR ADVERTISING CO COM 512816109 0 -1,068 -100.00 0 0.0000
2024-07-25 2024-06-30 13F LAMAR ADVERTISING CO COM 512816109 1,068 -16,429 -93.90 0 -100.00 0.0001
2024-04-25 2024-03-31 13F LAMAR ADVERTISING CO COM 512816109 17,497 5,362 44.19 2 100.00 0.0012
2024-02-02 2023-12-31 13F LAMAR ADVERTISING CO COM 512816109 12,135 5,711 88.90 1 0.0008
2023-11-01 2023-09-30 13F LAMAR ADVERTISING CO COM 512816109 6,424 6,424 1 0.0004
2022-05-02 2022-03-31 13F LAMAR ADVERTISING CO COM 512816109 0 -4,509 -100.00 0 -100.00
2022-02-23 2021-12-31 13F/A-1 LAMAR ADVERTISING CO COM 512816109 4,509 4,509 546 0.0006
2021-02-02 2020-12-31 13F LAMAR ADVERTISING CO COM 512816109 0 -3,219 -100.00 0 -100.00
2020-10-14 2020-09-30 13F LAMAR ADVERTISING CO COM 512816109 3,219 -597 -15.64 213 -16.14 0.0003
2020-07-13 2020-06-30 13F LAMAR ADVERTISING CO COM 512816109 3,816 -68,115 -94.69 254 -93.11 0.0004
2020-04-29 2020-03-31 13F LAMAR ADVERTISING CO COM 512816109 71,931 71,931 1,784.98 3,688 1,351.97 0.0065
2020-02-05 2019-12-31 13F LAMAR ADVERTISING CO COM 512816109 0 -12,899 -100.00 0 -100.00
2019-10-15 2019-09-30 13F LAMAR ADVERTISING CO COM 512816109 12,899 10,227 382.75 1,056 391.16 0.0030
2019-07-26 2019-06-30 13F LAMAR ADVERTISING CO COM 512816109 2,672 2,672 -79.29 215 -79.64 0.0006
2019-01-16 2018-12-31 13F LAMAR ADVERTISING CO COM 512816109 0 -1,066 -100.00 0 -100.00
2018-10-23 2018-09-30 13F LAMAR ADVERTISING CO COM 512816109 1,066 1,066 82 0.0003
2018-04-26 2018-03-31 13F LAMAR ADVERTISING CO COM 512816109 0 -9,333 -100.00 0 -100.00
2018-01-10 2017-12-31 13F LAMAR ADVERTISING CO COM 512816109 9,333 3,970 74.03 692 88.56 0.0298
2017-10-25 2017-09-30 13F LAMAR ADVERTISING CO COM 512816109 5,363 -10,646 -66.50 367 -68.82 0.0150
2017-07-12 2017-06-30 13F LAMAR ADVERTISING CO COM 512816109 16,009 7,857 96.38 1,177 93.27 0.0511
2017-04-21 2017-03-31 13F LAMAR ADVERTISING CO COM 512816109 8,152 8,152 609 0.0264
2016-10-07 2016-09-30 13F LAMAR ADVERTISING CO COM 512816109 0 -1,868 -100.00 0 -100.00
2016-07-18 2016-06-30 13F LAMAR ADVERTISING CO COM 512816109 1,868 1,868 -77.09 123 -79.80 0.0082
2016-04-14 2016-03-31 13F LAMAR ADVERTISING CO COM 512816109 0 -1,254 -100.00 0 -100.00
2016-01-20 2015-12-31 13F LAMAR ADVERTISING CO COM 512816109 1,254 658 110.40 75 141.94 0.0059
2015-10-08 2015-09-30 13F LAMAR ADVERTISING CO COM 512816109 596 596 31 0.0023
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-14 2026-03-31 13F LAMAR ADVERTISING CALL Call 2,600 -78.33 329 -78.33 n/a n/a n/a
2026-02-11 2025-12-31 13F LAMAR ADVERTISING CO CALL Call 12,000 155.32 1,519 n/a n/a n/a
2025-11-12 2025-09-30 13F LAMAR ADVERTISING CO CALL Call 4,700 571.43 1 n/a n/a n/a
2025-08-05 2025-06-30 13F LAMAR ADVERTISING CO CALL Call 700 40.00 0 n/a n/a n/a
2025-05-12 2025-03-31 13F LAMAR ADVERTISING CO CALL Call 500 -73.68 0 n/a n/a n/a
2025-02-11 2024-12-31 13F LAMAR ADVERTISING CO CALL Call 1,900 0.00 0 n/a n/a n/a
2024-11-08 2024-09-30 13F LAMAR ADVERTISING CO CALL Call 1,900 11.76 0 n/a n/a n/a
2024-07-25 2024-06-30 13F LAMAR ADVERTISING CO CALL Call 1,700 -88.28 0 -100.00 n/a n/a n/a
2024-04-25 2024-03-31 13F LAMAR ADVERTISING CO CALL Call 14,500 1,971.43 2 n/a n/a n/a
2024-02-02 2023-12-31 13F LAMAR ADVERTISING CO CALL Call 700 -94.66 0 -100.00 n/a n/a n/a
2023-11-01 2023-09-30 13F LAMAR ADVERTISING CO CALL Call 13,100 -44.96 1 -50.00 n/a n/a n/a
2023-08-04 2023-06-30 13F LAMAR ADVERTISING CO CALL Call 23,800 -18.77 2 0.00 n/a n/a n/a
2023-04-27 2023-03-31 13F LAMAR ADVERTISING CO CALL Call 29,300 92.76 3 100.00 n/a n/a n/a
2023-02-02 2022-12-31 13F LAMAR ADVERTISING CO CALL Call 15,200 -29.95 1 -99.94 n/a n/a n/a
2022-11-04 2022-09-30 13F LAMAR ADVERTISING CO CALL Call 21,700 26.90 1,790 19.02 n/a n/a n/a
2022-08-03 2022-06-30 13F LAMAR ADVERTISING CO CALL Call 17,100 755.00 1,504 548.28 n/a n/a n/a
2022-05-02 2022-03-31 13F LAMAR ADVERTISING CO CALL Call 2,000 0.00 232 -4.13 n/a n/a n/a
2022-02-23 2021-12-31 13F/A LAMAR ADVERTISING CO CALL Call 2,000 -92.31 242 -91.13 n/a n/a n/a
2022-02-04 2021-12-31 13F LAMAR ADVERTISING CO CALL Call 26,000 2,729 n/a n/a n/a
2021-10-28 2021-09-30 13F LAMAR ADVERTISING CO CALL Call 26,000 0.00 2,729 0.55 n/a n/a n/a
2021-08-12 2021-06-30 13F LAMAR ADVERTISING CO CALL Call 26,000 5,849.66 2,714 -33.87 n/a n/a n/a
2021-04-26 2021-03-31 13F LAMAR ADVERTISING CO CALL Call 437 58.91 4,104 79.37 n/a n/a n/a
2021-02-02 2020-12-31 13F LAMAR ADVERTISING CO CALL Call 275 1,864.29 2,288 2,386.96 n/a n/a n/a
2020-10-14 2020-09-30 13F LAMAR ADVERTISING CO CALL Call 14 -22.22 92 -23.33 n/a n/a n/a
2020-07-13 2020-06-30 13F LAMAR ADVERTISING CO CALL Call 18 -76.92 120 -69.92 n/a n/a n/a
2020-04-29 2020-03-31 13F LAMAR ADVERTISING CO CALL Call 78 69.57 399 -2.68 n/a n/a n/a
2020-02-05 2019-12-31 13F LAMAR ADVERTISING CO CALL Call 46 411.11 410 461.64 n/a n/a n/a
2019-10-15 2019-09-30 13F LAMAR ADVERTISING CO CALL Call 9 12.50 73 14.06 n/a n/a n/a
2019-07-26 2019-06-30 13F LAMAR ADVERTISING CO CALL Call 8 -93.75 64 -93.69 n/a n/a n/a
2019-04-18 2019-03-31 13F LAMAR ADVERTISING CO CALL Call 128 4,166.67 1,014 4,970.00 n/a n/a n/a
2019-01-16 2018-12-31 13F LAMAR ADVERTISING CO CALL Call 3 -25.00 20 -35.48 n/a n/a n/a
2018-10-23 2018-09-30 13F LAMAR ADVERTISING CO CALL Call 4 -97.71 31 -97.41 n/a n/a n/a
2018-07-30 2018-06-30 13F LAMAR ADVERTISING CO CALL Call 175 -56.90 1,195 59,650.00 n/a n/a n/a
2018-04-26 2018-03-31 13F LAMAR ADVERTISING CO CALL Call 406 183.92 2 -66.67 n/a n/a n/a
2018-01-10 2017-12-31 13F LAMAR ADVERTISING CO CALL Call 143 3,475.00 6 500.00 n/a n/a n/a
2017-10-25 2017-09-30 13F LAMAR ADVERTISING CO CALL Call 4 -76.47 1 0.00 n/a n/a n/a
2017-07-12 2017-06-30 13F LAMAR ADVERTISING CO CALL Call 17 30.77 1 -75.00 n/a n/a n/a
2017-04-21 2017-03-31 13F LAMAR ADVERTISING CO CALL Call 13 8.33 4 300.00 n/a n/a n/a
2017-01-11 2016-12-31 13F LAMAR ADVERTISING CO CALL Call 12 9.09 1 -66.67 n/a n/a n/a
2016-10-07 2016-09-30 13F LAMAR ADVERTISING CO CALL Call 11 -8.33 3 200.00 n/a n/a n/a
2016-07-18 2016-06-30 13F LAMAR ADVERTISING CO CALL Call 0 -100.00 0 -100.00 n/a n/a n/a
2016-04-14 2016-03-31 13F LAMAR ADVERTISING CO CALL Call 41 272.73 8 n/a n/a n/a
2016-01-20 2015-12-31 13F LAMAR ADVERTISING CO CALL Call 11 -59.26 0 -100.00 n/a n/a n/a
2015-10-08 2015-09-30 13F LAMAR ADVERTISING CO CALL Call 27 0.00 2 -66.67 n/a n/a n/a
2015-07-08 2015-06-30 13F LAMAR ADVERTISING CO CALL Call 27 92.86 6 500.00 n/a n/a n/a
2015-04-21 2015-03-31 13F LAMAR ADVERTISING CO CALL Call 14 1 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-14 2026-03-31 13F LAMAR ADVERTISING PUT Put 1,100 37.50 139 37.62 n/a n/a n/a
2026-02-11 2025-12-31 13F LAMAR ADVERTISING CO PUT Put 800 -96.40 101 4,950.00 n/a n/a n/a
2025-11-12 2025-09-30 13F LAMAR ADVERTISING CO PUT Put 22,200 3 n/a n/a n/a
2025-08-05 2025-06-30 13F LAMAR ADVERTISING CO PUT Put 0 -100.00 0 n/a n/a n/a
2025-05-12 2025-03-31 13F LAMAR ADVERTISING CO PUT Put 100 -96.00 0 n/a n/a n/a
2025-02-11 2024-12-31 13F LAMAR ADVERTISING CO PUT Put 2,500 400.00 0 n/a n/a n/a
2024-11-08 2024-09-30 13F LAMAR ADVERTISING CO PUT Put 500 -28.57 0 n/a n/a n/a
2024-07-25 2024-06-30 13F LAMAR ADVERTISING CO PUT Put 700 -96.37 0 -100.00 n/a n/a n/a
2024-04-25 2024-03-31 13F LAMAR ADVERTISING CO PUT Put 19,300 -3.02 2 0.00 n/a n/a n/a
2024-02-02 2023-12-31 13F LAMAR ADVERTISING CO PUT Put 19,900 -43.14 2 0.00 n/a n/a n/a
2023-11-01 2023-09-30 13F LAMAR ADVERTISING CO PUT Put 35,000 503.45 3 n/a n/a n/a
2023-08-04 2023-06-30 13F LAMAR ADVERTISING CO PUT Put 5,800 205.26 1 n/a n/a n/a
2023-04-27 2023-03-31 13F LAMAR ADVERTISING CO PUT Put 1,900 -53.66 0 n/a n/a n/a
2023-02-02 2022-12-31 13F LAMAR ADVERTISING CO PUT Put 4,100 -72.85 0 -100.00 n/a n/a n/a
2022-11-04 2022-09-30 13F LAMAR ADVERTISING CO PUT Put 15,100 308.11 1,245 283.08 n/a n/a n/a
2022-08-03 2022-06-30 13F LAMAR ADVERTISING CO PUT Put 3,700 270.00 325 180.17 n/a n/a n/a
2022-05-02 2022-03-31 13F LAMAR ADVERTISING CO PUT Put 1,000 -89.90 116 -90.33 n/a n/a n/a
2022-02-23 2021-12-31 13F/A LAMAR ADVERTISING CO PUT Put 9,900 2,375.00 1,200 2,826.83 n/a n/a n/a
2022-02-04 2021-12-31 13F LAMAR ADVERTISING CO PUT Put 400 41 n/a n/a n/a
2021-10-28 2021-09-30 13F LAMAR ADVERTISING CO PUT Put 400 0.00 41 0.00 n/a n/a n/a
2021-08-12 2021-06-30 13F LAMAR ADVERTISING CO PUT Put 400 6,566.67 41 -26.79 n/a n/a n/a
2021-04-26 2021-03-31 13F LAMAR ADVERTISING CO PUT Put 6 -78.57 56 -75.97 n/a n/a n/a
2021-02-02 2020-12-31 13F LAMAR ADVERTISING CO PUT Put 28 -66.27 233 -57.56 n/a n/a n/a
2020-10-14 2020-09-30 13F LAMAR ADVERTISING CO PUT Put 83 -75.08 549 -75.30 n/a n/a n/a
2020-07-13 2020-06-30 13F LAMAR ADVERTISING CO PUT Put 333 -60.36 2,223 -48.39 n/a n/a n/a
2020-04-29 2020-03-31 13F LAMAR ADVERTISING CO PUT Put 840 20,900.00 4,307 12,205.71 n/a n/a n/a
2020-02-05 2019-12-31 13F LAMAR ADVERTISING CO PUT Put 4 33.33 35 45.83 n/a n/a n/a
2019-10-15 2019-09-30 13F LAMAR ADVERTISING CO PUT Put 3 0.00 24 0.00 n/a n/a n/a
2019-07-26 2019-06-30 13F LAMAR ADVERTISING CO PUT Put 3 -88.00 24 -87.88 n/a n/a n/a
2019-04-18 2019-03-31 13F LAMAR ADVERTISING CO PUT Put 25 1,150.00 198 1,423.08 n/a n/a n/a
2019-01-16 2018-12-31 13F LAMAR ADVERTISING CO PUT Put 2 -50.00 13 -58.06 n/a n/a n/a
2018-10-23 2018-09-30 13F LAMAR ADVERTISING CO PUT Put 4 -42.86 31 -34.04 n/a n/a n/a
2018-07-30 2018-06-30 13F LAMAR ADVERTISING CO PUT Put 7 -58.82 47 2,250.00 n/a n/a n/a
2018-04-26 2018-03-31 13F LAMAR ADVERTISING CO PUT Put 17 -97.80 2 -94.74 n/a n/a n/a
2018-01-10 2017-12-31 13F LAMAR ADVERTISING CO PUT Put 772 27.18 38 123.53 n/a n/a n/a
2017-10-25 2017-09-30 13F LAMAR ADVERTISING CO PUT Put 607 1,045.28 17 -55.26 n/a n/a n/a
2017-07-12 2017-06-30 13F LAMAR ADVERTISING CO PUT Put 53 -71.81 0 -100.00 n/a n/a n/a
2017-04-21 2017-03-31 13F LAMAR ADVERTISING CO PUT Put 188 1,346.15 20 n/a n/a n/a
2017-01-11 2016-12-31 13F LAMAR ADVERTISING CO PUT Put 13 18.18 0 -100.00 n/a n/a n/a
2016-10-07 2016-09-30 13F LAMAR ADVERTISING CO PUT Put 11 -8.33 1 n/a n/a n/a
2016-07-18 2016-06-30 13F LAMAR ADVERTISING CO PUT Put 12 -14.29 0 -100.00 n/a n/a n/a
2016-04-14 2016-03-31 13F LAMAR ADVERTISING CO PUT Put 14 250.00 0 n/a n/a n/a
2016-01-20 2015-12-31 13F LAMAR ADVERTISING CO PUT Put 4 -86.21 0 -100.00 n/a n/a n/a
2015-10-08 2015-09-30 13F LAMAR ADVERTISING CO PUT Put 29 190.00 4 -66.67 n/a n/a n/a
2015-07-08 2015-06-30 13F LAMAR ADVERTISING CO PUT Put 10 -9.09 12 200.00 n/a n/a n/a
2015-04-21 2015-03-31 13F LAMAR ADVERTISING CO PUT Put 11 0 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.