LifeMD, Inc.
US ˙ NasdaqGM ˙ US53216B1044

SecurityLFMD / LifeMD, Inc.
InstitutionSimplex Trading, Llc
Latest Disclosed Ownership77,215 shares
Latest Disclosed Value $ 278,746
Simplex Trading, Llc ownership in LFMD / LifeMD, Inc.

On May 14, 2026 - Simplex Trading, Llc filed a 13F-HR form disclosing ownership of 77,215 shares of LifeMD, Inc. (US:LFMD) valued at $278,746 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 80,565 shares of LifeMD, Inc.. This represents a change in shares of -4.16% during the quarter. The current value of the position is $352,100 USD.

Simplex Trading, Llc has a history of taking positions in derivatives of the underlying security (LFMD) in the form of stock options. The firm currently holds call options representing 13,900 of underlying shares valued at $50,179 USD and put options representing 6,100 of underlying shares valued at $22,021 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

LFMD / LifeMD, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F LIFEMD COM 53216B104 77,215 -3,350 -4.16 279 1.46 0.0001
2026-02-11 2025-12-31 13F LIFEMD COM 53216B104 80,565 40,186 99.52 275 0.0002
2025-11-12 2025-09-30 13F LIFEMD COM 53216B104 40,379 -58,505 -59.17 0 -100.00 0.0001
2025-08-05 2025-06-30 13F LIFEMD COM 53216B104 98,884 98,884 1 0.0008
2025-02-11 2024-12-31 13F LIFEMD COM 53216B104 0 -40,141 -100.00 0 0.0000
2024-11-08 2024-09-30 13F LIFEMD COM 53216B104 40,141 3,502 9.56 0 0.0001
2024-07-25 2024-06-30 13F LIFEMD COM 53216B104 36,639 36,639 0 0.0002
2023-11-01 2023-09-30 13F LIFEMD COM 53216B104 0 -2,190 -100.00 0 0.0000
2023-08-04 2023-06-30 13F LIFEMD COM 53216B104 2,190 964 78.63 0 0.0000
2023-04-27 2023-03-31 13F LIFEMD COM 53216B104 1,226 -3,234 -72.51 0 0.0000
2023-02-02 2022-12-31 13F LIFEMD COM 53216B104 4,460 4,460 0 0.0000
2022-08-03 2022-06-30 13F LIFEMD COM 53216B104 0 -864 -100.00 0 -100.00
2022-05-02 2022-03-31 13F LIFEMD COM 53216B104 864 -4,344 -83.41 3 -85.00 0.0000
2022-02-23 2021-12-31 13F/A-1 LIFEMD COM 53216B104 5,208 -44,693 -89.56 20 -96.54 0.0000
2022-02-04 2021-12-31 13F LIFEMD COM 53216B104 49,901 0 578 0.0002
2021-10-28 2021-09-30 13F LIFEMD COM 53216B104 49,901 400 0.81 578 -0.86 0.0005
2021-08-12 2021-06-30 13F LIFEMD COM 53216B104 49,501 49,501 583 0.0006
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-14 2026-03-31 13F LIFEMD CALL Call 13,900 -53.04 50 -50.00 n/a n/a n/a
2026-02-11 2025-12-31 13F LIFEMD CALL Call 29,600 37.04 101 n/a n/a n/a
2025-11-12 2025-09-30 13F LIFEMD CALL Call 21,600 -64.71 0 n/a n/a n/a
2025-08-05 2025-06-30 13F LIFEMD CALL Call 61,200 85.45 1 n/a n/a n/a
2025-05-12 2025-03-31 13F LIFEMD CALL Call 33,000 -22.72 0 n/a n/a n/a
2025-02-11 2024-12-31 13F LIFEMD CALL Call 42,700 -6.15 0 n/a n/a n/a
2024-11-08 2024-09-30 13F LIFEMD CALL Call 45,500 373.96 0 n/a n/a n/a
2024-07-25 2024-06-30 13F LIFEMD CALL Call 9,600 -89.29 0 n/a n/a n/a
2024-04-25 2024-03-31 13F LIFEMD CALL Call 89,600 138.30 1 n/a n/a n/a
2024-02-02 2023-12-31 13F LIFEMD CALL Call 37,600 200.80 0 n/a n/a n/a
2023-11-01 2023-09-30 13F LIFEMD CALL Call 12,500 346.43 0 n/a n/a n/a
2023-08-04 2023-06-30 13F LIFEMD CALL Call 2,800 7.69 0 n/a n/a n/a
2023-04-27 2023-03-31 13F LIFEMD CALL Call 2,600 -43.48 0 n/a n/a n/a
2023-02-02 2022-12-31 13F LIFEMD CALL Call 4,600 4.55 0 -100.00 n/a n/a n/a
2022-11-04 2022-09-30 13F LIFEMD CALL Call 4,400 -63.33 8 -66.67 n/a n/a n/a
2022-08-03 2022-06-30 13F LIFEMD CALL Call 12,000 -37.17 24 -64.18 n/a n/a n/a
2022-05-02 2022-03-31 13F LIFEMD CALL Call 19,100 0.00 67 -8.22 n/a n/a n/a
2022-02-23 2021-12-31 13F/A LIFEMD CALL Call 19,100 -70.84 73 -90.38 n/a n/a n/a
2022-02-04 2021-12-31 13F LIFEMD CALL Call 65,500 759 n/a n/a n/a
2021-10-28 2021-09-30 13F LIFEMD CALL Call 65,500 -1.95 759 -3.44 n/a n/a n/a
2021-08-12 2021-06-30 13F LIFEMD CALL Call 66,800 9,429.24 786 -29.06 n/a n/a n/a
2021-04-26 2021-03-31 13F LIFEMD CALL Call 701 1,108 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-14 2026-03-31 13F LIFEMD PUT Put 6,100 45.24 22 57.14 n/a n/a n/a
2026-02-11 2025-12-31 13F LIFEMD PUT Put 4,200 -77.78 14 n/a n/a n/a
2025-11-12 2025-09-30 13F LIFEMD PUT Put 18,900 -66.43 0 n/a n/a n/a
2025-08-05 2025-06-30 13F LIFEMD PUT Put 56,300 -50.66 1 n/a n/a n/a
2025-05-12 2025-03-31 13F LIFEMD PUT Put 114,100 37,933.33 1 n/a n/a n/a
2025-02-11 2024-12-31 13F LIFEMD PUT Put 300 -62.50 0 n/a n/a n/a
2024-11-08 2024-09-30 13F LIFEMD PUT Put 800 300.00 0 n/a n/a n/a
2024-07-25 2024-06-30 13F LIFEMD PUT Put 200 -98.23 0 n/a n/a n/a
2024-04-25 2024-03-31 13F LIFEMD PUT Put 11,300 79.37 0 n/a n/a n/a
2024-02-02 2023-12-31 13F LIFEMD PUT Put 6,300 53.66 0 n/a n/a n/a
2023-11-01 2023-09-30 13F LIFEMD PUT Put 4,100 17.14 0 n/a n/a n/a
2023-08-04 2023-06-30 13F LIFEMD PUT Put 3,500 0.00 0 n/a n/a n/a
2023-04-27 2023-03-31 13F LIFEMD PUT Put 3,500 -44.44 0 n/a n/a n/a
2023-02-02 2022-12-31 13F LIFEMD PUT Put 6,300 -38.24 0 -100.00 n/a n/a n/a
2022-11-04 2022-09-30 13F LIFEMD PUT Put 10,200 0.00 20 0.00 n/a n/a n/a
2022-08-03 2022-06-30 13F LIFEMD PUT Put 10,200 -44.57 20 -68.75 n/a n/a n/a
2022-05-02 2022-03-31 13F LIFEMD PUT Put 18,400 40.46 64 28.00 n/a n/a n/a
2022-02-23 2021-12-31 13F/A LIFEMD PUT Put 13,100 -88.36 50 -96.16 n/a n/a n/a
2022-02-04 2021-12-31 13F LIFEMD PUT Put 112,500 1,303 n/a n/a n/a
2021-10-28 2021-09-30 13F LIFEMD PUT Put 112,500 0.27 1,303 -1.36 n/a n/a n/a
2021-08-12 2021-06-30 13F LIFEMD PUT Put 112,200 18,233.33 1,321 36.47 n/a n/a n/a
2021-04-26 2021-03-31 13F LIFEMD PUT Put 612 968 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.