Netflix, Inc.
US ˙ NasdaqGS ˙ US64110L1061

SecurityNFLX / Netflix, Inc.
InstitutionHowe & Rusling Inc
Latest Disclosed Ownership6,257 shares
Latest Disclosed Value $ 601,601
Howe & Rusling Inc reports 6.68% decrease in ownership of NFLX / Netflix, Inc.

On April 28, 2026 - Howe & Rusling Inc filed a 13F-HR form disclosing ownership of 6,257 shares of Netflix, Inc. (US:NFLX) valued at $601,611 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 14, 2026 disclosing 6,705 shares of Netflix, Inc.. This represents a change in shares of -6.68% during the quarter. The current value of the position is $510,071 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F NETFLIX COM 64110L106 6,257 -448 -6.68 602 -4.30 0.0392
2026-02-14 2025-12-31 13F NETFLIX COM 64110L106 6,705 6,106 1,019.37 629 -12.53 0.0416
2025-11-05 2025-09-30 13F NETFLIX COM 64110L106 599 -6 -0.99 718 -11.36 0.0492
2025-08-12 2025-06-30 13F NETFLIX COM 64110L106 605 95 18.63 810 70.53 0.0599
2025-06-17 2025-03-31 13F NETFLIX COM 64110L106 510 -152 -22.96 476 -19.49 0.0400
2025-02-12 2024-12-31 13F NETFLIX COM 64110L106 662 -6 -0.90 590 24.74 0.0509
2024-11-08 2024-09-30 13F NETFLIX COM 64110L106 668 97 16.99 474 22.86 0.0407
2024-08-14 2024-06-30 13F NETFLIX COM 64110L106 571 -109 -16.03 385 -6.55 0.0351
2024-05-15 2024-03-31 13F NETFLIX COM 64110L106 680 -162 -19.24 413 0.73 0.0396
2024-02-06 2023-12-31 13F NETFLIX COM 64110L106 842 -177 -17.37 410 6.51 0.0435
2023-11-09 2023-09-30 13F NETFLIX COM 64110L106 1,019 -230 -18.41 385 -30.18 0.0454
2023-08-14 2023-06-30 13F NETFLIX COM 64110L106 1,249 -154 -10.98 550 13.64 0.0616
2023-05-15 2023-03-31 13F NETFLIX COM 64110L106 1,403 -205 -12.75 485 2.11 0.0577
2023-02-15 2022-12-31 13F NETFLIX COM 64110L106 1,608 -136 -7.80 474 15.33 0.0595
2022-11-14 2022-09-30 13F NETFLIX COM 64110L106 1,744 24 1.40 411 36.54 0.0546
2022-08-15 2022-06-30 13F NETFLIX COM 64110L106 1,720 1,236 255.37 301 66.30 0.0382
2022-05-10 2022-03-31 13F NETFLIX COM 64110L106 484 -5 -1.02 181 -38.64 0.0209
2022-02-14 2021-12-31 13F NETFLIX COM 64110L106 489 0 0.00 295 -1.01 0.0346
2021-11-15 2021-09-30 13F NETFLIX COM 64110L106 489 5 1.03 298 16.41 0.0374
2021-08-13 2021-06-30 13F NETFLIX COM 64110L106 484 0 0.00 256 1.59 0.0323
2021-05-13 2021-03-31 13F NETFLIX COM 64110L106 484 136 39.08 252 34.04 0.0342
2021-02-08 2020-12-31 13F NETFLIX COM 64110L106 348 43 14.10 188 22.88 0.0286
2020-11-06 2020-09-30 13F NETFLIX COM 64110L106 305 20 7.02 153 17.69 0.0262
2020-07-15 2020-06-30 13F NETFLIX COM 64110L106 285 -51 -15.18 130 3.17 0.0240
2020-05-14 2020-03-31 13F NETFLIX COM 64110L106 336 -41 -10.88 126 3.28 0.0271
2020-02-05 2019-12-31 13F NETFLIX COM 64110L106 377 0 0.00 122 20.79 0.0202
2019-10-31 2019-09-30 13F NETFLIX COM 64110L106 377 5 1.34 101 -26.28 0.0177
2019-08-12 2019-06-30 13F NETFLIX COM 64110L106 372 -13 -3.38 137 0.00 0.0237
2019-04-29 2019-03-31 13F NETFLIX COM 64110L106 385 -167 -30.25 137 -7.43 0.0237
2019-02-04 2018-12-31 13F NETFLIX COM 64110L106 552 119 27.48 148 -8.64 0.0313
2018-11-07 2018-09-30 13F NETFLIX COM 64110L106 433 414 2,178.95 162 2,214.29 0.0271
2018-07-31 2018-06-30 13F NETFLIX COM 64110L106 19 19 7 0.0013
2014-07-31 2014-06-30 13F NETFLIX COM 64110L106 0 0 0 0.0000
2014-05-07 2014-03-31 13F NETFLIX COM 64110L106 0 -30 -100.00 0 -100.00
2014-07-31 2013-12-31 13F/A-12 NETFLIX COM 64110L106 30 30 0.00 11 83.33 0.0028
2014-02-07 2013-12-31 13F NETFLIX COM 64110L106 180 66
2013-11-08 2013-09-30 13F NETFLIX COM 64110L106 0 -30 -100.00 0 -100.00
2013-08-14 2013-06-30 13F NETFLIX COM 64110L106 30 30 6 0.0017
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.