ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionAdvisory Services Network, LLC
Latest Disclosed Ownership96,692 shares
Latest Disclosed Value $ 10,109,141
Advisory Services Network, LLC reports 57.19% increase in ownership of NOW / ServiceNow, Inc.

On May 15, 2026 - Advisory Services Network, LLC filed a 13F-HR form disclosing ownership of 96,692 shares of ServiceNow, Inc. (US:NOW) valued at $10,109,149 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 61,513 shares of ServiceNow, Inc.. This represents a change in shares of 57.19% during the quarter. The current value of the position is $11,399,987 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F SERVICENOW INC COM Stock 81762P102 96,692 35,179 57.19 10,109 7.28 0.0934
2026-02-17 2025-12-31 13F SERVICENOW INC COM Stock 81762P102 61,513 49,249 401.57 9,423 -16.51 0.1333
2025-11-18 2025-09-30 13F SERVICENOW Stock 81762P102 12,264 -2,108 -14.67 11,287 -16.73 0.1655
2025-08-19 2025-06-30 13F SERVICENOW Stock 81762P102 14,372 682 4.98 13,554 24.36 0.2182
2025-05-15 2025-03-31 13F SERVICENOW Stock 81762P102 13,690 -2,062 -13.09 10,899 -34.73 0.2094
2025-02-13 2024-12-31 13F SERVICENOW Stock 81762P102 15,752 4,377 38.48 16,699 86.62 0.3111
2024-11-14 2024-09-30 13F SERVICENOW Stock 81762P102 11,375 0 0.00 8,948 0.00 0.1850
2024-08-13 2024-06-30 13F SERVICENOW Stock 81762P102 11,375 -496 -4.18 8,948 -1.13 0.1850
2024-05-06 2024-03-31 13F SERVICENOW Stock 81762P102 11,871 1,210 11.35 9,051 20.15 0.2007
2024-02-09 2023-12-31 13F SERVICENOW Stock 81762P102 10,661 -56 -0.52 7,532 25.74 0.1841
2023-11-14 2023-09-30 13F SERVICENOW Stock 81762P102 10,717 93 0.88 5,991 0.34 0.1609
2023-08-09 2023-06-30 13F SERVICENOW Stock 81762P102 10,624 309 3.00 5,970 24.56 0.1591
2023-05-17 2023-03-31 13F SERVICENOW Stock 81762P102 10,315 454 4.60 4,794 25.21 0.1328
2023-02-13 2022-12-31 13F SERVICENOW Stock 81762P102 9,861 849 9.42 3,829 12.46 0.1174
2022-11-14 2022-09-30 13F SERVICENOW Stock 81762P102 9,012 -2,219 -19.76 3,404 -36.27 0.1202
2022-08-02 2022-06-30 13F SERVICENOW Stock 81762P102 11,231 913 8.85 5,341 -7.05 0.1827
2022-05-23 2022-03-31 13F SERVICENOW Stock 81762P102 10,318 4,182 68.16 5,746 44.26 0.1691
2022-02-14 2021-12-31 13F SERVICENOW Stock 81762P102 6,136 -738 -10.74 3,983 -6.87 0.1146
2021-11-05 2021-09-30 13F SERVICENOW Stock 81762P102 6,874 2,530 58.24 4,277 79.18 0.1360
2021-08-12 2021-06-30 13F SERVICENOW Stock 81762P102 4,344 -2,511 -36.63 2,387 -30.39 0.0753
2021-05-24 2021-03-31 13F SERVICENOW Stock 81762P102 6,855 -897 -11.57 3,429 -19.64 0.1274
2021-02-09 2020-12-31 13F SERVICENOW Stock 81762P102 7,752 1,920 32.92 4,267 50.88 0.1712
2020-11-16 2020-09-30 13F SERVICENOW Stock 81762P102 5,832 826 16.50 2,828 39.45 0.1331
2020-08-10 2020-06-30 13F SERVICE NOW Stock 81762P102 5,006 2,500 99.76 2,028 182.45 0.1113
2020-05-15 2020-03-31 13F SERVICENOW Stock 81762P102 2,506 1,215 94.11 718 97.25 0.0470
2020-02-04 2019-12-31 13F SERVICENOW Stock 81762P102 1,291 140 12.16 364 15.19 0.0191
2019-11-04 2019-09-30 13F SERVICENOW Stock 81762P102 1,151 0 0.00 316 0.00 0.0194
2019-08-01 2019-06-30 13F SERVICENOW Stock 81762P102 1,151 98 9.31 316 22.01 0.0194
2019-05-20 2019-03-31 13F SERVICENOW Stock 81762P102 1,053 278 35.87 259 87.68 0.0182
2019-02-15 2018-12-31 13F SERVICENOW Stock 81762P102 775 766 8,511.11 138 6,800.00 0.0120
2018-11-02 2018-09-30 13F SERVICENOW Stock 81762P102 9 -16 -64.00 2 -60.00 0.0001
2018-07-27 2018-06-30 13F SERVICENOW Stock 81762P102 25 -46 -64.79 5 -58.33 0.0004
2018-04-23 2018-03-31 13F SERVICENOW Stock 81762P102 71 62 688.89 12 1,100.00 0.0010
2018-02-08 2017-12-31 13F SERVICENOW Stock 81762P102 9 -211 -95.91 1 -96.15 0.0001
2017-10-12 2017-09-30 13F SERVICENOW Stock 81762P102 220 0 0.00 26 13.04 0.0030
2017-08-17 2017-06-30 13F SERVICENOW INC COM Stock 81762P102 220 113 105.61 23 155.56 0.0030
2017-04-28 2017-03-31 13F SERVICENOW INC COM Stock 81762P102 107 107 9 0.0013
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.