ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionAffiance Financial, LLC
Latest Disclosed Ownership4,990 shares
Latest Disclosed Value $ 521,705
Affiance Financial, LLC ownership in NOW / ServiceNow, Inc.

On April 14, 2026 - Affiance Financial, LLC filed a 13F-HR form disclosing ownership of 4,990 shares of ServiceNow, Inc. (US:NOW) valued at $521,704 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 4,990 shares of ServiceNow, Inc.. This represents a change in shares of 0.00% during the quarter. The current value of the position is $588,321 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F SERVICENOW COM 81762P102 4,990 0 0.00 522 -31.81 0.0845
2026-01-21 2025-12-31 13F SERVICENOW COM 81762P102 4,990 4,083 450.17 764 -8.39 0.1229
2025-10-14 2025-09-30 13F SERVICENOW COM 81762P102 907 -8 -0.87 835 -11.28 0.1520
2025-07-10 2025-06-30 13F SERVICENOW COM 81762P102 915 0 0.00 941 29.12 0.1911
2025-04-09 2025-03-31 13F SERVICENOW COM 81762P102 915 -62 -6.35 728 -29.66 0.1696
2025-01-21 2024-12-31 13F SERVICENOW COM 81762P102 977 -25 -2.50 1,036 15.51 0.2475
2024-10-11 2024-09-30 13F SERVICENOW COM 81762P102 1,002 0 0.00 896 13.71 0.2173
2024-08-01 2024-06-30 13F SERVICENOW COM 81762P102 1,002 0 0.00 788 3.28 0.2057
2024-04-15 2024-03-31 13F SERVICENOW COM 81762P102 1,002 -380 -27.50 764 -21.82 0.2070
2024-01-10 2023-12-31 13F SERVICENOW COM 81762P102 1,382 0 0.00 976 26.42 0.2842
2023-10-11 2023-09-30 13F SERVICENOW COM 81762P102 1,382 -5 -0.36 772 -0.90 0.3923
2023-07-12 2023-06-30 13F SERVICENOW COM 81762P102 1,387 0 0.00 779 20.96 0.3798
2023-04-18 2023-03-31 13F SERVICENOW COM 81762P102 1,387 0 0.00 645 19.70 0.3411
2023-01-20 2022-12-31 13F SERVICENOW COM 81762P102 1,387 50 3.74 539 6.53 0.2183
2022-10-27 2022-09-30 13F SERVICENOW COM 81762P102 1,337 325 32.11 505 4.99 0.2846
2022-07-14 2022-06-30 13F SERVICENOW COM 81762P102 1,012 121 13.58 481 -3.02 0.2594
2022-04-19 2022-03-31 13F/A-1 SERVICENOW COM 81762P102 891 0 0.00 496 -14.19 0.2411
2022-04-12 2022-03-31 13F SERVICENOW COM 81762P102 891 0 496 0.2411
2022-02-01 2021-12-31 13F SERVICENOW COM 81762P102 891 -37 -3.99 578 0.17 0.2412
2021-10-12 2021-09-30 13F SERVICENOW COM 81762P102 928 0 0.00 577 13.14 0.2509
2021-07-14 2021-06-30 13F SERVICENOW COM 81762P102 928 0 0.00 510 9.91 0.2162
2021-04-21 2021-03-31 13F SERVICENOW COM 81762P102 928 0 0.00 464 -9.20 0.2069
2021-01-25 2020-12-31 13F SERVICENOW COM 81762P102 928 0 0.00 511 13.56 0.2663
2020-10-13 2020-09-30 13F SERVICENOW COM 81762P102 928 0 0.00 450 19.68 0.2599
2020-07-13 2020-06-30 13F SERVICENOW COM 81762P102 928 0 0.00 376 41.35 0.2044
2020-04-14 2020-03-31 13F SERVICENOW COM 81762P102 928 0 0.00 266 1.53 0.1834
2020-01-16 2019-12-31 13F SERVICENOW COM 81762P102 928 -975 -51.23 262 -45.76 0.1445
2019-10-10 2019-09-30 13F SERVICENOW COM 81762P102 1,903 0 0.00 483 -7.65 0.2932
2019-07-11 2019-06-30 13F SERVICENOW COM 81762P102 1,903 0 0.00 523 11.51 0.3198
2019-04-15 2019-03-31 13F SERVICENOW COM 81762P102 1,903 0 0.00 469 38.35 0.2952
2019-01-11 2018-12-31 13F SERVICENOW COM 81762P102 1,903 0 0.00 339 -8.87 0.2240
2018-10-15 2018-09-30 13F SERVICENOW COM 81762P102 1,903 -436 -18.64 372 -7.69 0.2452
2018-07-16 2018-06-30 13F SERVICENOW COM 81762P102 2,339 0 0.00 403 4.13 0.3082
2018-04-17 2018-03-31 13F SERVICENOW COM 81762P102 2,339 -1,233 -34.52 387 -16.95 0.3419
2018-01-19 2017-12-31 13F/A-1 SERVICENOW COM 81762P102 3,572 3,572 466 0.3449
2018-01-16 2017-12-31 13F SERVICENOW COM 81762P102 3,572 3,572 466 0.3449
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.