ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionAscent Group, LLC
Latest Disclosed Ownership28,268 shares
Latest Disclosed Value $ 2,955,419
Ascent Group, LLC reports 76.20% increase in ownership of NOW / ServiceNow, Inc.

On May 15, 2026 - Ascent Group, LLC filed a 13F-HR form disclosing ownership of 28,268 shares of ServiceNow, Inc. (US:NOW) valued at $2,955,419 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 20, 2026 disclosing 16,043 shares of ServiceNow, Inc.. This represents a change in shares of 76.20% during the quarter. The current value of the position is $3,332,797 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F SERVICENOW COM 81762P102 28,268 12,225 76.20 2,955 20.27 0.0338
2026-01-20 2025-12-31 13F SERVICENOW COM 81762P102 16,043 12,868 405.29 2,458 -15.88 0.0840
2025-10-20 2025-09-30 13F SERVICENOW COM 81762P102 3,175 1,573 98.19 2,922 77.46 0.1033
2025-07-21 2025-06-30 13F SERVICENOW COM 81762P102 1,602 -443 -21.66 1,647 1.11 0.0642
2025-05-16 2025-03-31 13F SERVICENOW COM 81762P102 2,045 10 0.49 1,628 -24.52 0.0699
2025-02-21 2024-12-31 13F SERVICENOW COM 81762P102 2,035 129 6.77 2,157 26.58 0.1620
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 1,906 1,528 404.23 1,705 473.74 0.1291
2024-08-15 2024-06-30 13F SERVICENOW COM 81762P102 378 -1 -0.26 297 3.13 0.0242
2024-05-15 2024-03-31 13F SERVICENOW COM 81762P102 379 6 1.61 289 -1.71 0.0255
2024-02-14 2023-12-31 13F SERVICENOW COM 81762P102 373 18 5.07 294 33.18 0.0279
2023-11-14 2023-09-30 13F SERVICENOW COM 81762P102 355 355 220 0.0243
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.