ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionAssociated Banc-corp
Latest Disclosed Ownership441,028 shares
Latest Disclosed Value $ 46,109,476
Associated Banc-corp reports 10.48% increase in ownership of NOW / ServiceNow, Inc.

On May 1, 2026 - Associated Banc-corp filed a 13F-HR form disclosing ownership of 441,028 shares of ServiceNow, Inc. (US:NOW) valued at $46,109,477 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 399,210 shares of ServiceNow, Inc.. This represents a change in shares of 10.48% during the quarter. The current value of the position is $51,997,201 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F SERVICENOW COM 81762P102 441,028 41,818 10.48 46,109 -24.60 1.2208
2026-02-06 2025-12-31 13F SERVICENOW COM 81762P102 399,210 320,973 410.26 61,155 -15.06 1.5655
2025-10-24 2025-09-30 13F SERVICENOW COM 81762P102 78,237 5,151 7.05 72,000 -4.18 1.8950
2025-08-12 2025-06-30 13F SERVICENOW COM 81762P102 73,086 35 0.05 75,138 29.20 2.1297
2025-05-09 2025-03-31 13F SERVICENOW COM 81762P102 73,051 -8,754 -10.70 58,159 -32.94 1.7733
2025-02-10 2024-12-31 13F SERVICENOW COM 81762P102 81,805 -1,990 -2.37 86,723 15.72 2.6125
2024-11-13 2024-09-30 13F SERVICENOW COM 81762P102 83,795 490 0.59 74,945 14.36 2.2031
2024-08-01 2024-06-30 13F SERVICENOW COM 81762P102 83,305 4,034 5.09 65,534 8.43 2.0382
2024-05-09 2024-03-31 13F SERVICENOW COM 81762P102 79,271 1,852 2.39 60,436 10.50 1.9157
2024-02-09 2023-12-31 13F SERVICENOW COM 81762P102 77,419 441 0.57 54,696 27.12 1.9002
2023-11-09 2023-09-30 13F SERVICENOW COM 81762P102 76,978 2,452 3.29 43,028 2.74 1.6656
2023-08-07 2023-06-30 13F SERVICENOW COM 81762P102 74,526 5,453 7.89 41,881 30.47 1.5828
2023-05-09 2023-03-31 13F SERVICENOW COM 81762P102 69,073 6,398 10.21 32,100 31.91 1.2896
2023-02-10 2022-12-31 13F SERVICENOW COM 81762P102 62,675 -800 -1.26 24,335 1.52 1.0127
2022-11-09 2022-09-30 13F SERVICENOW COM 81762P102 63,475 4,485 7.60 23,969 -14.55 1.1075
2022-08-10 2022-06-30 13F SERVICENOW COM 81762P102 58,990 1,201 2.08 28,051 -12.84 1.2281
2022-05-11 2022-03-31 13F SERVICENOW COM 81762P102 57,789 908 1.60 32,182 -12.84 1.2393
2022-02-10 2021-12-31 13F SERVICENOW COM 81762P102 56,881 1,861 3.38 36,922 7.84 1.3537
2021-11-08 2021-09-30 13F SERVICENOW COM 81762P102 55,020 6,311 12.96 34,237 27.90 1.3530
2021-08-11 2021-06-30 13F SERVICENOW COM 81762P102 48,709 -16,187 -24.94 26,768 43.93 1.0591
2021-05-05 2021-03-31 13F SERVICENOW COM 81762P102 64,896 14,282 28.22 18,598 -33.24 1.1562
2021-02-11 2020-12-31 13F SERVICENOW COM 81762P102 50,614 -1,911 -3.64 27,860 9.36 1.0873
2020-11-12 2020-09-30 13F SERVICENOW COM 81762P102 52,525 -3,592 -6.40 25,475 12.07 1.0959
2020-08-14 2020-06-30 13F SERVICENOW COM 81762P102 56,117 -9,284 -14.20 22,731 21.28 1.0259
2020-05-14 2020-03-31 13F SERVICENOW COM 81762P102 65,401 1,494 2.34 18,743 3.89 0.9989
2020-02-12 2019-12-31 13F SERVICENOW COM 81762P102 63,907 9,242 16.91 18,042 30.01 0.8987
2019-11-14 2019-09-30 13F SERVICENOW COM 81762P102 54,665 -1,442 -2.57 13,877 -9.92 0.7462
2019-08-06 2019-06-30 13F SERVICENOW COM 81762P102 56,107 166 0.30 15,405 11.72 0.8445
2019-05-07 2019-03-31 13F SERVICENOW COM 81762P102 55,941 5,018 9.85 13,789 52.08 0.7948
2019-02-13 2018-12-31 13F SERVICENOW COM 81762P102 50,923 5,655 12.49 9,067 2.38 0.5911
2018-11-07 2018-09-30 13F SERVICENOW COM 81762P102 45,268 2,025 4.68 8,856 18.74 0.4913
2018-08-07 2018-06-30 13F SERVICENOW COM 81762P102 43,243 1,941 4.70 7,458 9.15 0.4360
2018-05-07 2018-03-31 13F SERVICENOW COM 81762P102 41,302 21,370 107.21 6,833 162.91 0.3886
2018-02-07 2017-12-31 13F SERVICENOW COM 81762P102 19,932 19,932 2,599 0.1402
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.