ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionBailard, Inc.
Latest Disclosed Ownership149,505 shares
Latest Disclosed Value $ 15,630,793
Bailard, Inc. reports 88.41% increase in ownership of NOW / ServiceNow, Inc.

On May 11, 2026 - Bailard, Inc. filed a 13F-HR form disclosing ownership of 149,505 shares of ServiceNow, Inc. (US:NOW) valued at $15,630,748 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 4, 2026 disclosing 79,350 shares of ServiceNow, Inc.. This represents a change in shares of 88.41% during the quarter. The current value of the position is $17,626,640 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F SERVICENOW COM 81762P102 149,505 70,155 88.41 15,631 28.59 0.3593
2026-02-04 2025-12-31 13F SERVICENOW COM 81762P102 79,350 64,175 422.90 12,156 -12.96 0.2691
2025-10-30 2025-09-30 13F SERVICENOW COM 81762P102 15,175 -55 -0.36 13,965 -10.81 0.3035
2025-08-08 2025-06-30 13F SERVICENOW COM 81762P102 15,230 160 1.06 15,658 30.51 0.3650
2025-05-02 2025-03-31 13F SERVICENOW COM 81762P102 15,070 -338 -2.19 11,998 -26.55 0.3097
2025-02-05 2024-12-31 13F SERVICENOW COM 81762P102 15,408 -388 -2.46 16,334 15.62 0.4175
2024-10-30 2024-09-30 13F SERVICENOW COM 81762P102 15,796 1,564 10.99 14,128 26.19 0.3678
2024-07-25 2024-06-30 13F SERVICENOW COM 81762P102 14,232 0 0.00 11,196 3.18 0.3084
2024-05-08 2024-03-31 13F SERVICENOW COM 81762P102 14,232 -1,863 -11.58 10,850 -4.57 0.2995
2024-02-02 2023-12-31 13F SERVICENOW COM 81762P102 16,095 -2,195 -12.00 11,371 11.22 0.3369
2023-10-24 2023-09-30 13F SERVICENOW COM 81762P102 18,290 650 3.68 10,223 3.13 0.3386
2023-07-20 2023-06-30 13F SERVICENOW COM 81762P102 17,640 -1,416 -7.43 9,913 11.95 0.3467
2023-05-08 2023-03-31 13F SERVICENOW COM 81762P102 19,056 306 1.63 8,856 21.63 0.3173
2023-02-02 2022-12-31 13F SERVICENOW COM 81762P102 18,750 -403 -2.10 7,280 0.66 0.2773
2022-10-18 2022-09-30 13F SERVICENOW COM 81762P102 19,153 1,534 8.71 7,232 -13.68 0.2990
2022-07-27 2022-06-30 13F SERVICENOW COM 81762P102 17,619 126 0.72 8,378 -14.00 0.3298
2022-04-25 2022-03-31 13F SERVICENOW COM 81762P102 17,493 919 5.54 9,742 -9.44 0.3276
2022-02-10 2021-12-31 13F SERVICENOW COM 81762P102 16,574 2,026 13.93 10,758 18.83 0.3430
2021-11-15 2021-09-30 13F SERVICENOW COM 81762P102 14,548 356 2.51 9,053 16.08 0.3094
2021-08-13 2021-06-30 13F SERVICENOW COM 81762P102 14,192 -731 -4.90 7,799 4.50 0.2695
2021-05-13 2021-03-31 13F SERVICENOW COM 81762P102 14,923 11,286 310.31 7,463 272.78 0.2766
2021-02-03 2020-12-31 13F SERVICENOW COM 81762P102 3,637 303 9.09 2,002 23.81 0.0913
2020-11-10 2020-09-30 13F SERVICENOW COM 81762P102 3,334 263 8.56 1,617 29.98 0.0837
2020-08-12 2020-06-30 13F SERVICENOW COM 81762P102 3,071 -332 -9.76 1,244 27.59 0.0695
2020-04-16 2020-03-31 13F SERVICENOW COM 81762P102 3,403 181 5.62 975 7.14 0.0694
2020-01-31 2019-12-31 13F SERVICENOW COM 81762P102 3,222 178 5.85 910 17.72 0.0513
2019-10-18 2019-09-30 13F SERVICENOW COM 81762P102 3,044 3,044 773 0.0467
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.