ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionBroadleaf Partners, LLC
Latest Disclosed Ownership56,002 shares
Latest Disclosed Value $ 5,855,009
Broadleaf Partners, LLC reports 2.82% decrease in ownership of NOW / ServiceNow, Inc.

On May 14, 2026 - Broadleaf Partners, LLC filed a 13F-HR form disclosing ownership of 56,002 shares of ServiceNow, Inc. (US:NOW) valued at $5,855,009 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 57,625 shares of ServiceNow, Inc.. This represents a change in shares of -2.82% during the quarter. The current value of the position is $6,602,636 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F Service Now COM 81762P102 56,002 -1,623 -2.82 5,855 -33.67 1.3651
2026-02-13 2025-12-31 13F Service Now COM 81762P102 57,625 44,913 353.31 8,828 -24.54 1.8616
2025-11-13 2025-09-30 13F Service Now COM 81762P102 12,712 -195 -1.51 11,699 -11.84 2.4389
2025-08-14 2025-06-30 13F Service Now COM 81762P102 12,907 -73 -0.56 13,269 28.41 2.9213
2025-05-14 2025-03-31 13F Service Now COM 81762P102 12,980 -146 -1.11 10,334 -25.74 2.7057
2025-02-13 2024-12-31 13F Service Now COM 81762P102 13,126 -3,388 -20.52 13,915 -5.78 3.2505
2024-11-12 2024-09-30 13F Service Now COM 81762P102 16,514 -34 -0.21 14,770 13.46 3.4940
2024-08-12 2024-06-30 13F Service Now COM 81762P102 16,548 -97 -0.58 13,018 2.58 3.1494
2024-05-14 2024-03-31 13F Service Now COM 81762P102 16,645 -87 -0.52 12,690 7.36 3.2526
2024-02-13 2023-12-31 13F Service Now COM 81762P102 16,732 -44 -0.26 11,821 26.05 3.4655
2023-11-13 2023-09-30 13F Service Now COM 81762P102 16,776 -124 -0.73 9,377 -1.26 3.1315
2023-08-11 2023-06-30 13F Service Now COM 81762P102 16,900 5,080 42.98 9,497 72.92 3.0991
2023-05-11 2023-03-31 13F Service Now COM 81762P102 11,820 221 1.91 5,493 21.94 1.9586
2023-02-10 2022-12-31 13F Service Now COM 81762P102 11,599 -5,056 -30.36 4,504 -28.38 1.7767
2022-11-08 2022-09-30 13F Service Now COM 81762P102 16,655 -34 -0.20 6,289 -20.75 2.6167
2022-08-09 2022-06-30 13F Service Now COM 81762P102 16,689 427 2.63 7,936 -12.37 3.3178
2022-05-11 2022-03-31 13F Service Now COM 81762P102 16,262 4,642 39.95 9,056 20.06 3.0172
2022-02-09 2021-12-31 13F Service Now COM 81762P102 11,620 -49 -0.42 7,543 3.88 2.3159
2021-11-09 2021-09-30 13F Service Now COM 81762P102 11,669 933 8.69 7,261 23.07 2.4030
2021-07-15 2021-06-30 13F Service Now COM 81762P102 10,736 -373 -3.36 5,900 6.19 2.0508
2021-04-23 2021-03-31 13F Service Now COM 81762P102 11,109 456 4.28 5,556 -5.25 2.0924
2021-02-24 2020-12-31 13F Service Now COM 81762P102 10,653 -1,606 -13.10 5,864 -1.38 2.3149
2020-10-23 2020-09-30 13F Service Now COM 81762P102 12,259 -28 -0.23 5,946 19.47 2.6196
2020-08-04 2020-06-30 13F Service Now COM 81762P102 12,287 354 2.97 4,977 45.53 2.4381
2020-05-05 2020-03-31 13F Service Now COM 81762P102 11,933 -152 -1.26 3,420 0.23 2.2042
2020-01-31 2019-12-31 13F Service Now COM 81762P102 12,085 -3,971 -24.73 3,412 -16.29 1.8681
2019-10-21 2019-09-30 13F Service Now COM 81762P102 16,056 3,842 31.46 4,076 21.53 2.5472
2019-07-19 2019-06-30 13F Service Now COM 81762P102 12,214 -3,350 -21.52 3,354 -12.57 2.1456
2019-04-10 2019-03-31 13F/A-1 Service Now COM 81762P102 15,564 -82 -0.52 3,836 37.69 2.6772
2019-04-09 2019-03-31 13F Service Now COM 81762P102 15,638 3,744
2019-01-15 2018-12-31 13F Service Now COM 81762P102 15,646 5,805 58.99 2,786 44.73 2.2267
2018-10-12 2018-09-30 13F Service Now COM 81762P102 9,841 9,841 1,925 1.2912
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.