ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionCaptrust Financial Advisors
Latest Disclosed Ownership182,240 shares
Latest Disclosed Value $ 19,158,890
Captrust Financial Advisors ownership in NOW / ServiceNow, Inc.

On May 14, 2026 - Captrust Financial Advisors filed a 13F-HR form disclosing ownership of 182,240 shares of ServiceNow, Inc. (US:NOW) valued at $19,053,192 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 194,110 shares of ServiceNow, Inc.. This represents a change in shares of -6.12% during the quarter. The current value of the position is $21,486,096 USD.

Captrust Financial Advisors has a history of taking positions in derivatives of the underlying security (NOW) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

NOW / ServiceNow, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F SERVICENOW INC COM Stock 81762P102 182,240 -11,870 -6.12 19,159 -35.78 0.0334
2026-02-17 2025-12-31 13F SERVICENOW INC COM Stock 81762P102 194,110 159,586 462.25 29,834 -6.10 0.0567
2025-11-19 2025-09-30 13F SERVICENOW INC COM Stock 81762P102 34,524 754 2.23 31,772 -8.49 0.0648
2025-08-15 2025-06-30 13F SERVICENOW INC COM Stock 81762P102 33,770 6,140 22.22 34,718 57.83 0.0775
2025-05-15 2025-03-31 13F SERVICENOW INC COM Stock 81762P102 27,630 5,118 22.73 21,997 -7.82 0.0552
2025-02-14 2024-12-31 13F SERVICENOW INC COM Stock 81762P102 22,512 -428 -1.87 23,865 16.31 0.0682
2024-11-14 2024-09-30 13F SERVICENOW INC COM Stock 81762P102 22,940 1,054 4.82 20,517 19.17 0.0609
2024-08-15 2024-06-30 13F SERVICENOW INC COM Stock 81762P102 21,886 -1,198 -5.19 17,217 -2.17 0.0554
2024-05-15 2024-03-31 13F SERVICENOW INC COM Stock 81762P102 23,084 -3,141 -11.98 17,599 -5.01 0.0647
2024-02-14 2023-12-31 13F SERVICENOW INC COM Stock 81762P102 26,225 2,233 9.31 18,527 38.16 0.0638
2023-11-15 2023-09-30 13F SERVICENOW INC COM Stock 81762P102 23,992 13,085 119.97 13,411 118.80 0.0512
2023-08-15 2023-06-30 13F SERVICENOW INC COM Stock 81762P102 10,907 -32 -0.29 6,129 20.58 0.0242
2023-05-15 2023-03-31 13F SERVICENOW INC COM Stock 81762P102 10,939 4,209 62.54 5,084 94.53 0.0223
2023-02-15 2022-12-31 13F SERVICENOW INC COM Stock 81762P102 6,730 455 7.25 2,613 10.25 0.0131
2022-11-16 2022-09-30 13F SERVICENOW INC COM Stock 81762P102 6,275 187 3.07 2,370 -18.13 0.0138
2022-08-23 2022-06-30 13F/A-1 SERVICENOW INC COM Common Stock 81762P102 6,088 1,323 27.76 2,895 9.08 0.0187
2022-08-16 2022-06-30 13F SERVICENOW INC COM COM 81762P102 6,442 1,677 3,063 0.0222
2022-05-16 2022-03-31 13F SERVICENOW COM 81762P102 4,765 75 1.60 2,654 -12.81 0.0172
2022-02-14 2021-12-31 13F SERVICENOW INC COM Common Stock 81762P102 4,690 749 19.01 3,044 24.14 0.0209
2021-11-16 2021-09-30 13F SERVICENOW INC COM Common Stock 81762P102 3,941 103 2.68 2,452 16.26 0.0204
2021-08-16 2021-06-30 13F SERVICENOW INC COM Common Stock 81762P102 3,838 152 4.12 2,109 14.43 0.0196
2021-05-17 2021-03-31 13F SERVICENOW INC COM Common Stock 81762P102 3,686 1,902 106.61 1,843 87.68 0.0199
2021-02-16 2020-12-31 13F SERVICENOW INC COM Common Stock 81762P102 1,784 193 12.13 982 25.26 0.0130
2020-11-17 2020-09-30 13F SERVICENOW INC COM Common Stock 81762P102 1,591 650 69.08 784 100.00 0.0130
2020-08-14 2020-06-30 13F SERVICENOW INC COM Common Stock 81762P102 941 21 2.28 392 56.18 0.0065
2020-05-15 2020-03-31 13F SERVICENOW INC COM Common Stock 81762P102 920 -123 -11.79 251 -17.43 0.0055
2020-02-14 2019-12-31 13F SERVICENOW COM 81762P102 1,043 963 1,203.75 304 1,420.00 0.0048
2019-11-14 2019-09-30 13F SERVICENOW INC COM Common Stock 81762P102 80 39 95.12 20 81.82 0.0007
2019-08-13 2019-06-30 13F SERVICENOW INC COM Common Stock 81762P102 41 25 156.25 11 175.00 0.0004
2019-05-15 2019-03-31 13F SERVICENOW INC COM Common Stock 81762P102 16 0 0.00 4 33.33 0.0002
2019-02-13 2018-12-31 13F SERVICENOW INC COM Common Stock 81762P102 16 0 0.00 3 0.00 0.0002
2018-11-15 2018-09-30 13F SERVICENOW INC COM Common Stock 81762P102 16 -87 -84.47 3 -83.33 0.0001
2018-08-13 2018-06-30 13F SERVICENOW INC COM Common Stock 81762P102 103 -24 -18.90 18 -14.29 0.0010
2018-05-15 2018-03-31 13F SERVICENOW INC COM Common Stock 81762P102 127 19 17.59 21 50.00 0.0013
2018-02-14 2017-12-31 13F SERVICENOW INC COM Common Stock 81762P102 108 108 14 0.0008
2017-11-13 2017-09-30 13F SERVICENOW INC COM Common Stock 81762P102 0 -100 -100.00 0 -100.00
2017-08-10 2017-06-30 13F SERVICENOW INC COM Common Stock 81762P102 100 100 11 0.0009
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-14 2026-03-31 13F SERVICENOW INC COM Stock Put 2,500 261 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.