ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionCentiva Capital, LP
Latest Disclosed Ownership3,773 shares
Latest Disclosed Value $ 394,467
Centiva Capital, LP ownership in NOW / ServiceNow, Inc.

On May 14, 2026 - Centiva Capital, LP filed a 13F-HR form disclosing ownership of 3,773 shares of ServiceNow, Inc. (US:NOW) valued at $394,467 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 716 shares of ServiceNow, Inc.. This represents a change in shares of 426.96% during the quarter. The current value of the position is $444,837 USD.

Centiva Capital, LP has a history of taking positions in derivatives of the underlying security (NOW) in the form of stock options. The firm currently holds call options representing 100,000 of underlying shares valued at $10,455,000 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

NOW / ServiceNow, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F SERVICENOW COM 81762P102 3,773 3,057 426.96 394 261.47 0.0029
2026-02-13 2025-12-31 13F SERVICENOW COM 81762P102 716 716 110 0.0009
2025-11-14 2025-09-30 13F SERVICENOW COM 81762P102 0 -652 -100.00 0 -100.00
2025-08-13 2025-06-30 13F SERVICENOW COM 81762P102 652 -2,325 -78.10 670 -71.73 0.0110
2025-05-15 2025-03-31 13F SERVICENOW COM 81762P102 2,977 1,297 77.20 2,370 33.07 0.0715
2025-02-14 2024-12-31 13F SERVICENOW COM 81762P102 1,680 660 64.71 1,781 95.29 0.0367
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 1,020 524 105.65 912 133.85 0.0180
2024-08-14 2024-06-30 13F SERVICENOW COM 81762P102 496 236 90.77 390 96.97 0.0066
2024-05-15 2024-03-31 13F SERVICENOW COM 81762P102 260 159 157.43 198 178.87 0.0048
2024-02-14 2023-12-31 13F SERVICENOW COM 81762P102 101 -3,336 -97.06 71 -96.30 0.0017
2023-11-14 2023-09-30 13F SERVICENOW COM 81762P102 3,437 3,437 1,921 0.0422
2023-05-15 2023-03-31 13F SERVICENOW COM 81762P102 0 -186 -100.00 0 -100.00
2023-02-14 2022-12-31 13F/A-1 SERVICENOW COM 81762P102 186 -1,269 -87.22 72 -86.89 0.0020
2023-02-14 2022-12-31 13F SERVICENOW COM 81762P102 186 -1,269 72 0.0020
2022-11-14 2022-09-30 13F SERVICENOW COM 81762P102 1,455 1,455 549 0.0103
2022-08-17 2022-06-30 13F/A-1 SERVICENOW COM 81762P102 0 -74 -100.00 0 -100.00
2022-08-15 2022-06-30 13F SERVICENOW COM 81762P102 0 -74 0
2022-05-16 2022-03-31 13F SERVICENOW COM 81762P102 74 74 41 0.0008
2022-02-14 2021-12-31 13F SERVICENOW COM 81762P102 0 -1,964 -100.00 0 -100.00
2021-11-17 2021-09-30 13F/A-1 SERVICENOW COM 81762P102 1,964 1,964 1,222 0.0768
2021-11-15 2021-09-30 13F SERVICENOW COM 81762P102 1,964 1,964 1,222 0.0765
2020-11-16 2020-09-30 13F SERVICENOW COM 81762P102 0 -1,755 -100.00 0 -100.00
2020-08-14 2020-06-30 13F SERVICENOW COM 81762P102 1,755 1,608 1,093.88 711 1,592.86 0.0429
2020-05-15 2020-03-31 13F SERVICENOW COM 81762P102 147 147 -91.62 42 -94.09 0.0019
2020-02-14 2019-12-31 13F SERVICENOW COM 81762P102 0 -2,900 -100.00 0 -100.00
2019-11-13 2019-09-30 13F SERVICENOW COM 81762P102 2,900 2,900 736 0.0450
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-14 2026-03-31 13F SERVICENOW COM Call 100,000 852.38 10,455 550.19 n/a n/a n/a
2026-02-13 2025-12-31 13F SERVICENOW COM Call 10,500 191.67 1,608 -51.46 n/a n/a n/a
2025-11-14 2025-09-30 13F SERVICENOW COM Call 3,600 0.00 3,313 -10.48 n/a n/a n/a
2025-08-13 2025-06-30 13F SERVICENOW COM Call 3,600 3,701 n/a n/a n/a
2025-02-14 2024-12-31 13F SERVICENOW COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-14 2024-09-30 13F SERVICENOW COM Call 200 179 n/a n/a n/a
2024-08-14 2024-06-30 13F SERVICENOW COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-05-15 2024-03-31 13F SERVICENOW COM Call 200 -81.82 152 -80.44 n/a n/a n/a
2024-02-14 2023-12-31 13F SERVICENOW COM Call 1,100 777 n/a n/a n/a
2023-05-15 2023-03-31 13F SERVICENOW COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-14 2022-12-31 13F/A SERVICENOW COM Call 1,500 -66.67 582 -65.74 n/a n/a n/a
2023-02-14 2022-12-31 13F SERVICENOW COM Call 1,500 582 n/a n/a n/a
2022-11-14 2022-09-30 13F SERVICENOW COM Call 4,500 1,699 n/a n/a n/a
2022-08-17 2022-06-30 13F/A SERVICENOW COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-08-15 2022-06-30 13F SERVICENOW COM Call 0 0 n/a n/a n/a
2022-05-16 2022-03-31 13F SERVICENOW COM Call 3,000 0.00 1,671 -14.18 n/a n/a n/a
2022-02-14 2021-12-31 13F SERVICENOW COM Call 3,000 566.67 1,947 595.36 n/a n/a n/a
2021-11-17 2021-09-30 13F/A SERVICENOW COM Call 450 -79.55 280 -76.84 n/a n/a n/a
2021-11-15 2021-09-30 13F SERVICENOW COM Call 450 280 n/a n/a n/a
2021-08-16 2021-06-30 13F SERVICENOW COM Call 2,200 1,209 n/a n/a n/a
2020-08-14 2020-06-30 13F SERVICENOW COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-05-15 2020-03-31 13F SERVICENOW COM Call 300 86 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-02-13 2025-12-31 13F SERVICENOW COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2025-11-14 2025-09-30 13F SERVICENOW COM Put 10,200 0.00 9,387 -10.49 n/a n/a n/a
2025-08-13 2025-06-30 13F SERVICENOW COM Put 10,200 10,486 n/a n/a n/a
2025-02-14 2024-12-31 13F SERVICENOW COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-14 2024-09-30 13F SERVICENOW COM Put 1,100 984 n/a n/a n/a
2024-08-14 2024-06-30 13F SERVICENOW COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-05-15 2024-03-31 13F SERVICENOW COM Put 7,000 16.67 5,337 25.91 n/a n/a n/a
2024-02-14 2023-12-31 13F SERVICENOW COM Put 6,000 4,239 n/a n/a n/a
2023-02-14 2022-12-31 13F/A SERVICENOW COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-14 2022-12-31 13F SERVICENOW COM Put 0 0 n/a n/a n/a
2022-11-14 2022-09-30 13F SERVICENOW COM Put 3,000 1,133 n/a n/a n/a
2022-02-14 2021-12-31 13F SERVICENOW COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-11-17 2021-09-30 13F/A SERVICENOW COM Put 150 -95.45 93 -94.87 n/a n/a n/a
2021-11-15 2021-09-30 13F SERVICENOW COM Put 150 93 n/a n/a n/a
2021-08-16 2021-06-30 13F SERVICENOW COM Put 3,300 1,814 n/a n/a n/a
2020-08-14 2020-06-30 13F SERVICENOW COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2020-05-15 2020-03-31 13F SERVICENOW COM Put 300 86 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.