ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionCi Investments Inc.
Latest Disclosed Ownership4,215 shares
Latest Disclosed Value $ 1,011,600
Ci Investments Inc. ownership in NOW / ServiceNow, Inc.

On May 13, 2026 - Ci Investments Inc. filed a 13F-HR form disclosing ownership of 4,215 shares of ServiceNow, Inc. (US:NOW) valued at $440,678 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 1,052,809 shares of ServiceNow, Inc.. This represents a change in shares of -99.60% during the quarter. The current value of the position is $496,948 USD.

Ci Investments Inc. has a history of taking positions in derivatives of the underlying security (NOW) in the form of stock options. The firm currently holds call options representing 4,215 of underlying shares valued at $1,011,600 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

NOW / ServiceNow, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F SERVICENOW CALL 81762P902 4,215 -1,048,594 -99.60 1,012 -99.37 0.0034
2026-05-13 2026-03-31 13F SERVICENOW COM 81762P102 1,426,476 373,667 149,138 0.5084
2026-02-12 2025-12-31 13F SERVICENOW COM 81762P102 1,052,809 775,461 279.60 161,280 63,146.67 0.7065
2025-11-12 2025-09-30 13F SERVICENOW COM 81762P102 277,348 -39,232 -12.39 255 -21.54 0.9275
2025-08-12 2025-06-30 13F SERVICENOW COM 81762P102 316,580 -17,818 -5.33 325 22.18 1.2210
2025-05-13 2025-03-31 13F SERVICENOW COM 81762P102 334,398 64,180 23.75 266 -6.99 1.1217
2025-02-12 2024-12-31 13F SERVICENOW COM 81762P102 270,218 -103,878 -27.77 286 -14.37 1.0790
2024-11-12 2024-09-30 13F SERVICENOW COM 81762P102 374,096 -89,492 -19.30 335 -8.24 1.2734
2024-08-12 2024-06-30 13F SERVICENOW COM 81762P102 463,588 47,012 11.29 365 14.83 1.4361
2024-05-13 2024-03-31 13F SERVICENOW COM 81762P102 416,576 129,504 45.11 318 56.93 1.2606
2024-02-12 2023-12-31 13F SERVICENOW COM 81762P102 287,072 22,853 8.65 203 37.41 1.0487
2023-11-13 2023-09-30 13F SERVICENOW COM 81762P102 264,219 -38,667 -12.77 148 -13.53 0.8240
2023-08-11 2023-06-30 13F SERVICENOW COM 81762P102 302,886 135,119 80.54 170 120.78 0.8587
2023-05-12 2023-03-31 13F SERVICENOW COM 81762P102 167,767 -35,488 -17.46 78 -1.28 0.3923
2023-02-10 2022-12-31 13F SERVICENOW COM 81762P102 203,255 -19,507 -8.76 79 -99.91 0.3991
2022-11-14 2022-09-30 13F SERVICENOW COM 81762P102 222,762 16,095 7.79 84,117 -14.41 0.4364
2022-08-12 2022-06-30 13F SERVICENOW COM 81762P102 206,667 -16,619 -7.44 98,274 -20.97 0.4584
2022-05-12 2022-03-31 13F SERVICENOW COM 81762P102 223,286 -47,246 -17.46 124,346 -29.19 0.4574
2022-02-11 2021-12-31 13F SERVICENOW COM 81762P102 270,532 23,686 9.60 175,605 14.32 0.6060
2021-11-12 2021-09-30 13F SERVICENOW COM 81762P102 246,846 -49,300 -16.65 153,605 -5.62 0.5719
2021-08-13 2021-06-30 13F SERVICENOW COM 81762P102 296,146 73,948 33.28 162,747 46.46 0.5966
2021-05-13 2021-03-31 13F SERVICENOW COM 81762P102 222,198 59,761 36.79 111,123 24.28 0.4686
2021-02-09 2020-12-31 13F SERVICENOW COM 81762P102 162,437 42,776 35.75 89,410 54.06 0.3940
2020-11-09 2020-09-30 13F SERVICENOW COM 81762P102 119,661 -37,984 -24.09 58,036 -9.11 0.2884
2020-08-07 2020-06-30 13F SERVICENOW COM 81762P102 157,645 -27,019 -14.63 63,856 20.66 0.3403
2020-08-07 2020-03-31 13F SERVICENOW COM 81762P102 184,664 -28,072 -13.20 52,921 -11.89 0.3210
2020-02-11 2019-12-31 13F SERVICENOW COM 81762P102 212,736 15,591 7.91 60,060 20.01 0.3050
2019-11-08 2019-09-30 13F SERVICENOW COM 81762P102 197,145 126,495 179.04 50,045 157.99 0.2585
2019-08-12 2019-06-30 13F SERVICENOW COM 81762P102 70,650 24,400 52.76 19,398 70.16 0.1079
2019-05-15 2019-03-31 13F SERVICENOW COM 81762P102 46,250 26,050 128.96 11,400 216.93 0.0639
2019-02-15 2018-12-31 13F SERVICENOW COM 81762P102 20,200 2,500 14.12 3,597 239.02 0.0232
2014-05-06 2014-03-31 13F SERVICENOW COM 81762P102 17,700 17,700 1,061 0.0112
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-13 2026-03-31 13F SERVICENOW CALL 4,215 -99.60 1,012 -99.37 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.