ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionCitigroup Inc
Latest Disclosed Ownership2,289,049 shares
Latest Disclosed Value $ 239,320,020
Citigroup Inc ownership in NOW / ServiceNow, Inc.

On May 11, 2026 - Citigroup Inc filed a 13F-HR form disclosing ownership of 2,289,049 shares of ServiceNow, Inc. (US:NOW) valued at $239,320,073 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 1,939,441 shares of ServiceNow, Inc.. This represents a change in shares of 18.03% during the quarter. The current value of the position is $269,878,877 USD.

Citigroup Inc has a history of taking positions in derivatives of the underlying security (NOW) in the form of stock options. The firm currently holds call options representing 123,300 of underlying shares valued at $12,891,015 USD and put options representing 171,100 of underlying shares valued at $17,888,505 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

NOW / ServiceNow, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F SERVICENOW COM 81762P102 2,289,049 349,608 18.03 239,320 -19.45 0.1020
2026-02-13 2025-12-31 13F SERVICENOW COM 81762P102 1,939,441 1,666,885 611.58 297,103 18.45 0.1311
2025-11-10 2025-09-30 13F SERVICENOW COM 81762P102 272,556 -103,596 -27.54 250,827 -35.14 0.1118
2025-08-11 2025-06-30 13F SERVICENOW COM 81762P102 376,152 -97 -0.03 386,714 29.10 0.1899
2025-05-12 2025-03-31 13F SERVICENOW COM 81762P102 376,249 -27,315 -6.77 299,546 -29.98 0.1531
2025-02-12 2024-12-31 13F SERVICENOW COM 81762P102 403,564 -11,270 -2.72 427,826 15.31 0.2538
2024-11-12 2024-09-30 13F SERVICENOW COM 81762P102 414,834 68,062 19.63 371,023 36.01 0.2149
2024-08-12 2024-06-30 13F SERVICENOW COM 81762P102 346,772 125,048 56.40 272,795 61.38 0.1748
2024-05-10 2024-03-31 13F SERVICENOW COM 81762P102 221,724 19,532 9.66 169,042 18.34 0.1110
2024-02-09 2023-12-31 13F SERVICENOW COM 81762P102 202,192 18,014 9.78 142,847 38.76 0.1006
2023-12-06 2023-09-30 13F/A-1 SERVICENOW COM 81762P102 184,178 -42,876 -18.88 102,948 -19.32 0.0770
2023-11-09 2023-09-30 13F SERVICENOW COM 81762P102 184,178 -42,876 102,948 0.0308
2023-08-10 2023-06-30 13F SERVICENOW COM 81762P102 227,054 -16,691 -6.85 127,598 12.65 0.0837
2023-05-11 2023-03-31 13F SERVICENOW COM 81762P102 243,745 -660 -0.27 113,273 19.37 0.0794
2023-02-09 2022-12-31 13F SERVICENOW COM 81762P102 244,405 -39,641 -13.96 94,895 -11.53 0.0756
2022-11-10 2022-09-30 13F SERVICENOW COM 81762P102 284,046 19,253 7.27 107,259 -14.82 0.0768
2022-08-10 2022-06-30 13F SERVICENOW COM 81762P102 264,793 -31,723 -10.70 125,914 -23.75 0.0937
2022-05-12 2022-03-31 13F SERVICENOW COM 81762P102 296,516 -16,164 -5.17 165,127 -18.64 0.1004
2022-02-10 2021-12-31 13F SERVICENOW COM 81762P102 312,680 53,329 20.56 202,962 25.76 0.1087
2021-11-10 2021-09-30 13F SERVICENOW COM 81762P102 259,351 -146,142 -36.04 161,386 -27.58 0.0953
2021-08-10 2021-06-30 13F SERVICENOW COM 81762P102 405,493 -27,346 -6.32 222,839 2.94 0.1341
2021-05-13 2021-03-31 13F SERVICENOW COM 81762P102 432,839 90,257 26.35 216,467 14.80 0.1400
2021-02-11 2020-12-31 13F SERVICENOW COM 81762P102 342,582 22,192 6.93 188,568 21.35 0.1113
2020-11-12 2020-09-30 13F SERVICENOW COM 81762P102 320,390 -104,531 -24.60 155,389 -9.72 0.1014
2020-08-12 2020-06-30 13F SERVICENOW COM 81762P102 424,921 11,474 2.78 172,119 45.27 0.1343
2020-05-12 2020-03-31 13F SERVICENOW COM 81762P102 413,447 90,594 28.06 118,485 29.99 0.1071
2020-02-12 2019-12-31 13F SERVICENOW COM 81762P102 322,853 -30,614 -8.66 91,148 1.58 0.0660
2019-11-08 2019-09-30 13F SERVICENOW COM 81762P102 353,467 231,016 188.66 89,728 166.86 0.0711
2019-08-12 2019-06-30 13F SERVICENOW COM 81762P102 122,451 45,378 58.88 33,623 76.98 0.0272
2019-05-13 2019-03-31 13F SERVICENOW COM 81762P102 77,073 -123,421 -61.56 18,998 -46.78 0.0183
2019-02-12 2018-12-31 13F SERVICENOW COM 81762P102 200,494 78,849 64.82 35,698 50.00 0.0362
2018-11-13 2018-09-30 13F SERVICENOW COM 81762P102 121,645 -254,805 -67.69 23,798 -63.35 0.0212
2018-08-10 2018-06-30 13F SERVICENOW COM 81762P102 376,450 201,329 114.97 64,926 124.08 0.0597
2018-05-11 2018-03-31 13F SERVICENOW COM 81762P102 175,121 -248,713 -58.68 28,974 -47.57 0.0239
2018-02-12 2017-12-31 13F SERVICENOW COM 81762P102 423,834 -7,326 -1.70 55,264 9.06 0.0443
2017-11-13 2017-09-30 13F SERVICENOW COM 81762P102 431,160 60,057 16.18 50,674 28.82 0.0415
2017-08-11 2017-06-30 13F SERVICENOW COM 81762P102 371,103 357,889 2,708.41 39,336 3,302.77 0.0355
2017-05-12 2017-03-31 13F SERVICENOW COM 81762P102 13,214 -3,833 -22.48 1,156 -8.76 0.0010
2017-02-10 2016-12-31 13F SERVICENOW COM 81762P102 17,047 -18,231 -51.68 1,267 -54.62 0.0011
2016-11-10 2016-09-30 13F SERVICENOW COM 81762P102 35,278 15,254 76.18 2,792 109.92 0.0026
2016-08-12 2016-06-30 13F SERVICENOW COM 81762P102 20,024 -304,796 -93.84 1,330 -93.31 0.0014
2016-05-13 2016-03-31 13F SERVICENOW COM 81762P102 324,820 308,432 1,882.06 19,872 1,301.41 0.0223
2016-02-12 2015-12-31 13F SERVICENOW COM 81762P102 16,388 -8,269 -33.54 1,418 -17.22 0.0014
2015-11-13 2015-09-30 13F SERVICENOW COM 81762P102 24,657 13,883 128.86 1,713 114.13 0.0016
2015-08-13 2015-06-30 13F SERVICENOW COM 81762P102 10,774 -1,815 -14.42 800 -19.35 0.0007
2015-05-14 2015-03-31 13F SERVICENOW COM 81762P102 12,589 -24,721 -66.26 992 -60.82 0.0010
2015-02-17 2014-12-31 13F SERVICENOW COM 81762P102 37,310 -41,313 -52.55 2,532 -45.22 0.0023
2014-11-14 2014-09-30 13F SERVICENOW COM 81762P102 78,623 -26,402 -25.14 4,622 -28.97 0.0040
2014-08-14 2014-06-30 13F SERVICENOW COM 81762P102 105,025 56,837 117.95 6,507 125.39 0.0062
2014-05-15 2014-03-31 13F SERVICENOW COM 81762P102 48,188 26,718 124.44 2,887 139.98 0.0030
2014-02-14 2013-12-31 13F SERVICENOW COM 81762P102 21,470 11,125 107.54 1,203 123.61 0.0011
2013-11-14 2013-09-30 13F SERVICENOW COM 81762P102 10,345 -8,581 -45.34 538 -29.67 0.0005
2013-08-14 2013-06-30 13F SERVICENOW COM 81762P102 18,926 18,926 765 0.0008
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-11 2026-03-31 13F SERVICENOW COM Call 123,300 -40.41 12,891 -59.33 n/a n/a n/a
2026-02-13 2025-12-31 13F SERVICENOW COM Call 206,900 448.81 31,695 -8.64 n/a n/a n/a
2025-11-10 2025-09-30 13F SERVICENOW COM Call 37,700 12.87 34,695 1.04 n/a n/a n/a
2025-08-11 2025-06-30 13F SERVICENOW COM Call 33,400 1,013.33 34,338 1,337.90 n/a n/a n/a
2025-05-12 2025-03-31 13F SERVICENOW COM Call 3,000 -72.73 2,388 -79.52 n/a n/a n/a
2025-02-12 2024-12-31 13F SERVICENOW COM Call 11,000 96.43 11,661 132.85 n/a n/a n/a
2024-11-12 2024-09-30 13F SERVICENOW COM Call 5,600 0.00 5,009 13.69 n/a n/a n/a
2024-08-12 2024-06-30 13F SERVICENOW COM Call 5,600 -58.82 4,405 -57.51 n/a n/a n/a
2024-05-10 2024-03-31 13F SERVICENOW COM Call 13,600 -10.53 10,369 -3.45 n/a n/a n/a
2024-02-09 2023-12-31 13F SERVICENOW COM Call 15,200 35.71 10,739 71.53 n/a n/a n/a
2023-12-06 2023-09-30 13F/A SERVICENOW COM Call 11,200 0.00 6,260 -0.54 n/a n/a n/a
2023-11-09 2023-09-30 13F SERVICENOW COM Call 11,200 6,260 n/a n/a n/a
2023-08-10 2023-06-30 13F SERVICENOW COM Call 11,200 115.38 6,294 160.51 n/a n/a n/a
2023-05-11 2023-03-31 13F SERVICENOW COM Call 5,200 333.33 2,417 419.57 n/a n/a n/a
2023-02-09 2022-12-31 13F SERVICENOW COM Call 1,200 0.00 466 2.65 n/a n/a n/a
2022-11-10 2022-09-30 13F SERVICENOW COM Call 1,200 453 n/a n/a n/a
2022-08-10 2022-06-30 13F SERVICENOW COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-05-12 2022-03-31 13F SERVICENOW COM Call 272,500 492.39 151,753 408.23 n/a n/a n/a
2022-02-10 2021-12-31 13F SERVICENOW COM Call 46,000 228.57 29,859 242.73 n/a n/a n/a
2021-11-10 2021-09-30 13F SERVICENOW COM Call 14,000 55.56 8,712 76.14 n/a n/a n/a
2021-08-10 2021-06-30 13F SERVICENOW COM Call 9,000 800.00 4,946 889.20 n/a n/a n/a
2021-05-13 2021-03-31 13F SERVICENOW COM Call 1,000 -97.56 500 -97.78 n/a n/a n/a
2021-02-11 2020-12-31 13F SERVICENOW COM Call 41,000 -11.64 22,567 0.28 n/a n/a n/a
2020-11-12 2020-09-30 13F SERVICENOW COM Call 46,400 -37.63 22,504 -25.33 n/a n/a n/a
2020-08-12 2020-06-30 13F SERVICENOW COM Call 74,400 -9.27 30,136 28.24 n/a n/a n/a
2020-05-12 2020-03-31 13F SERVICENOW COM Call 82,000 -10.19 23,500 -8.83 n/a n/a n/a
2020-02-12 2019-12-31 13F SERVICENOW COM Call 91,300 -9.87 25,776 0.24 n/a n/a n/a
2019-11-08 2019-09-30 13F SERVICENOW COM Call 101,300 -4.97 25,715 -12.14 n/a n/a n/a
2019-08-12 2019-06-30 13F SERVICENOW COM Call 106,600 162.56 29,269 192.49 n/a n/a n/a
2019-05-13 2019-03-31 13F SERVICENOW COM Call 40,600 -77.72 10,007 -69.15 n/a n/a n/a
2019-02-12 2018-12-31 13F SERVICENOW COM Call 182,200 227.11 32,441 197.71 n/a n/a n/a
2018-11-13 2018-09-30 13F SERVICENOW COM Call 55,700 -4.62 10,897 8.19 n/a n/a n/a
2018-08-10 2018-06-30 13F SERVICENOW COM Call 58,400 163.06 10,072 174.22 n/a n/a n/a
2018-05-11 2018-03-31 13F SERVICENOW COM Call 22,200 -17.78 3,673 4.32 n/a n/a n/a
2018-02-12 2017-12-31 13F SERVICENOW COM Call 27,000 172.73 3,521 202.49 n/a n/a n/a
2017-11-13 2017-09-30 13F SERVICENOW COM Call 9,900 230.00 1,164 266.04 n/a n/a n/a
2017-08-11 2017-06-30 13F SERVICENOW COM Call 3,000 150.00 318 202.86 n/a n/a n/a
2017-05-12 2017-03-31 13F SERVICENOW COM Call 1,200 20.00 105 41.89 n/a n/a n/a
2017-02-10 2016-12-31 13F SERVICENOW COM Call 1,000 0.00 74 -6.33 n/a n/a n/a
2016-11-10 2016-09-30 13F SERVICENOW COM Call 1,000 -23.08 79 -8.14 n/a n/a n/a
2016-08-12 2016-06-30 13F SERVICENOW COM Call 1,300 -69.05 86 -66.54 n/a n/a n/a
2016-05-13 2016-03-31 13F SERVICENOW COM Call 4,200 -32.26 257 -52.14 n/a n/a n/a
2016-02-12 2015-12-31 13F SERVICENOW COM Call 6,200 -40.38 537 -25.62 n/a n/a n/a
2015-11-13 2015-09-30 13F SERVICENOW COM Call 10,400 82.46 722 70.28 n/a n/a n/a
2015-08-13 2015-06-30 13F SERVICENOW COM Call 5,700 424 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-11 2026-03-31 13F SERVICENOW COM Put 171,100 -63.80 17,889 -75.30 n/a n/a n/a
2026-02-13 2025-12-31 13F SERVICENOW COM Put 472,700 424.64 72,413 -12.67 n/a n/a n/a
2025-11-10 2025-09-30 13F SERVICENOW COM Put 90,100 8.55 82,917 -2.83 n/a n/a n/a
2025-08-11 2025-06-30 13F SERVICENOW COM Put 83,000 237.40 85,331 335.69 n/a n/a n/a
2025-05-12 2025-03-31 13F SERVICENOW COM Put 24,600 -18.00 19,585 -38.42 n/a n/a n/a
2025-02-12 2024-12-31 13F SERVICENOW COM Put 30,000 2,900.00 31,804 3,457.38 n/a n/a n/a
2024-11-12 2024-09-30 13F SERVICENOW COM Put 1,000 0.00 894 13.74 n/a n/a n/a
2024-08-12 2024-06-30 13F SERVICENOW COM Put 1,000 -92.31 787 -92.07 n/a n/a n/a
2024-05-10 2024-03-31 13F SERVICENOW COM Put 13,000 -26.14 9,911 -20.29 n/a n/a n/a
2024-02-09 2023-12-31 13F SERVICENOW COM Put 17,600 0.00 12,434 26.40 n/a n/a n/a
2023-12-06 2023-09-30 13F/A SERVICENOW COM Put 17,600 0.00 9,838 -0.54 n/a n/a n/a
2023-11-09 2023-09-30 13F SERVICENOW COM Put 17,600 9,838 n/a n/a n/a
2023-08-10 2023-06-30 13F SERVICENOW COM Put 17,600 214.29 9,891 280.09 n/a n/a n/a
2023-05-11 2023-03-31 13F SERVICENOW COM Put 5,600 -91.73 2,602 -90.10 n/a n/a n/a
2023-02-09 2022-12-31 13F SERVICENOW COM Put 67,700 0.00 26,286 2.82 n/a n/a n/a
2022-11-10 2022-09-30 13F SERVICENOW COM Put 67,700 5.62 25,564 -16.13 n/a n/a n/a
2022-08-10 2022-06-30 13F SERVICENOW COM Put 64,100 -73.34 30,481 -77.23 n/a n/a n/a
2022-05-12 2022-03-31 13F SERVICENOW COM Put 240,400 227.07 133,876 180.60 n/a n/a n/a
2022-02-10 2021-12-31 13F SERVICENOW COM Put 73,500 880.00 47,710 922.28 n/a n/a n/a
2021-11-10 2021-09-30 13F SERVICENOW COM Put 7,500 4,667 n/a n/a n/a
2021-05-13 2021-03-31 13F SERVICENOW COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-11 2020-12-31 13F SERVICENOW COM Put 114,100 -6.48 62,804 6.14 n/a n/a n/a
2020-11-12 2020-09-30 13F SERVICENOW COM Put 122,000 -7.85 59,171 10.33 n/a n/a n/a
2020-08-12 2020-06-30 13F SERVICENOW COM Put 132,400 -0.60 53,629 40.49 n/a n/a n/a
2020-05-12 2020-03-31 13F SERVICENOW COM Put 133,200 -28.73 38,173 -27.65 n/a n/a n/a
2020-02-12 2019-12-31 13F SERVICENOW COM Put 186,900 25.10 52,765 39.13 n/a n/a n/a
2019-11-08 2019-09-30 13F SERVICENOW COM Put 149,400 54.98 37,926 43.28 n/a n/a n/a
2019-08-12 2019-06-30 13F SERVICENOW COM Put 96,400 1.37 26,469 12.92 n/a n/a n/a
2019-05-13 2019-03-31 13F SERVICENOW COM Put 95,100 8.93 23,441 50.80 n/a n/a n/a
2019-02-12 2018-12-31 13F SERVICENOW COM Put 87,300 99.32 15,544 81.40 n/a n/a n/a
2018-11-13 2018-09-30 13F SERVICENOW COM Put 43,800 125.77 8,569 156.10 n/a n/a n/a
2018-08-10 2018-06-30 13F SERVICENOW COM Put 19,400 -54.67 3,346 -52.75 n/a n/a n/a
2018-05-11 2018-03-31 13F SERVICENOW COM Put 42,800 245.16 7,081 337.91 n/a n/a n/a
2018-02-12 2017-12-31 13F SERVICENOW COM Put 12,400 -86.19 1,617 -84.68 n/a n/a n/a
2017-11-13 2017-09-30 13F SERVICENOW COM Put 89,800 1,475.44 10,554 1,647.35 n/a n/a n/a
2017-08-11 2017-06-30 13F SERVICENOW COM Put 5,700 280.00 604 361.07 n/a n/a n/a
2017-05-12 2017-03-31 13F SERVICENOW COM Put 1,500 -51.61 131 -43.04 n/a n/a n/a
2017-02-10 2016-12-31 13F SERVICENOW COM Put 3,100 158.33 230 142.11 n/a n/a n/a
2016-11-10 2016-09-30 13F SERVICENOW COM Put 1,200 -57.14 95 -48.92 n/a n/a n/a
2016-08-12 2016-06-30 13F SERVICENOW COM Put 2,800 -78.12 186 -76.25 n/a n/a n/a
2016-05-13 2016-03-31 13F SERVICENOW COM Put 12,800 93.94 783 37.13 n/a n/a n/a
2016-02-12 2015-12-31 13F SERVICENOW COM Put 6,600 -45.90 571 -32.59 n/a n/a n/a
2015-11-13 2015-09-30 13F SERVICENOW COM Put 12,200 662.50 847 611.76 n/a n/a n/a
2015-08-13 2015-06-30 13F SERVICENOW COM Put 1,600 119 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.