ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionContinuum Advisory, LLC
Latest Disclosed Ownership3,119 shares
Latest Disclosed Value $ 326,091
Continuum Advisory, LLC reports 41.58% increase in ownership of NOW / ServiceNow, Inc.

On April 22, 2026 - Continuum Advisory, LLC filed a 13F-HR form disclosing ownership of 3,119 shares of ServiceNow, Inc. (US:NOW) valued at $326,091 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 2,203 shares of ServiceNow, Inc.. This represents a change in shares of 41.58% during the quarter. The current value of the position is $367,730 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-22 2026-03-31 13F SERVICENOW COM 81762P102 3,119 916 41.58 326 -3.26 0.0313
2026-02-10 2025-12-31 13F SERVICENOW INC COM Stock 81762P102 2,203 1,917 670.28 337 28.14 0.0338
2025-10-20 2025-09-30 13F SERVICENOW COM 81762P102 286 -971 -77.25 263 -79.64 0.0278
2025-08-13 2025-06-30 13F SERVICENOW COM 81762P102 1,257 1,123 838.06 1,292 1,118.87 0.1556
2025-04-23 2025-03-31 13F SERVICENOW COM 81762P102 134 -11 -7.59 107 -30.72 0.0137
2025-02-18 2024-12-31 13F SERVICENOW INC COM Stock 81762P102 145 4 2.84 154 4.79 0.0197
2024-11-15 2024-09-30 13F SERVICENOW INC COM Stock 81762P102 141 45 46.88 147 94.67 0.0187
2024-07-19 2024-06-30 13F SERVICENOW INC COM Stock 81762P102 96 -51 -34.69 76 -29.25 0.0109
2024-05-13 2024-03-31 13F SERVICENOW INC COM Stock 81762P102 147 147 106 0.0159
2023-12-13 2022-09-30 13F/A-1 SERVICENOW COM 81762P102 0 -1,342 -100.00 0 -100.00
2022-11-08 2022-09-30 13F SERVICENOW COM 81762P102 0 -1,342 0
2023-12-13 2022-06-30 13F/A-1 SERVICENOW COM 81762P102 1,342 1,342 638 0.1160
2022-08-15 2022-06-30 13F SERVICENOW COM 81762P102 1,342 1,342 638 0.1160
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.