ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionEllevest, Inc.
Latest Disclosed Ownership8,045 shares
Latest Disclosed Value $ 841,105
Ellevest, Inc. reports 31.22% increase in ownership of NOW / ServiceNow, Inc.

On May 11, 2026 - Ellevest, Inc. filed a 13F-HR form disclosing ownership of 8,045 shares of ServiceNow, Inc. (US:NOW) valued at $841,105 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 6,131 shares of ServiceNow, Inc.. This represents a change in shares of 31.22% during the quarter. The current value of the position is $948,506 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F SERVICENOW INC COM COM 81762P102 8,045 1,914 31.22 841 -10.44 0.1170
2026-02-10 2025-12-31 13F SERVICENOW INC COM COM 81762P102 6,131 4,830 371.25 939 -21.55 0.1299
2025-11-14 2025-09-30 13F SERVICENOW COM 81762P102 1,301 -127 -8.89 1,197 -18.46 0.1710
2025-08-05 2025-06-30 13F SERVICENOW COM 81762P102 1,428 -67 -4.48 1,468 23.36 0.2342
2025-05-14 2025-03-31 13F SERVICENOW COM 81762P102 1,495 -40 -2.61 1,190 -26.86 0.0793
2025-02-14 2024-12-31 13F SERVICENOW COM 81762P102 1,535 -12 -0.78 1,627 17.64 0.0939
2024-11-13 2024-09-30 13F SERVICENOW COM 81762P102 1,547 -11 -0.71 1,384 12.90 0.0766
2024-08-14 2024-06-30 13F SERVICENOW COM 81762P102 1,558 110 7.60 1,226 11.06 0.0735
2024-05-13 2024-03-31 13F SERVICENOW COM 81762P102 1,448 19 1.33 1,104 9.32 0.0685
2024-02-06 2023-12-31 13F SERVICENOW COM 81762P102 1,429 -85 -5.61 1,010 19.27 0.0688
2023-11-09 2023-09-30 13F SERVICENOW COM 81762P102 1,514 -46 -2.95 846 -3.42 0.0650
2023-08-09 2023-06-30 13F SERVICENOW COM 81762P102 1,560 272 21.12 877 46.49 0.0659
2023-05-04 2023-03-31 13F SERVICENOW INC COM Stock 81762P102 1,288 236 22.43 599 46.57 0.0465
2023-02-03 2022-12-31 13F SERVICENOW INC COM Stock 81762P102 1,052 317 43.13 408 46.76 0.0344
2022-11-02 2022-09-30 13F SERVICENOW INC COM Stock 81762P102 735 488 197.57 278 137.61 0.0263
2022-07-18 2022-06-30 13F SERVICENOW INC COM Stock 81762P102 247 80 47.90 117 25.81 0.0110
2022-04-19 2022-03-31 13F SERVICENOW Stock 81762P102 167 -104 -38.38 93 -47.16 0.0078
2022-01-24 2021-12-31 13F SERVICENOW INC COM Stock 81762P102 271 -494 -64.58 176 -63.03 0.0157
2021-10-19 2021-09-30 13F SERVICENOW INC COM Stock 81762P102 765 5 0.66 476 13.88 0.0463
2021-07-13 2021-06-30 13F SERVICENOW INC COM Stock 81762P102 760 187 32.64 418 45.64 0.0415
2021-05-03 2021-03-31 13F SERVICENOW INC COM Stock 81762P102 573 72 14.37 287 3.99 0.0346
2021-02-04 2020-12-31 13F SERVICENOW INC COM Stock 81762P102 501 122 32.19 276 50.00 0.0404
2020-10-26 2020-09-30 13F SERVICENOW INC COM Stock 81762P102 379 64 20.32 184 43.75 0.0330
2020-07-06 2020-06-30 13F SERVICENOW Stock 81762P102 315 107 51.44 128 113.33 0.0274
2020-04-13 2020-03-31 13F SERVICENOW INC COM Stock 81762P102 208 54 35.06 60 39.53 0.0166
2020-02-05 2019-12-31 13F SERVICENOW INC COM Stock 81762P102 154 152 7,600.00 43 4,200.00 0.0119
2019-10-08 2019-09-30 13F SERVICENOW INC COM Stock 81762P102 2 2 1 0.0004
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.