ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionFifth Third Bancorp
Latest Disclosed Ownership705,345 shares
Latest Disclosed Value $ 73,743,816
Fifth Third Bancorp reports 48.99% increase in ownership of NOW / ServiceNow, Inc.

On May 1, 2026 - Fifth Third Bancorp filed a 13F-HR form disclosing ownership of 705,345 shares of ServiceNow, Inc. (US:NOW) valued at $73,743,820 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 473,412 shares of ServiceNow, Inc.. This represents a change in shares of 48.99% during the quarter. The current value of the position is $83,160,176 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F SERVICENOW COM 81762P102 705,345 231,933 48.99 73,744 1.69 0.1348
2026-02-02 2025-12-31 13F SERVICENOW COM 81762P102 473,412 376,544 388.72 72,522 -18.65 0.2304
2025-11-07 2025-09-30 13F SERVICENOW COM 81762P102 96,868 998 1.04 89,146 -9.55 0.2850
2025-07-15 2025-06-30 13F SERVICENOW COM 81762P102 95,870 434 0.45 98,562 29.72 0.3407
2025-04-15 2025-03-31 13F SERVICENOW COM 81762P102 95,436 7,534 8.57 75,980 -18.46 0.2888
2025-01-21 2024-12-31 13F SERVICENOW COM 81762P102 87,902 942 1.08 93,187 19.81 0.3380
2024-10-17 2024-09-30 13F SERVICENOW COM 81762P102 86,960 905 1.05 77,776 14.89 0.2817
2024-07-22 2024-06-30 13F SERVICENOW COM 81762P102 86,055 10,536 13.95 67,697 17.58 0.2578
2024-04-23 2024-03-31 13F SERVICENOW COM 81762P102 75,519 5,369 7.65 57,576 16.17 0.2252
2024-01-19 2023-12-31 13F SERVICENOW COM 81762P102 70,150 3,154 4.71 49,560 32.34 0.2108
2023-10-31 2023-09-30 13F SERVICENOW COM 81762P102 66,996 6,885 11.45 37,448 10.86 0.1737
2023-07-26 2023-06-30 13F SERVICENOW COM 81762P102 60,111 7,308 13.84 33,781 37.66 0.1491
2023-04-24 2023-03-31 13F SERVICENOW COM 81762P102 52,803 -649 -1.21 24,539 18.24 0.1142
2023-01-25 2022-12-31 13F SERVICENOW COM 81762P102 53,452 -14,135 -20.91 20,754 -18.69 0.0997
2022-10-25 2022-09-30 13F SERVICENOW COM 81762P102 67,587 -10,706 -13.67 25,522 -31.45 0.1334
2022-08-04 2022-06-30 13F SERVICENOW COM 81762P102 78,293 2,976 3.95 37,230 -11.24 0.1800
2022-04-19 2022-03-31 13F SERVICENOW COM 81762P102 75,317 6,332 9.18 41,943 -6.33 0.1713
2022-02-01 2021-12-31 13F SERVICENOW COM 81762P102 68,985 6,599 10.58 44,779 15.35 0.1741
2021-10-15 2021-09-30 13F SERVICENOW COM 81762P102 62,386 9,996 19.08 38,821 34.84 0.1686
2021-08-06 2021-06-30 13F SERVICENOW COM 81762P102 52,390 5,157 10.92 28,791 21.88 0.1263
2021-05-07 2021-03-31 13F SERVICENOW COM 81762P102 47,233 4,568 10.71 23,622 0.59 0.1097
2021-02-16 2020-12-31 13F SERVICENOW COM 81762P102 42,665 4,698 12.37 23,484 27.53 0.1154
2020-11-09 2020-09-30 13F SERVICENOW COM 81762P102 37,967 5,230 15.98 18,414 38.87 0.1018
2020-08-05 2020-06-30 13F SERVICENOW COM 81762P102 32,737 27,394 512.71 13,260 766.10 0.0795
2020-05-05 2020-03-31 13F SERVICENOW COM 81762P102 5,343 2,807 110.69 1,531 113.83 0.0109
2020-02-14 2019-12-31 13F SERVICENOW COM 81762P102 2,536 209 8.98 716 21.15 0.0040
2019-11-14 2019-09-30 13F SERVICENOW COM 81762P102 2,327 282 13.79 591 5.35 0.0035
2019-08-07 2019-06-30 13F SERVICENOW COM 81762P102 2,045 325 18.90 561 32.31 0.0034
2019-05-14 2019-03-31 13F SERVICENOW COM 81762P102 1,720 742 75.87 424 143.68 0.0027
2019-02-14 2018-12-31 13F SERVICENOW COM 81762P102 978 -592 -37.71 174 -43.32 0.0013
2018-11-14 2018-09-30 13F SERVICENOW COM 81762P102 1,570 -71 -4.33 307 8.48 0.0020
2018-08-14 2018-06-30 13F SERVICENOW COM 81762P102 1,641 726 79.34 283 87.42 0.0019
2018-05-15 2018-03-31 13F SERVICENOW COM 81762P102 915 -385 -29.62 151 -11.18 0.0010
2018-02-14 2017-12-31 13F SERVICENOW COM 81762P102 1,300 0 0.00 170 11.11 0.0012
2017-11-14 2017-09-30 13F SERVICENOW COM 81762P102 1,300 284 27.95 153 41.67 0.0011
2017-08-11 2017-06-30 13F SERVICENOW COM 81762P102 1,016 0 0.00 108 21.35 0.0008
2017-05-12 2017-03-31 13F SERVICENOW COM 81762P102 1,016 62 6.50 89 25.35 0.0007
2017-02-13 2016-12-31 13F/A-1 SERVICENOW COM 81762P102 954 -805 -45.76 71 -48.92 0.0006
2017-02-09 2016-12-31 13F SERVICENOW COM 81762P102 1,759 0 139 0.0012
2016-11-10 2016-09-30 13F SERVICENOW COM 81762P102 1,759 -34 -1.90 139 16.81 0.0012
2016-08-11 2016-06-30 13F SERVICENOW COM 81762P102 1,793 -552 -23.54 119 -16.78 0.0010
2016-05-13 2016-03-31 13F SERVICENOW COM 81762P102 2,345 -222 -8.65 143 -35.59 0.0012
2016-02-16 2015-12-31 13F SERVICENOW COM 81762P102 2,567 -764 -22.94 222 -3.90 0.0019
2015-11-13 2015-09-30 13F SERVICENOW COM 81762P102 3,331 85 2.62 231 -4.15 0.0021
2015-08-14 2015-06-30 13F SERVICENOW COM 81762P102 3,246 -398 -10.92 241 -16.03 0.0021
2015-05-14 2015-03-31 13F SERVICENOW COM 81762P102 3,644 -1,212 -24.96 287 -12.77 0.0025
2015-02-13 2014-12-31 13F SERVICENOW COM 81762P102 4,856 1,608 49.51 329 72.25 0.0028
2014-11-17 2014-09-30 13F SERVICENOW COM 81762P102 3,248 172 5.59 191 0.00 0.0017
2014-08-14 2014-06-30 13F SERVICENOW COM 81762P102 3,076 1,259 69.29 191 75.23 0.0017
2014-05-15 2014-03-31 13F SERVICENOW COM 81762P102 1,817 1,560 607.00 109 678.57 0.0010
2014-02-14 2013-12-31 13F SERVICENOW COM 81762P102 257 -1,056 -80.43 14 -79.41 0.0001
2013-11-14 2013-09-30 13F SERVICENOW COM 81762P102 1,313 -5,477 -80.66 68 -75.18 0.0007
2013-08-14 2013-06-30 13F SERVICENOW COM 81762P102 6,790 6,790 274 0.0029
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.