ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionIFP Advisors, Inc
Latest Disclosed Ownership54,735 shares
Latest Disclosed Value $ 5,722,544
IFP Advisors, Inc reports 146.87% increase in ownership of NOW / ServiceNow, Inc.

On April 13, 2026 - IFP Advisors, Inc filed a 13F-HR form disclosing ownership of 54,735 shares of ServiceNow, Inc. (US:NOW) valued at $5,722,544 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 22,172 shares of ServiceNow, Inc.. This represents a change in shares of 146.87% during the quarter. The current value of the position is $6,453,256 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-13 2026-03-31 13F SERVICENOW cs 81762P102 54,735 32,563 146.87 5,723 68.49 0.1187
2026-02-06 2025-12-31 13F SERVICENOW cs 81762P102 22,172 17,269 352.21 3,397 -24.73 0.0762
2026-02-06 2025-09-30 13F/A-1 SERVICENOW cs 81762P102 4,903 106 2.21 4,512 -8.52 0.1172
2025-12-02 2025-09-30 13F SERVICENOW cs 81762P102 4,910 113 4,519 0.1165
2025-07-24 2025-06-30 13F SERVICENOW cs 81762P102 4,797 -96 -1.96 4,932 26.62 0.1402
2025-05-05 2025-03-31 13F SERVICENOW cs 81762P102 4,893 2,944 151.05 3,895 88.62 0.1201
2025-02-04 2024-12-31 13F SERVICENOW cs 81762P102 1,949 206 11.82 2,065 32.54 0.0676
2025-02-04 2024-09-30 13F SERVICENOW cs 81762P102 1,743 66 3.94 1,558 18.21 0.0562
2024-07-30 2024-06-30 13F SERVICENOW cs 81762P102 1,677 551 48.93 1,318 53.61 0.0523
2024-07-30 2024-03-31 13F SERVICENOW cs 81762P102 1,126 -70 -5.85 858 1.66 0.0376
2024-01-09 2023-12-31 13F SERVICENOW cs 81762P102 1,196 96 8.73 844 37.46 0.0399
2023-10-12 2023-09-30 13F SERVICENOW cs 81762P102 1,100 -1,428 -56.49 614 -56.73 0.0276
2023-08-14 2023-06-30 13F/A-1 SERVICENOW cs 81762P102 2,528 1,465 137.82 1,420 639.06 0.0594
2023-08-04 2023-06-30 13F SERVICENOW cs 81762P102 2,528 1,465 459 0.0212
2023-04-18 2023-03-31 13F SERVICENOW cs 81762P102 1,063 -1,596 -60.02 193 0.0084
2023-02-07 2022-12-31 13F SERVICENOW cs 81762P102 2,659 -308 -10.38 1 -100.00 0.0137
2022-11-08 2022-09-30 13F SERVICENOW cs 81762P102 2,967 443 17.55 575 18.07 0.0150
2022-09-06 2022-06-30 13F/A-1 SERVICENOW cs 81762P102 2,524 0 0.00 487 0.00 0.0156
2022-08-12 2022-06-30 13F SERVICENOW INC COM Stock 81762P102 5 -2,519 1 0.0018
2022-09-06 2022-03-31 13F/A-1 SERVICENOW cs 81762P102 2,524 795 45.98 487 -56.75 0.0156
2022-08-08 2022-03-31 13F SERVICENOW INC COM Stock 81762P102 1,814 85 340 0.0069
2022-01-12 2021-12-31 13F SERVICENOW INC COM Stock 81762P102 1,729 186 12.05 1,126 17.91 0.0220
2021-10-06 2021-09-30 13F SERVICENOW INC COM Stock 81762P102 1,543 1,284 495.75 955 554.11 0.0191
2021-07-13 2021-06-30 13F SERVICENOW INC COM Stock 81762P102 259 -30 -10.38 146 -4.58 0.0030
2021-04-30 2021-03-31 13F SERVICENOW INC COM Stock 81762P102 289 -58 -16.71 153 -25.00 0.0030
2021-01-25 2020-12-31 13F SERVICENOW INC COM Stock 81762P102 347 38 12.30 204 37.84 0.0083
2020-10-29 2020-09-30 13F SERVICENOW INC COM Stock 81762P102 309 27 9.57 148 30.97 0.0088
2020-08-05 2020-06-30 13F SERVICENOW INC COM Stock 81762P102 282 4 1.44 113 39.51 0.0090
2020-05-12 2020-03-31 13F SERVICENOW INC COM Stock 81762P102 278 -9 -3.14 81 -2.41 0.0082
2020-01-17 2019-12-31 13F SERVICENOW INC COM Stock 81762P102 287 63 28.12 83 45.61 0.0062
2019-11-07 2019-09-30 13F SERVICENOW INC COM Stock 81762P102 224 -8 -3.45 57 0.00 0.0038
2019-05-15 2019-03-31 13F SERVICENOW Stock 81762P102 232 -5,781 -96.14 57 -94.74 0.0078
2019-06-03 2018-12-31 13F/A-10 SERVICENOW INC COM Stock 81762P102 6,013 -95 -1.56 1,084 -9.29 0.0661
2019-01-23 2018-12-31 13F SERVICENOW INC COM Stock 81762P102 6,013 -95 1,084 0.0661
2019-06-03 2018-09-30 13F/A-9 SERVICENOW INC COM Stock 81762P102 6,108 1,335 27.97 1,195 45.20 0.0487
2018-10-25 2018-09-30 13F SERVICENOW INC COM Stock 81762P102 6,108 1,335 1,195 0.0487
2019-06-03 2018-06-30 13F/A-8 SERVICENOW INC COM Stock 81762P102 4,773 1,844 62.96 823 115.45 0.0346
2018-08-07 2018-06-30 13F SERVICENOW INC COM Stock 81762P102 4,773 1,446 823
2019-06-03 2018-03-31 13F/A-7 SERVICENOW INC COM Stock 81762P102 2,929 0 0.00 382 0.00 0.0173
2018-05-09 2018-03-31 13F SERVICENOW INC COM Stock 81762P102 3,327 398 550
2019-06-03 2017-12-31 13F/A-6 SERVICENOW INC COM Stock 81762P102 2,929 119 4.23 382 15.76 0.0173
2018-01-24 2017-12-31 13F SERVICENOW INC COM Stock 81762P102 2,929 119 382
2017-10-30 2017-09-30 13F SERVICENOW INC COM Stock 81762P102 2,810 780 38.42 330 53.49 0.0131
2019-06-03 2017-06-30 13F/A-5 SERVICENOW INC COM Stock 81762P102 2,030 257 14.50 215 38.71 0.0091
2017-07-31 2017-06-30 13F SERVICENOW INC COM Stock 81762P102 2,030 257 215
2019-06-03 2017-03-31 13F/A-4 SERVICENOW INC COM Stock 81762P102 1,773 1,385 356.96 155 434.48 0.0068
2017-04-26 2017-03-31 13F SERVICENOW INC COM Stock 81762P102 1,773 1,385 155
2019-06-03 2016-12-31 13F/A-3 SERVICENOW INC COM Stock 81762P102 388 174 81.31 29 70.59 0.0014
2017-02-14 2016-12-31 13F SERVICENOW INC COM Stock 81762P102 388 174 29
2016-11-04 2016-09-30 13F SERVICENOW INC COM Stock 81762P102 214 4 1.90 17 21.43 0.0009
2019-06-03 2016-06-30 13F/A-2 SERVICENOW INC COM Stock 81762P102 210 -22 -9.48 14 -75.44 0.0008
2016-08-22 2016-06-30 13F SERVICENOW INC COM Stock 81762P102 210 -22 14
2019-06-03 2016-03-31 13F/A-1 SERVICENOW Stock 81762P102 232 178 329.63 57 1,040.00 0.0078
2016-05-02 2016-03-31 13F SERVICENOW INC COM Stock 81762P102 138 84 8
2016-02-11 2015-12-31 13F SERVICENOW INC COM Stock 81762P102 54 54 5 0.0003
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.