ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionIthaka Group Llc
Latest Disclosed Ownership209,253 shares
Latest Disclosed Value $ 21,877,401
Ithaka Group Llc reports 1.80% increase in ownership of NOW / ServiceNow, Inc.

On May 12, 2026 - Ithaka Group Llc filed a 13F-HR form disclosing ownership of 209,253 shares of ServiceNow, Inc. (US:NOW) valued at $21,877,401 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 205,543 shares of ServiceNow, Inc.. This represents a change in shares of 1.80% during the quarter. The current value of the position is $24,670,929 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F ServiceNow COM 81762P102 209,253 3,710 1.80 21,877 -30.52 4.5397
2026-02-10 2025-12-31 13F ServiceNow COM 81762P102 205,543 164,960 406.48 31,487 -15.69 5.6123
2025-11-12 2025-09-30 13F ServiceNow COM 81762P102 40,583 -416 -1.01 37,348 -11.40 6.3763
2025-08-12 2025-06-30 13F ServiceNow COM 81762P102 40,999 -472 -1.14 42,150 27.67 7.2160
2025-05-09 2025-03-31 13F ServiceNow COM 81762P102 41,471 -2,130 -4.89 33,017 -28.57 6.7281
2025-02-10 2024-12-31 13F ServiceNow COM 81762P102 43,601 -2,585 -5.60 46,222 11.90 8.5156
2024-11-12 2024-09-30 13F ServiceNow COM 81762P102 46,186 -1,749 -3.65 41,308 9.54 7.8336
2024-08-09 2024-06-30 13F ServiceNow COM 81762P102 47,935 -1,299 -2.64 37,709 0.46 6.9607
2024-05-13 2024-03-31 13F ServiceNow COM 81762P102 49,234 -3,606 -6.82 37,536 0.55 7.0767
2024-02-12 2023-12-31 13F ServiceNow COM 81762P102 52,840 -777 -1.45 37,331 24.56 7.3788
2023-11-13 2023-09-30 13F ServiceNow COM 81762P102 53,617 -2,381 -4.25 29,970 -4.77 6.8980
2023-08-11 2023-06-30 13F ServiceNow COM 81762P102 55,998 -7,784 -12.20 31,469 6.17 6.5698
2023-05-12 2023-03-31 13F ServiceNow COM 81762P102 63,782 -76,720 -54.60 29,641 -45.67 6.2435
2023-02-13 2022-12-31 13F ServiceNow COM 81762P102 140,502 63,586 82.67 54,553 87.83 6.2601
2022-11-14 2022-09-30 13F ServiceNow COM 81762P102 76,916 -2,091 -2.65 29,044 -22.69 6.4612
2022-08-10 2022-06-30 13F ServiceNow COM 81762P102 79,007 -5,253 -6.23 37,569 -19.94 7.5176
2022-05-10 2022-03-31 13F ServiceNow COM 81762P102 84,260 959 1.15 46,924 -13.22 6.4998
2022-02-10 2021-12-31 13F ServiceNow COM 81762P102 83,301 -1,915 -2.25 54,072 1.97 6.5920
2021-11-12 2021-09-30 13F ServiceNow COM 81762P102 85,216 -886 -1.03 53,027 12.07 6.4848
2021-08-12 2021-06-30 13F ServiceNow COM 81762P102 86,102 360 0.42 47,317 10.35 5.7355
2021-05-06 2021-03-31 13F ServiceNow COM 81762P102 85,742 -15,554 -15.35 42,880 -23.09 5.8100
2021-02-08 2020-12-31 13F ServiceNow COM 81762P102 101,296 1,040 1.04 55,756 14.67 6.2143
2020-11-12 2020-09-30 13F ServiceNow COM 81762P102 100,256 -1,489 -1.46 48,624 17.98 6.0012
2020-08-10 2020-06-30 13F ServiceNow COM 81762P102 101,745 1,907 1.91 41,213 44.04 5.6564
2020-05-11 2020-03-31 13F ServiceNow COM 81762P102 99,838 -1,255 -1.24 28,612 0.25 5.4623
2020-02-13 2019-12-31 13F ServiceNow COM 81762P102 101,093 -36,576 -26.57 28,541 -18.33 4.7912
2019-11-12 2019-09-30 13F ServiceNow COM 81762P102 137,669 15,123 12.34 34,947 3.86 4.9420
2019-08-12 2019-06-30 13F ServiceNow COM 81762P102 122,546 -453 -0.37 33,647 10.98 5.1003
2019-05-13 2019-03-31 13F ServiceNow COM 81762P102 122,999 11,436 10.25 30,318 52.63 4.8310
2019-02-14 2018-12-31 13F ServiceNow COM 81762P102 111,563 -2,506 -2.20 19,864 -10.98 3.6400
2018-11-13 2018-09-30 13F ServiceNow COM 81762P102 114,069 -7,678 -6.31 22,315 6.27 3.3184
2018-08-13 2018-06-30 13F ServiceNow COM 81762P102 121,747 -2,257 -1.82 20,998 2.35 3.2657
2018-05-14 2018-03-31 13F ServiceNow COM 81762P102 124,004 25,885 26.38 20,516 60.36 3.4469
2018-02-06 2017-12-31 13F ServiceNow COM 81762P102 98,119 102 0.10 12,794 11.06 2.2943
2017-11-13 2017-09-30 13F ServiceNow COM 81762P102 98,017 98,017 11,520 2.1178
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.