ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionLevel Four Advisory Services, Llc
Latest Disclosed Ownership65,268 shares
Latest Disclosed Value $ 6,823,769
Level Four Advisory Services, Llc reports 68.90% increase in ownership of NOW / ServiceNow, Inc.

On May 14, 2026 - Level Four Advisory Services, Llc filed a 13F-HR form disclosing ownership of 65,268 shares of ServiceNow, Inc. (US:NOW) valued at $6,823,769 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 38,642 shares of ServiceNow, Inc.. This represents a change in shares of 68.90% during the quarter. The current value of the position is $7,695,097 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F SERVICENOW COM 81762P102 65,268 26,626 68.90 6,824 15.27 0.2240
2026-02-13 2025-12-31 13F SERVICENOW COM 81762P102 38,642 31,562 445.79 5,920 -9.15 0.1937
2025-11-12 2025-09-30 13F SERVICENOW COM 81762P102 7,080 -354 -4.76 6,516 -14.75 0.2231
2025-08-13 2025-06-30 13F SERVICENOW COM 81762P102 7,434 141 1.93 7,643 31.62 0.2817
2025-05-14 2025-03-31 13F SERVICENOW COM 81762P102 7,293 -125 -1.69 5,806 -26.16 0.2388
2025-02-12 2024-12-31 13F SERVICENOW COM 81762P102 7,418 -283 -3.67 7,864 9.45 0.3214
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 7,701 5 0.06 7,185 18.67 0.3024
2024-08-09 2024-06-30 13F SERVICENOW COM 81762P102 7,696 3,418 79.90 6,054 100.33 0.2729
2024-05-13 2024-03-31 13F SERVICENOW COM 81762P102 4,278 175 4.27 3,022 4.28 0.1660
2024-02-08 2023-12-31 13F SERVICENOW COM 81762P102 4,103 -514 -11.13 2,899 12.33 0.1626
2023-11-13 2023-09-30 13F SERVICENOW COM 81762P102 4,617 925 25.05 2,581 24.40 0.1664
2023-07-10 2023-06-30 13F SERVICENOW COM 81762P102 3,692 153 4.32 2,075 26.16 0.1247
2023-06-05 2023-03-31 13F SERVICENOW COM 81762P102 3,539 795 28.97 1,645 54.37 0.1079
2023-02-13 2022-12-31 13F SERVICENOW COM 81762P102 2,744 -1,049 -27.66 1,065 -25.63 0.0791
2022-11-07 2022-09-30 13F SERVICENOW COM 81762P102 3,793 49 1.31 1,432 -19.55 0.1392
2022-08-08 2022-06-30 13F SERVICENOW COM 81762P102 3,744 48 1.30 1,780 -13.51 0.1679
2022-05-10 2022-03-31 13F SERVICENOW COM 81762P102 3,696 3,304 842.86 2,058 710.24 0.1612
2022-02-11 2021-12-31 13F SERVICENOW COM 81762P102 392 7 1.82 254 5.83 0.0194
2021-10-12 2021-09-30 13F SERVICENOW COM 81762P102 385 -267 -40.95 240 -32.96 0.0250
2021-08-09 2021-06-30 13F SERVICENOW COM 81762P102 652 177 37.26 358 50.42 0.0248
2021-05-10 2021-03-31 13F SERVICENOW COM 81762P102 475 -96 -16.81 238 -24.20 0.0185
2021-02-10 2020-12-31 13F SERVICENOW COM 81762P102 571 -71 -11.06 314 0.96 0.0252
2020-11-02 2020-09-30 13F SERVICENOW COM 81762P102 642 -270 -29.61 311 -15.95 0.0240
2020-08-17 2020-06-30 13F/A-1 SERVICENOW COM 81762P102 912 58 6.79 370 51.64 0.0286
2020-05-13 2020-03-31 13F SERVICENOW COM 81762P102 854 40 4.91 244 6.09 0.0293
2020-02-13 2019-12-31 13F SERVICENOW COM 81762P102 814 814 230 0.0091
2019-08-14 2019-06-30 13F SERVICENOW COM 81762P102 0 -862 -100.00 0 -100.00
2019-05-15 2019-03-31 13F SERVICENOW COM 81762P102 862 862 212 0.0234
2019-02-07 2018-12-31 13F SERVICENOW COM 81762P102 0 -1,038 -100.00 0 -100.00
2018-11-14 2018-09-30 13F SERVICENOW COM 81762P102 1,038 -142 -12.03 203 -0.49 0.0219
2018-08-14 2018-06-30 13F SERVICENOW COM 81762P102 1,180 1,180 204 0.0149
2018-05-14 2018-03-31 13F SERVICENOW COM 81762P102 0 -2,478 -100.00 0 -100.00
2018-02-13 2017-12-31 13F SERVICENOW COM 81762P102 2,478 7 0.28 323 11.38 0.0251
2018-04-03 2017-09-30 13F/A-1 SERVICENOW COM 81762P102 2,471 -90 -3.51 290 32.42 0.0257
2017-11-15 2017-09-30 13F SERVICENOW COM 81762P102 2,497 -64 303
2017-09-20 2017-06-30 13F/A-1 SERVICENOW COM 81762P102 2,561 0 0.00 219 0.00 0.0337
2017-07-12 2017-06-30 13F SERVICENOW COM 81762P102 2,561 219
2017-09-20 2017-03-31 13F/A-1 SERVICENOW COM 81762P102 2,561 2,561 219 0.0223
2017-05-15 2017-03-31 13F SERVICENOW COM 81762P102 2,561 219
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.