ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionMorgan Stanley
Latest Disclosed Ownership23,347,995 shares
Latest Disclosed Value $ 2,441,033,324
Morgan Stanley reports 2.70% increase in ownership of NOW / ServiceNow, Inc.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 23,347,995 shares of ServiceNow, Inc. (US:NOW) valued at $2,441,032,877 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 22,733,483 shares of ServiceNow, Inc.. This represents a change in shares of 2.70% during the quarter. The current value of the position is $2,752,728,610 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F SERVICENOW COM 81762P102 23,347,995 614,512 2.70 2,441,033 -29.91 0.1471
2026-05-27 2025-12-31 13F/A-1 SERVICENOW COM 81762P102 22,733,483 17,514,679 335.61 3,482,543 -27.49 0.2079
2026-02-13 2025-12-31 13F SERVICENOW COM 81762P102 22,733,483 17,514,679 3,482,543 0.2079
2026-05-27 2025-09-30 13F/A-1 SERVICENOW COM 81762P102 5,218,804 6,167 0.12 4,802,763 -10.38 0.2908
2025-11-14 2025-09-30 13F SERVICENOW COM 81762P102 5,218,804 6,167 4,802,763 0.2908
2025-08-15 2025-06-30 13F SERVICENOW COM 81762P102 5,212,637 -60,870 -1.15 5,359,011 27.64 0.3491
2025-05-15 2025-03-31 13F SERVICENOW COM 81762P102 5,273,507 -149,898 -2.76 4,198,453 -26.98 0.3002
2025-05-15 2024-12-31 13F/A-1 SERVICENOW COM 81762P102 5,423,405 -350,744 -6.07 5,749,463 11.33 0.4028
2025-02-14 2024-12-31 13F SERVICENOW COM 81762P102 5,423,405 -350,744 5,749,463 0.4028
2025-05-14 2024-09-30 13F/A-2 SERVICENOW COM 81762P102 5,774,149 -1,131,752 -16.39 5,164,343 -4.94 0.3745
2025-02-14 2024-09-30 13F/A-1 SERVICENOW COM 81762P102 5,774,149 -1,131,752 5,164,343 0.3744
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 5,774,149 -1,131,752 5,164,343 0.0445
2025-05-14 2024-06-30 13F/A-2 SERVICENOW COM 81762P102 6,905,901 322,925 4.91 5,432,667 8.24 0.4204
2024-10-17 2024-06-30 13F/A-1 SERVICENOW COM 81762P102 6,905,901 322,925 5,432,667 0.4203
2024-08-14 2024-06-30 13F SERVICENOW COM 81762P102 6,905,901 322,925 5,432,667 0.4204
2024-10-17 2024-03-31 13F/A-2 SERVICENOW COM 81762P102 6,582,976 -245,957 -3.60 5,018,863 4.03 0.4027
2024-08-16 2024-03-31 13F/A-1 SERVICENOW COM 81762P102 6,582,976 -245,957 5,018,863 0.4027
2024-05-15 2024-03-31 13F SERVICENOW COM 81762P102 6,582,976 -245,957 5,018,863 0.4027
2024-08-16 2023-12-31 13F/A-1 SERVICENOW COM 81762P102 6,828,933 -223,837 -3.17 4,824,575 22.38 0.4252
2024-02-13 2023-12-31 13F SERVICENOW COM 81762P102 6,828,933 -223,837 4,824,575 0.4252
2023-11-15 2023-09-30 13F SERVICENOW COM 81762P102 7,052,770 -55,224 -0.78 3,942,218 -1.31 0.4009
2023-08-14 2023-06-30 13F SERVICENOW COM 81762P102 7,107,994 1,030 0.01 3,994,481 20.94 0.3937
2023-05-15 2023-03-31 13F SERVICENOW COM 81762P102 7,106,964 35,178 0.50 3,302,749 20.29 0.3541
2023-02-14 2022-12-31 13F SERVICENOW COM 81762P102 7,071,786 288,522 4.25 2,745,763 7.20 0.3119
2022-11-14 2022-09-30 13F SERVICENOW COM 81762P102 6,783,264 -213,459 -3.05 2,561,428 -23.01 0.3491
2022-10-27 2022-06-30 13F/A-1 SERVICENOW COM 81762P102 6,996,723 786,749 12.67 3,327,081 -3.79 0.4319
2022-08-15 2022-06-30 13F SERVICENOW COM 81762P102 6,996,723 786,749 3,327,081 0.0871
2022-10-27 2022-03-31 13F/A-1 SERVICENOW COM 81762P102 6,209,974 -258,225 -3.99 3,458,273 -17.63 0.4664
2022-05-13 2022-03-31 13F SERVICENOW COM 81762P102 6,209,974 -258,225 3,458,273 0.4664
2022-02-14 2021-12-31 13F SERVICENOW COM 81762P102 6,468,199 -647,677 -9.10 4,198,575 -5.18 0.5184
2021-11-15 2021-09-30 13F SERVICENOW COM 81762P102 7,115,876 -161,519 -2.22 4,427,996 10.72 0.5964
2021-08-23 2021-06-30 13F/A-1 SERVICENOW COM 81762P102 7,277,395 86,441 1.20 3,999,292 11.21 0.5275
2021-08-16 2021-06-30 13F SERVICENOW COM 81762P102 7,277,395 86,441 3,999,292 0.1097
2021-05-17 2021-03-31 13F SERVICENOW COM 81762P102 7,190,954 13,102 0.18 3,596,267 -8.98 0.5283
2021-02-16 2020-12-31 13F SERVICENOW COM 81762P102 7,177,852 -43,625 -0.60 3,950,905 12.81 0.6102
2020-11-13 2020-09-30 13F SERVICENOW COM 81762P102 7,221,477 328,738 4.77 3,502,416 25.45 0.6774
2020-08-14 2020-06-30 13F SERVICENOW COM 81762P102 6,892,739 -2,476,202 -26.43 2,791,974 3.99 0.6180
2020-05-26 2020-03-31 13F/A-1 SERVICENOW COM 81762P102 9,368,941 -637,730 -6.37 2,684,952 -4.96 0.7296
2020-05-15 2020-03-31 13F SERVICENOW COM 81762P102 9,368,941 -637,730 2,684,952 206,260.2853
2020-02-14 2019-12-31 13F SERVICENOW COM 81762P102 10,006,671 808,927 8.79 2,825,083 21.00 0.6570
2019-11-14 2019-09-30 13F SERVICENOW COM 81762P102 9,197,744 739,372 8.74 2,334,847 0.54 0.6181
2019-08-14 2019-06-30 13F SERVICENOW COM 81762P102 8,458,372 -1,116,537 -11.66 2,322,416 -1.60 0.6181
2019-05-15 2019-03-31 13F SERVICENOW COM 81762P102 9,574,909 563,033 6.25 2,360,121 47.09 0.6681
2019-02-14 2018-12-31 13F SERVICENOW COM 81762P102 9,011,876 2,215,748 32.60 1,604,564 20.69 0.4802
2019-04-23 2018-09-30 13F/A-2 SERVICENOW COM 81762P102 6,796,128 1,249,086 22.52 1,329,527 38.97 0.3328
2018-11-20 2018-09-30 13F/A-1 SERVICENOW COM 81762P102 6,796,128 0 1,329,527 0.3328
2018-11-14 2018-09-30 13F SERVICENOW COM 81762P102 6,796,128 1,249,086 1,329,527
2019-04-23 2018-06-30 13F/A-1 SERVICENOW COM 81762P102 5,547,042 62,207 1.13 956,698 5.43 0.2585
2018-08-14 2018-06-30 13F SERVICENOW COM 81762P102 5,547,042 62,207 956,698
2019-04-23 2018-03-31 13F/A-1 SERVICENOW COM 81762P102 5,484,835 1,006,469 22.47 907,467 55.41 0.2519
2018-05-14 2018-03-31 13F SERVICENOW COM 81762P102 5,484,835 1,006,469 907,467
2019-04-23 2017-12-31 13F/A-1 SERVICENOW COM 81762P102 4,478,366 -2,179,413 -32.73 583,934 -25.37 0.1598
2018-02-14 2017-12-31 13F SERVICENOW COM 81762P102 4,478,366 -2,179,413 583,934
2017-11-14 2017-09-30 13F SERVICENOW COM 81762P102 6,657,779 -260,508 -3.77 782,490 6.70 0.2344
2017-08-11 2017-06-30 13F SERVICENOW COM 81762P102 6,918,287 3,148,797 83.53 733,340 122.42 0.2215
2017-05-22 2017-03-31 13F/A-1 SERVICENOW COM 81762P102 3,769,490 -230,858 -5.77 329,716 10.87 0.1013
2017-05-12 2017-03-31 13F SERVICENOW COM 81762P102 3,769,490 329,716
2017-02-22 2016-12-31 13F/A-1 SERVICENOW COM 81762P102 4,000,348 1,609,587 67.33 297,385 57.16 0.0973
2017-02-13 2016-12-31 13F SERVICENOW COM 81762P102 4,000,348 297,385
2016-11-10 2016-09-30 13F SERVICENOW COM 81762P102 2,390,761 -426,789 -15.15 189,227 1.15 0.0646
2016-08-12 2016-06-30 13F SERVICENOW COM 81762P102 2,817,550 -397,401 -12.36 187,084 -4.88 0.0676
2016-05-12 2016-03-31 13F SERVICENOW COM 81762P102 3,214,951 -244,463 -7.07 196,690 -34.32 0.0757
2016-02-09 2015-12-31 13F SERVICENOW COM 81762P102 3,459,414 -522,552 -13.12 299,446 8.28 0.1084
2016-02-08 2015-09-30 13F/A-1 SERVICENOW COM 81762P102 3,981,966 -401,769 -9.16 276,549 -15.11 0.1022
2015-11-09 2015-09-30 13F SERVICENOW COM 81762P102 3,981,966 276,549
2015-08-12 2015-06-30 13F SERVICENOW COM 81762P102 4,383,735 -525,698 -10.71 325,755 -15.77 0.1129
2015-05-14 2015-03-31 13F SERVICENOW COM 81762P102 4,909,433 1,610,099 48.80 386,767 72.77 0.1424
2015-02-13 2014-12-31 13F SERVICENOW COM 81762P102 3,299,334 -43,323 -1.30 223,860 13.93 0.0819
2014-12-16 2014-09-30 13F/A-1 SERVICENOW COM 81762P102 3,342,657 -71,975 -2.11 196,482 -3.97 0.0756
2014-11-14 2014-09-30 13F SERVICENOW COM 81762P102 3,342,657 196,482
2014-05-13 2014-03-31 13F SERVICENOW COM 81762P102 3,414,632 74,439 2.23 204,606 9.37 0.0857
2014-02-13 2013-12-31 13F SERVICENOW COM 81762P102 3,340,193 957,284 40.17 187,084 51.13 0.0796
2013-11-13 2013-09-30 13F SERVICENOW COM 81762P102 2,382,909 34,972 1.49 123,792 30.54 0.0585
2013-08-08 2013-06-30 13F SERVICENOW COM 81762P102 2,347,937 2,347,937 94,832 0.0478
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.