ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionRegions Financial Corp
Latest Disclosed Ownership12,151 shares
Latest Disclosed Value $ 1,270,387
Regions Financial Corp reports 53.92% decrease in ownership of NOW / ServiceNow, Inc.

On May 5, 2026 - Regions Financial Corp filed a 13F-HR form disclosing ownership of 12,151 shares of ServiceNow, Inc. (US:NOW) valued at $1,270,387 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 26,368 shares of ServiceNow, Inc.. This represents a change in shares of -53.92% during the quarter. The current value of the position is $1,432,603 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F SERVICENOW COM 81762P102 12,151 -14,217 -53.92 1,270 -68.56 0.0072
2026-01-27 2025-12-31 13F SERVICENOW COM 81762P102 26,368 20,670 362.76 4,039 -22.96 0.0259
2025-11-19 2025-09-30 13F/A-1 SERVICENOW COM 81762P102 5,698 -363 -5.99 5,244 -15.86 0.0342
2025-11-19 2025-09-30 13F SERVICENOW COM 81762P102 5,698 -363 5,244 0.0302
2025-07-29 2025-06-30 13F SERVICENOW COM 81762P102 6,061 -823 -11.96 6,231 13.70 0.0429
2025-05-08 2025-03-31 13F SERVICENOW COM 81762P102 6,884 -636 -8.46 5,481 -31.26 0.0408
2025-02-14 2024-12-31 13F ServiceNow COM 81762P102 7,520 -764 -9.22 7,972 7.60 0.0586
2024-11-14 2024-09-30 13F ServiceNow COM 81762P102 8,284 -621 -6.97 7,409 5.77 0.0533
2024-07-31 2024-06-30 13F ServiceNow COM 81762P102 8,905 -513 -5.45 7,005 -2.44 0.0533
2024-04-23 2024-03-31 13F ServiceNow COM 81762P102 9,418 -1,033 -9.88 7,180 -2.75 0.0545
2024-02-06 2023-12-31 13F ServiceNow COM 81762P102 10,451 -2,250 -17.72 7,384 4.00 0.0608
2023-11-01 2023-09-30 13F ServiceNow COM 81762P102 12,701 -1,565 -10.97 7,099 -11.45 0.0638
2023-08-09 2023-06-30 13F ServiceNow COM 81762P102 14,266 -1,216 -7.85 8,017 114,428.57 0.0693
2023-05-12 2023-03-31 13F ServiceNow COM 81762P102 15,482 956 6.58 7 40.00 0.0646
2023-02-06 2022-12-31 13F ServiceNow COM 81762P102 14,526 -356 -2.39 6 -99.91 0.0518
2022-11-03 2022-09-30 13F ServiceNow COM 81762P102 14,882 -296 -1.95 5,620 -22.14 0.0567
2022-07-25 2022-06-30 13F ServiceNow COM 81762P102 15,178 -1,169 -7.15 7,218 -20.71 0.0687
2022-04-25 2022-03-31 13F ServiceNow COM 81762P102 16,347 594 3.77 9,103 -10.97 0.0735
2022-01-31 2021-12-31 13F ServiceNow COM 81762P102 15,753 2,626 20.00 10,225 25.17 0.0797
2021-11-04 2021-09-30 13F ServiceNow COM 81762P102 13,127 1,594 13.82 8,169 28.89 0.0706
2021-07-27 2021-06-30 13F ServiceNow COM 81762P102 11,533 1,766 18.08 6,338 29.74 0.0548
2021-06-02 2021-03-31 13F ServiceNow COM 81762P102 9,767 2,866 41.53 4,885 28.59 0.0442
2021-02-05 2020-12-31 13F ServiceNow COM 81762P102 6,901 6,001 666.78 3,799 771.33 0.0366
2020-10-15 2020-09-30 13F ServiceNow COM 81762P102 900 25 2.86 436 23.16 0.0048
2020-07-27 2020-06-30 13F ServiceNow COM 81762P102 875 -269 -23.51 354 7.93 0.0041
2020-04-29 2020-03-31 13F ServiceNow COM 81762P102 1,144 1,144 328 0.0044
2019-07-19 2019-06-30 13F ServiceNow COM 81762P102 0 -535 -100.00 0 -100.00
2019-04-19 2019-03-31 13F ServiceNow COM 81762P102 535 0 0.00 132 38.95 0.0015
2019-01-28 2018-12-31 13F ServiceNow COM 81762P102 535 0 0.00 95 -8.65 0.0012
2018-10-22 2018-09-30 13F ServiceNow COM 81762P102 535 -5 -0.93 104 11.83 0.0011
2018-07-26 2018-06-30 13F ServiceNow COM 81762P102 540 5 0.93 93 5.68 0.0011
2018-04-18 2018-03-31 13F ServiceNow COM 81762P102 535 65 13.83 88 44.26 0.0010
2018-01-18 2017-12-31 13F ServiceNow COM 81762P102 470 470 61 0.0007
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.