ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionStifel Financial Corp
Latest Disclosed Ownership1,899,225 shares
Latest Disclosed Value $ 198,565,644
Stifel Financial Corp reports 0.69% decrease in ownership of NOW / ServiceNow, Inc.

On May 12, 2026 - Stifel Financial Corp filed a 13F-HR form disclosing ownership of 1,899,225 shares of ServiceNow, Inc. (US:NOW) valued at $198,563,974 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 1,912,407 shares of ServiceNow, Inc.. This represents a change in shares of -0.69% during the quarter. The current value of the position is $223,918,628 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F SERVICENOW COM 81762P102 1,899,225 -13,182 -0.69 198,566 -32.22 0.0428
2026-02-13 2025-12-31 13F SERVICENOW COM 81762P102 1,912,407 1,529,844 399.89 292,965 -16.79 0.2635
2025-11-12 2025-09-30 13F SERVICENOW COM 81762P102 382,563 1,517 0.40 352,066 -10.13 0.3214
2025-08-14 2025-06-30 13F SERVICENOW COM 81762P102 381,046 -4,472 -1.16 391,742 27.63 0.3810
2025-05-14 2025-03-31 13F SERVICENOW COM 81762P102 385,518 -44 -0.01 306,925 -24.91 0.3263
2025-02-13 2024-12-31 13F SERVICENOW COM 81762P102 385,562 -1,419 -0.37 408,739 18.09 0.4257
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 386,981 5,359 1.40 346,113 15.29 0.3630
2024-08-13 2024-06-30 13F SERVICENOW COM 81762P102 381,622 -33,939 -8.17 300,210 -5.24 0.3378
2024-05-14 2024-03-31 13F SERVICENOW COM 81762P102 415,561 -23,613 -5.38 316,823 2.11 0.3610
2024-02-12 2023-12-31 13F SERVICENOW COM 81762P102 439,174 16,057 3.79 310,269 31.19 0.3904
2023-11-13 2023-09-30 13F SERVICENOW COM 81762P102 423,117 6,093 1.46 236,507 0.92 0.3325
2023-08-14 2023-06-30 13F SERVICENOW COM 81762P102 417,024 54,081 14.90 234,357 38.95 0.3207
2023-05-12 2023-03-31 13F SERVICENOW COM 81762P102 362,943 67,671 22.92 168,667 47.12 0.2417
2023-02-13 2022-12-31 13F SERVICENOW COM 81762P102 295,272 -8,706 -2.86 114,645 -0.12 0.1721
2022-11-14 2022-09-30 13F SERVICENOW COM 81762P102 303,978 -6,409 -2.06 114,784 -22.23 0.1880
2022-08-15 2022-06-30 13F SERVICENOW COM 81762P102 310,387 -41,181 -11.71 147,597 -24.61 0.2310
2022-05-13 2022-03-31 13F SERVICENOW COM 81762P102 351,568 20,633 6.23 195,784 -8.86 0.2672
2022-02-14 2021-12-31 13F SERVICENOW COM 81762P102 330,935 13,527 4.26 214,812 8.76 0.2840
2021-11-15 2021-09-30 13F SERVICENOW COM 81762P102 317,408 45,669 16.81 197,513 32.26 0.2896
2021-08-13 2021-06-30 13F SERVICENOW COM 81762P102 271,739 46,528 20.66 149,335 32.59 0.2235
2021-05-14 2021-03-31 13F SERVICENOW COM 81762P102 225,211 14,880 7.07 112,631 -2.71 0.1857
2021-02-12 2020-12-31 13F SERVICENOW COM 81762P102 210,331 18,187 9.47 115,773 24.24 0.2066
2020-11-16 2020-09-30 13F SERVICENOW COM 81762P102 192,144 8,871 4.84 93,188 25.53 0.1917
2020-08-14 2020-06-30 13F SERVICENOW COM 81762P102 183,273 58,168 46.50 74,233 107.18 0.1707
2020-05-14 2020-03-31 13F SERVICENOW COM 81762P102 125,105 3,701 3.05 35,830 4.46 0.0990
2020-02-13 2019-12-31 13F SERVICENOW COM 81762P102 121,404 75,175 162.61 34,299 191.06 0.0715
2019-11-19 2019-09-30 13F/A-1 SERVICENOW COM 81762P102 46,229 -9,030 -16.34 11,784 -22.29 0.0301
2019-11-13 2019-09-30 13F SERVICENOW COM 81762P102 46,227 -9,032 11,783 6,604.9621
2019-08-14 2019-06-30 13F SERVICENOW COM 81762P102 55,259 11,739 26.97 15,165 41.89 0.0391
2019-05-14 2019-03-31 13F SERVICENOW COM 81762P102 43,520 14,867 51.89 10,688 110.06 0.0302
2019-02-13 2018-12-31 13F SERVICENOW COM 81762P102 28,653 4,526 18.76 5,088 7.36 0.0165
2018-11-13 2018-09-30 13F SERVICENOW COM 81762P102 24,127 10,436 76.23 4,739 100.38 0.0136
2018-08-14 2018-06-30 13F SERVICENOW COM 81762P102 13,691 1,869 15.81 2,365 21.41 0.0073
2018-05-11 2018-03-31 13F SERVICENOW COM 81762P102 11,822 -2,188 -15.62 1,948 6.39 0.0061
2018-02-14 2017-12-31 13F SERVICENOW COM 81762P102 14,010 1,137 8.83 1,831 20.70 0.0058
2017-11-13 2017-09-30 13F SERVICENOW COM 81762P102 12,873 -2,764 -17.68 1,517 -8.39 0.0053
2017-08-14 2017-06-30 13F SERVICENOW COM 81762P102 15,637 -7,790 -33.25 1,656 -19.34 0.0061
2017-05-10 2017-03-31 13F SERVICENOW COM 81762P102 23,427 8,266 54.52 2,053 80.88 0.0079
2017-02-16 2016-12-31 13F SERVICENOW COM 81762P102 15,161 11,528 317.31 1,135 292.73 0.0048
2016-11-15 2016-09-30 13F SERVICENOW COM 81762P102 3,633 -621 -14.60 289 2.48 0.0013
2016-08-17 2016-06-30 13F SERVICENOW COM 81762P102 4,254 4,254 -83.64 282 872.41 0.0013
2014-08-14 2014-06-30 13F SERVICENOW COM 81762P102 0 -6,368 -100.00 0 -100.00
2014-05-15 2014-03-31 13F SERVICENOW COM 81762P102 6,368 6,368 382 0.0037
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.