ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionSunbelt Securities, Inc.
Latest Disclosed Ownership9,710 shares
Latest Disclosed Value $ 1,015,180
Sunbelt Securities, Inc. reports 54.96% increase in ownership of NOW / ServiceNow, Inc.

On May 16, 2026 - Sunbelt Securities, Inc. filed a 13F-HR form disclosing ownership of 9,710 shares of ServiceNow, Inc. (US:NOW) valued at $1,015,180 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 20, 2026 disclosing 6,266 shares of ServiceNow, Inc.. This represents a change in shares of 54.96% during the quarter. The current value of the position is $1,144,809 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-16 2026-03-31 13F SERVICENOW INC COM Stock 81762P102 9,710 3,444 54.96 1,015 5.84 0.0641
2026-02-20 2025-12-31 13F SERVICENOW INC COM Stock 81762P102 6,266 3,623 137.08 960 -60.57 0.0640
2025-11-19 2025-09-30 13F SERVICENOW INC COM Stock 81762P102 2,643 -99 -3.61 2,432 -16.31 0.1679
2025-08-14 2025-06-30 13F SERVICENOW INC COM Stock 81762P102 2,742 -155 -5.35 2,907 26.02 0.2566
2025-04-24 2025-03-31 13F AVERY DENNISON CORP COM Stock 81762P102 2,897 155 5.65 2,306 -21.22 0.2060
2025-02-18 2024-12-31 13F SERVICENOW INC COM Stock 81762P102 2,742 -282 -9.33 2,928 8.25 0.2579
2024-11-18 2024-09-30 13F SERVICENOW INC COM Stock 81762P102 3,024 -514 -14.53 2,705 -2.84 0.2652
2024-08-16 2024-06-30 13F SERVICENOW INC COM Stock 81762P102 3,538 63 1.81 2,783 5.06 0.2847
2024-04-15 2024-03-31 13F SERVICENOW INC COM Stock 81762P102 3,475 -354 -9.25 2,649 -2.07 0.2956
2024-02-15 2023-12-31 13F SERVICENOW INC COM Stock 81762P102 3,829 18 0.47 2,705 27.00 0.3406
2023-12-11 2023-09-30 13F SERVICENOW INC COM Stock 81762P102 3,811 22 0.58 2,130 0.05 0.2948
2023-08-16 2023-06-30 13F SERVICENOW INC COM Stock 81762P102 3,789 72 1.94 2,129 30.29 0.3062
2023-05-17 2023-03-31 13F SERVICENOW INC COM Stock 81762P102 3,717 291 8.49 1,634 22.86 0.2628
2023-02-08 2022-12-31 13F SERVICENOW COM 81762P102 3,426 -167 -4.65 1,330 -1.99 0.2599
2022-11-21 2022-09-30 13F SERVICENOW COM 81762P102 3,593 -4 -0.11 1,357 -20.64 0.2869
2022-10-03 2022-06-30 13F SERVICENOW COM 81762P102 3,597 12 0.33 1,710 -16.91 0.3617
2022-05-16 2022-03-31 13F SERVICENOW COM 81762P102 3,585 -18 -0.50 2,058 -3.38 0.3768
2022-02-14 2021-12-31 13F SERVICENOW COM 81762P102 3,603 166 4.83 2,130 11.40 0.3460
2021-11-15 2021-09-30 13F SERVICENOW COM 81762P102 3,437 0 0.00 1,912 0.00 0.3437
2021-07-29 2021-06-30 13F SERVICENOW COM 81762P102 3,437 128 3.87 1,912 15.53 0.3441
2021-05-27 2021-03-31 13F SERVICENOW COM 81762P102 3,309 104 3.24 1,655 -6.18 0.3260
2021-02-09 2020-12-31 13F SERVICENOW COM 81762P102 3,205 106 3.42 1,764 15.82 0.3646
2020-11-17 2020-09-30 13F SERVICENOW COM 81762P102 3,099 1,110 55.81 1,523 89.19 0.4235
2020-08-14 2020-06-30 13F SERVICENOW COM 81762P102 1,989 192 10.68 805 56.31 0.2766
2020-05-15 2020-03-31 13F SERVICENOW COM 81762P102 1,797 99 5.83 515 7.52 0.0221
2020-02-26 2019-12-31 13F/A-1 SERVICENOW COM 81762P102 1,698 116 7.33 479 19.45 0.0504
2020-02-14 2019-12-31 13F SERVICENOW COM 81762P102 1,698 116 120 47.2717
2019-11-15 2019-09-30 13F SERVICENOW COM 81762P102 1,582 47 3.06 401 -4.75 0.0450
2019-08-01 2019-06-30 13F SERVICENOW COM 81762P102 1,535 1,535 421 0.1831
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.