ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionSWS Partners
Latest Disclosed Ownership28,362 shares
Latest Disclosed Value $ 2,965,207
SWS Partners reports 77.21% increase in ownership of NOW / ServiceNow, Inc.

On April 21, 2026 - SWS Partners filed a 13F-HR form disclosing ownership of 28,362 shares of ServiceNow, Inc. (US:NOW) valued at $2,965,247 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 16, 2026 disclosing 16,005 shares of ServiceNow, Inc.. This represents a change in shares of 77.21% during the quarter. The current value of the position is $3,343,880 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F SERVICENOW COM 81762P102 28,362 12,357 77.21 2,965 20.97 0.7314
2026-01-16 2025-12-31 13F SERVICENOW COM 81762P102 16,005 12,798 399.06 2,452 -16.94 0.5918
2025-10-16 2025-09-30 13F SERVICENOW COM 81762P102 3,207 487 17.90 2,951 5.51 0.7203
2025-07-17 2025-06-30 13F SERVICENOW COM 81762P102 2,720 1,149 73.14 2,797 123.76 0.7548
2025-05-27 2025-03-31 13F/A-1 SERVICENOW COM 81762P102 1,571 56 3.70 1,251 -22.17 0.4105
2025-05-19 2025-03-31 13F SERVICENOW COM 81762P102 1,515 0 1,606 0.4863
2025-02-06 2024-12-31 13F SERVICENOW COM 81762P102 1,515 -293 -16.21 1,606 -0.68 0.4863
2024-10-15 2024-09-30 13F SERVICENOW COM 81762P102 1,808 -207 -10.27 1,617 2.02 0.5151
2024-07-17 2024-06-30 13F SERVICENOW COM 81762P102 2,015 4 0.20 1,585 3.39 0.4738
2024-04-30 2024-03-31 13F Service Now NOW-US 81762P102 2,011 -869 -30.17 1,533 -24.63 0.4584
2024-02-13 2023-12-31 13F Service Now NOW-US 81762P102 2,880 -641 -18.21 2,035 3.35 0.6632
2023-11-09 2023-09-30 13F Service Now NOW-US 81762P102 3,521 18 0.51 1,968 0.25 0.7276
2023-08-17 2023-06-30 13F/A-2 Service Now COM 81762P102 3,503 -42 -1.18 1,963 19.19 0.7081
2023-07-26 2023-06-30 13F Service Now REIT 81762P102 3,503 -42 1,963 0.7043
2023-05-09 2023-03-31 13F Service Now COM 81762P102 3,545 3,545 1,647 0.6133
2023-01-30 2022-12-31 13F Service Now COM 81762P102 0 -4,753 -100.00 0 -100.00
2022-11-09 2022-09-30 13F Service Now COM 81762P102 4,753 28 0.59 1,795 -20.12 0.8316
2022-07-28 2022-06-30 13F Service Now COM 81762P102 4,725 10 0.21 2,247 -14.69 1.8916
2022-05-05 2022-03-31 13F Service Now COM 81762P102 4,715 -399 -7.80 2,634 -20.66 1.7227
2022-01-25 2021-12-31 13F Service Now COM 81762P102 5,114 127 2.55 3,320 6.99 1.8879
2021-11-08 2021-09-30 13F Service Now COM 81762P102 4,987 112 2.30 3,103 15.83 1.9226
2021-08-09 2021-06-30 13F Service Now COM 81762P102 4,875 624 14.68 2,679 26.01 1.7435
2021-05-17 2021-03-31 13F Service Now COM 81762P102 4,251 398 10.33 2,126 0.24 1.4631
2021-03-31 2020-12-31 13F Service Now COM 81762P102 3,853 1,456 60.74 2,121 82.37 0.9451
2020-11-13 2020-09-30 13F Service Now COM 81762P102 2,397 255 11.90 1,163 23.59 0.5826
2020-08-13 2020-06-30 13F SERVICE NOW COM 81762P102 2,142 227 11.85 941 71.40 1.1982
2020-05-14 2020-03-31 13F SERVICE NOW COM 81762P102 1,915 -306 -13.78 549 -4.36 0.3924
2019-11-21 2019-09-30 13F/A-1 SERVICE NOW COM 81762P102 2,221 -197 -8.15 574 -19.50 0.3397
2019-11-15 2019-09-30 13F SERVICE NOW COM 81762P102 40,667 38,249 11,182 406,957.3623
2019-08-13 2019-06-30 13F SERVICE NOW COM 81762P102 2,418 516 27.13 713 110.32 0.4529
2019-02-04 2018-12-31 13F SERVICE NOW COM 81762P102 1,902 39 2.09 339 -6.87 0.2569
2018-11-14 2018-09-30 13F SERVICE NOW COM 81762P102 1,863 185 11.03 364 25.95 0.2311
2018-08-13 2018-06-30 13F SERVICE NOW COM 81762P102 1,678 1,678 289 0.2031
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.