Prudential Financial, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionAffiance Financial, LLC
Latest Disclosed Ownership4,728 shares
Latest Disclosed Value $ 461,924
Affiance Financial, LLC reports 0.19% increase in ownership of PRU / Prudential Financial, Inc.

On April 14, 2026 - Affiance Financial, LLC filed a 13F-HR form disclosing ownership of 4,728 shares of Prudential Financial, Inc. (US:PRU) valued at $461,878 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 4,719 shares of Prudential Financial, Inc.. This represents a change in shares of 0.19% during the quarter. The current value of the position is $488,497 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F PRUDENTIAL FINL COM 744320102 4,728 9 0.19 462 -13.35 0.0749
2026-01-21 2025-12-31 13F PRUDENTIAL FINL COM 744320102 4,719 8 0.17 533 9.02 0.0857
2025-10-14 2025-09-30 13F PRUDENTIAL FINL COM 744320102 4,711 7 0.15 489 -3.37 0.0890
2025-07-10 2025-06-30 13F PRUDENTIAL FINL COM 744320102 4,704 8 0.17 505 -3.63 0.1027
2025-04-09 2025-03-31 13F PRUDENTIAL FINL COM 744320102 4,696 8 0.17 524 -5.59 0.1221
2025-01-21 2024-12-31 13F PRUDENTIAL FINL COM 744320102 4,688 6 0.13 556 -2.12 0.1328
2024-10-11 2024-09-30 13F PRUDENTIAL FINL COM 744320102 4,682 7 0.15 567 3.66 0.1375
2024-08-01 2024-06-30 13F PRUDENTIAL FINL COM 744320102 4,675 6 0.13 548 -0.18 0.1430
2024-04-15 2024-03-31 13F PRUDENTIAL FINL COM 744320102 4,669 7 0.15 548 13.46 0.1485
2024-01-10 2023-12-31 13F PRUDENTIAL FINL COM 744320102 4,662 7 0.15 484 9.52 0.1408
2023-10-11 2023-09-30 13F PRUDENTIAL FINL COM 744320102 4,655 0 0.00 442 7.56 0.2244
2023-07-12 2023-06-30 13F PRUDENTIAL FINL COM 744320102 4,655 8 0.17 411 6.77 0.2001
2023-04-18 2023-03-31 13F PRUDENTIAL FINL COM 744320102 4,647 8 0.17 385 -16.70 0.2035
2023-01-20 2022-12-31 13F PRUDENTIAL FINL COM 744320102 4,639 -580 -11.11 461 2.90 0.1870
2022-10-27 2022-09-30 13F PRUDENTIAL FINL COM 744320102 5,219 -1,647 -23.99 448 -31.81 0.2525
2022-07-14 2022-06-30 13F PRUDENTIAL FINL COM 744320102 6,866 -152 -2.17 657 -20.75 0.3542
2022-04-19 2022-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 7,018 0 0.00 829 9.08 0.4030
2022-04-12 2022-03-31 13F PRUDENTIAL FINL COM 744320102 7,018 0 829 0.4030
2022-02-01 2021-12-31 13F PRUDENTIAL FINL COM 744320102 7,018 0 0.00 760 2.98 0.3172
2021-10-12 2021-09-30 13F PRUDENTIAL FINL COM 744320102 7,018 0 0.00 738 2.64 0.3209
2021-07-14 2021-06-30 13F PRUDENTIAL FINL COM 744320102 7,018 0 0.00 719 12.52 0.3048
2021-04-21 2021-03-31 13F PRUDENTIAL FINL COM 744320102 7,018 0 0.00 639 16.61 0.2849
2021-01-25 2020-12-31 13F PRUDENTIAL FINL COM 744320102 7,018 0 0.00 548 22.87 0.2856
2020-10-13 2020-09-30 13F PRUDENTIAL FINL COM 744320102 7,018 0 0.00 446 4.45 0.2576
2020-07-13 2020-06-30 13F PRUDENTIAL FINL COM 744320102 7,018 7,018 427 0.2321
2019-01-11 2018-12-31 13F PRUDENTIAL FINL COM 744320102 0 -2,098 -100.00 0 -100.00
2018-10-15 2018-09-30 13F PRUDENTIAL FINL COM 744320102 2,098 2,098 213 0.1404
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.