Prudential Financial, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionFifth Third Bancorp
Latest Disclosed Ownership115,414 shares
Latest Disclosed Value $ 11,274,828
Fifth Third Bancorp reports 239.56% increase in ownership of PRU / Prudential Financial, Inc.

On May 1, 2026 - Fifth Third Bancorp filed a 13F-HR form disclosing ownership of 115,414 shares of Prudential Financial, Inc. (US:PRU) valued at $11,274,794 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 33,989 shares of Prudential Financial, Inc.. This represents a change in shares of 239.56% during the quarter. The current value of the position is $11,632,577 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F PRUDENTIAL FINL COM 744320102 115,414 81,425 239.56 11,275 193.90 0.0206
2026-02-02 2025-12-31 13F PRUDENTIAL FINL COM 744320102 33,989 -265 -0.77 3,837 7.97 0.0122
2025-11-07 2025-09-30 13F PRUDENTIAL FINL COM 744320102 34,254 -2,676 -7.25 3,554 -10.44 0.0114
2025-07-15 2025-06-30 13F PRUDENTIAL FINL COM 744320102 36,930 -3,699 -9.10 3,968 -12.56 0.0137
2025-04-15 2025-03-31 13F PRUDENTIAL FINL COM 744320102 40,629 -2,968 -6.81 4,537 -12.19 0.0172
2025-01-21 2024-12-31 13F PRUDENTIAL FINL COM 744320102 43,597 -3,955 -8.32 5,168 -10.26 0.0187
2024-10-17 2024-09-30 13F PRUDENTIAL FINL COM 744320102 47,552 -2,053 -4.14 5,759 -0.95 0.0209
2024-07-22 2024-06-30 13F PRUDENTIAL FINL COM 744320102 49,605 -4,883 -8.96 5,813 -9.12 0.0221
2024-04-23 2024-03-31 13F PRUDENTIAL FINL COM 744320102 54,488 -4,127 -7.04 6,397 5.23 0.0250
2024-01-19 2023-12-31 13F PRUDENTIAL FINL COM 744320102 58,615 -8,002 -12.01 6,079 -3.84 0.0259
2023-10-31 2023-09-30 13F PRUDENTIAL FINL COM 744320102 66,617 -9,066 -11.98 6,321 -5.32 0.0293
2023-07-26 2023-06-30 13F PRUDENTIAL FINL COM 744320102 75,683 -21,168 -21.86 6,677 -16.69 0.0295
2023-04-24 2023-03-31 13F PRUDENTIAL FINL COM 744320102 96,851 -12,099 -11.11 8,013 -26.05 0.0373
2023-01-25 2022-12-31 13F PRUDENTIAL FINL COM 744320102 108,950 -21,967 -16.78 10,836 -3.51 0.0521
2022-10-25 2022-09-30 13F PRUDENTIAL FINL COM 744320102 130,917 -30,700 -19.00 11,230 -27.38 0.0587
2022-08-04 2022-06-30 13F PRUDENTIAL FINL COM 744320102 161,617 23,237 16.79 15,464 -5.43 0.0748
2022-04-19 2022-03-31 13F PRUDENTIAL FINL COM 744320102 138,380 36,084 35.27 16,352 47.67 0.0668
2022-02-01 2021-12-31 13F PRUDENTIAL FINL COM 744320102 102,296 20,577 25.18 11,073 28.80 0.0430
2021-10-15 2021-09-30 13F PRUDENTIAL FINL COM 744320102 81,719 -5,332 -6.13 8,597 -3.62 0.0373
2021-08-06 2021-06-30 13F PRUDENTIAL FINL COM 744320102 87,051 34,396 65.32 8,920 85.95 0.0391
2021-05-07 2021-03-31 13F PRUDENTIAL FINL COM 744320102 52,655 4,742 9.90 4,797 28.23 0.0223
2021-02-16 2020-12-31 13F PRUDENTIAL FINL COM 744320102 47,913 -5,842 -10.87 3,741 9.55 0.0184
2020-11-09 2020-09-30 13F PRUDENTIAL FINL COM 744320102 53,755 -13,105 -19.60 3,415 -16.13 0.0189
2020-08-05 2020-06-30 13F PRUDENTIAL FINL COM 744320102 66,860 -433 -0.64 4,072 16.04 0.0244
2020-05-05 2020-03-31 13F PRUDENTIAL FINL COM 744320102 67,293 -15,987 -19.20 3,509 -55.05 0.0250
2020-02-14 2019-12-31 13F PRUDENTIAL FINL COM 744320102 83,280 4,210 5.32 7,807 9.77 0.0435
2019-11-14 2019-09-30 13F PRUDENTIAL FINL COM 744320102 79,070 1,480 1.91 7,112 -9.25 0.0426
2019-08-07 2019-06-30 13F PRUDENTIAL FINL COM 744320102 77,590 -17,561 -18.46 7,837 -10.35 0.0479
2019-05-14 2019-03-31 13F PRUDENTIAL FINL COM 744320102 95,151 -54,603 -36.46 8,742 -28.41 0.0561
2019-02-14 2018-12-31 13F PRUDENTIAL FINL COM 744320102 149,754 -52,531 -25.97 12,212 -40.42 0.0888
2018-11-14 2018-09-30 13F PRUDENTIAL FINL COM 744320102 202,285 10,352 5.39 20,496 14.20 0.1304
2018-08-14 2018-06-30 13F PRUDENTIAL FINL COM 744320102 191,933 16,529 9.42 17,948 -1.18 0.1217
2018-05-15 2018-03-31 13F PRUDENTIAL FINL COM 744320102 175,404 45,895 35.44 18,163 21.97 0.1237
2018-02-14 2017-12-31 13F PRUDENTIAL FINL COM 744320102 129,509 -4,337 -3.24 14,891 4.64 0.1013
2017-11-14 2017-09-30 13F PRUDENTIAL FINL COM 744320102 133,846 35,272 35.78 14,231 33.50 0.1018
2017-08-11 2017-06-30 13F PRUDENTIAL FINL COM 744320102 98,574 -3,746 -3.66 10,660 -2.34 0.0785
2017-05-12 2017-03-31 13F PRUDENTIAL FINL COM 744320102 102,320 -505 -0.49 10,915 2.01 0.0825
2017-02-13 2016-12-31 13F/A-1 PRUDENTIAL FINL COM 744320102 102,825 82,748 412.15 10,700 552.84 0.0863
2017-02-09 2016-12-31 13F PRUDENTIAL FINL COM 744320102 20,077 0 1,639 0.0136
2016-11-10 2016-09-30 13F PRUDENTIAL FINL COM 744320102 20,077 -1,141 -5.38 1,639 8.26 0.0136
2016-08-11 2016-06-30 13F PRUDENTIAL FINL COM 744320102 21,218 -460 -2.12 1,514 -3.32 0.0129
2016-05-13 2016-03-31 13F PRUDENTIAL FINL COM 744320102 21,678 -1,504 -6.49 1,566 -17.01 0.0136
2016-02-16 2015-12-31 13F PRUDENTIAL FINL COM 744320102 23,182 -388 -1.65 1,887 5.07 0.0166
2015-11-13 2015-09-30 13F PRUDENTIAL FINL COM 744320102 23,570 -42 -0.18 1,796 -13.11 0.0167
2015-08-14 2015-06-30 13F PRUDENTIAL FINL COM 744320102 23,612 -2,704 -10.28 2,067 -2.18 0.0180
2015-05-14 2015-03-31 13F PRUDENTIAL FINL COM 744320102 26,316 -1,177 -4.28 2,113 -15.04 0.0183
2015-02-13 2014-12-31 13F PRUDENTIAL FINL COM 744320102 27,493 322 1.19 2,487 4.10 0.0212
2014-11-17 2014-09-30 13F PRUDENTIAL FINL COM 744320102 27,171 140 0.52 2,389 -0.46 0.0218
2014-08-14 2014-06-30 13F PRUDENTIAL FINL COM 744320102 27,031 -7,320 -21.31 2,400 -17.47 0.0217
2014-05-15 2014-03-31 13F PRUDENTIAL FINL COM 744320102 34,351 -4,961 -12.62 2,908 -19.78 0.0273
2014-02-14 2013-12-31 13F PRUDENTIAL FINL COM 744320102 39,312 2,664 7.27 3,625 26.84 0.0350
2013-11-14 2013-09-30 13F PRUDENTIAL FINL COM 744320102 36,648 1,083 3.05 2,858 10.05 0.0295
2013-08-14 2013-06-30 13F PRUDENTIAL FINL COM 744320102 35,565 35,565 2,597 0.0277
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.