Prudential Financial, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionFront Row Advisors LLC
Latest Disclosed Ownership26 shares
Latest Disclosed Value $ 2,540
Front Row Advisors LLC ownership in PRU / Prudential Financial, Inc.

On May 19, 2026 - Front Row Advisors LLC filed a 13F-HR form disclosing ownership of 26 shares of Prudential Financial, Inc. (US:PRU) valued at $2,540 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 26 shares of Prudential Financial, Inc.. This represents a change in shares of 0.00% during the quarter. The current value of the position is $2,686 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-19 2026-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0009
2026-02-12 2025-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0010
2025-11-17 2025-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0009
2025-08-18 2025-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 26 3 0.0010
2025-05-15 2025-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 0 -26 -100.00 0 -100.00
2025-02-12 2024-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0011
2024-11-14 2024-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0011
2024-08-16 2024-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0011
2024-05-14 2024-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 50.00 0.0011
2024-02-15 2023-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0012
2023-11-15 2023-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 2 0.0011
2023-08-15 2023-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 0 0.0009
2023-05-23 2023-03-31 13F/A-1 PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 0 0.0010
2023-05-15 2023-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 2 -24 0 0.0015
2023-02-15 2022-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 0 -100.00 0.0015
2022-11-16 2022-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 2 0.00 0.0010
2022-08-15 2022-06-30 13F PRUDENTIAL FINL INC COM STOCK 744320102 26 0 0.00 2 -33.33 0.0010
2022-05-11 2022-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0012
2022-03-09 2021-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0011
2021-11-03 2021-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 0.00 0.0013
2021-08-23 2021-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 26 0 0.00 3 50.00 0.0012
2021-04-28 2021-03-31 13F PRUDENTIAL FINL INC COM STOCK 744320102 26 0 0.00 2 0.00 0.0010
2021-02-25 2020-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 26 -113 -81.29 2 -81.82 0.0010
2020-11-30 2020-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 139 0 0.00 11 37.50 0.0058
2020-08-17 2020-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 139 0 0.00 8 -11.11 0.0050
2020-05-08 2020-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 139 26 23.01 9 -18.18 0.0061
2020-02-14 2019-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 113 0 0.00 11 10.00 0.0072
2019-11-08 2019-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 113 0 0.00 10 -9.09 0.0071
2019-08-27 2019-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 113 0 0.00 11 10.00 0.0080
2019-05-17 2019-03-31 13F/A-1 PRUDENTIAL FINL INC COM Stock 744320102 113 -15 -11.72 10 0.00 0.0078
2019-05-16 2019-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 128 0 10
2019-02-13 2018-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 128 0 0.00 10 -16.67 0.0087
2018-11-13 2018-09-30 13F PRUDENTIAL FINL INC COM Stock 744320102 128 0 0.00 12 0.00 0.0084
2018-07-31 2018-06-30 13F PRUDENTIAL FINL INC COM Stock 744320102 128 -8 -5.88 12 -14.29 0.0077
2018-05-21 2018-03-31 13F PRUDENTIAL FINL INC COM Stock 744320102 136 -11 -7.48 14 -17.65 0.0098
2018-01-31 2017-12-31 13F PRUDENTIAL FINL INC COM Stock 744320102 147 147 17 0.0135
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.