Peloton Interactive, Inc.
US ˙ NasdaqGS ˙ US70614W1009

SecurityPTON / Peloton Interactive, Inc.
InstitutionStifel Financial Corp
Latest Disclosed Ownership35,711 shares
Latest Disclosed Value $ 153,206
Stifel Financial Corp reports 9.43% decrease in ownership of PTON / Peloton Interactive, Inc.

On May 12, 2026 - Stifel Financial Corp filed a 13F-HR form disclosing ownership of 35,711 shares of Peloton Interactive, Inc. (US:PTON) valued at $153,200 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 39,429 shares of Peloton Interactive, Inc.. This represents a change in shares of -9.43% during the quarter. The current value of the position is $220,337 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 35,711 -3,718 -9.43 153 -36.78 0.0000
2026-02-13 2025-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 39,429 -25,898 -39.64 243 -58.77 0.0002
2025-11-12 2025-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 65,327 -1,956 -2.91 588 25.97 0.0005
2025-08-14 2025-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 67,283 3,411 5.34 467 15.63 0.0005
2025-05-14 2025-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 63,872 -3,058 -4.57 404 -30.76 0.0004
2025-02-13 2024-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 66,930 28,181 72.73 582 221.55 0.0006
2024-11-14 2024-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 38,749 -10,159 -20.77 181 9.70 0.0002
2024-08-13 2024-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 48,908 191 0.39 165 -20.67 0.0002
2024-05-14 2024-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 48,717 13,737 39.27 209 -2.35 0.0002
2024-02-12 2023-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 34,980 -8,029 -18.67 213 -1.84 0.0003
2023-11-13 2023-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 43,009 1,759 4.26 217 -31.55 0.0003
2023-08-14 2023-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 41,250 1,050 2.61 317 -30.33 0.0004
2023-05-12 2023-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 40,200 1,025 2.62 456 46.30 0.0007
2023-02-13 2022-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 39,175 -11,712 -23.02 311 -11.65 0.0005
2022-11-14 2022-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 50,887 -11,806 -18.83 352 -38.78 0.0006
2022-08-15 2022-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 62,693 8,905 16.56 575 -59.54 0.0009
2022-05-13 2022-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 53,788 -436 -0.80 1,421 -26.71 0.0019
2022-02-14 2021-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 54,224 -37,998 -41.20 1,939 -75.85 0.0026
2021-11-15 2021-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 92,222 5,308 6.11 8,028 -25.52 0.0118
2021-08-13 2021-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 86,914 -27,196 -23.83 10,779 -15.98 0.0161
2021-05-14 2021-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 114,110 -12,882 -10.14 12,829 -33.42 0.0211
2021-02-12 2020-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 126,992 -37,994 -23.03 19,268 17.68 0.0344
2020-11-16 2020-09-30 13F PELOTON INTERACTIVE CL A COM 70614W100 164,986 68,307 70.65 16,373 193.16 0.0337
2020-08-14 2020-06-30 13F PELOTON INTERACTIVE CL A COM 70614W100 96,679 52,188 117.30 5,585 365.42 0.0128
2020-05-14 2020-03-31 13F PELOTON INTERACTIVE CL A COM 70614W100 44,491 -79,419 -64.09 1,200 -66.00 0.0033
2020-02-13 2019-12-31 13F PELOTON INTERACTIVE CL A COM 70614W100 123,910 123,910 3,529 0.0074
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.