Stitch Fix, Inc.
US ˙ NasdaqGS ˙ US8608971078

SecuritySFIX / Stitch Fix, Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership1,409,078 shares
Latest Disclosed Value $ 4,664,049
UBS Group AG ownership in SFIX / Stitch Fix, Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 1,409,078 shares of Stitch Fix, Inc. (US:SFIX) valued at $4,664,048 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 653,719 shares of Stitch Fix, Inc.. This represents a change in shares of 115.55% during the quarter. The current value of the position is $4,833,138 USD.

UBS Group AG has a history of taking positions in derivatives of the underlying security (SFIX) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

SFIX / Stitch Fix, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F STITCH FIX COM CL A 860897107 1,409,078 755,359 115.55 4,664 35.90 0.0001
2026-01-29 2025-12-31 13F STITCH FIX COM CL A 860897107 653,719 -259,840 -28.44 3,432 -13.62 0.0006
2025-11-13 2025-09-30 13F STITCH FIX COM CL A 860897107 913,559 20,168 2.26 3,974 20.21 0.0006
2025-08-14 2025-06-30 13F STITCH FIX COM CL A 860897107 893,391 -885,989 -49.79 3,306 -42.84 0.0006
2025-05-13 2025-03-31 13F STITCH FIX COM CL A 860897107 1,779,380 9,430 0.53 5,783 -24.20 0.0011
2025-02-14 2024-12-31 13F STITCH FIX COM CL A 860897107 1,769,950 1,345,825 317.32 7,628 537.79 0.0014
2024-11-14 2024-09-30 13F STITCH FIX COM CL A 860897107 424,125 42,887 11.25 1,196 -24.40 0.0003
2024-08-14 2024-06-30 13F STITCH FIX COM CL A 860897107 381,238 -107,932 -22.06 1,582 22.54 0.0004
2024-05-13 2024-03-31 13F STITCH FIX COM CL A 860897107 489,170 72,293 17.34 1,291 -13.24 0.0003
2024-02-09 2023-12-31 13F STITCH FIX COM CL A 860897107 416,877 43,497 11.65 1,488 15.53 0.0004
2023-11-09 2023-09-30 13F STITCH FIX COM CL A 860897107 373,380 7,389 2.02 1,288 -8.59 0.0004
2023-08-11 2023-06-30 13F STITCH FIX COM CL A 860897107 365,991 140,325 62.18 1,409 22.20 0.0005
2023-05-12 2023-03-31 13F STITCH FIX COM CL A 860897107 225,666 -174,743 -43.64 1,153 -7.39 0.0004
2023-02-08 2022-12-31 13F STITCH FIX COM CL A 860897107 400,409 124,246 44.99 1,245 14.12 0.0005
2022-11-10 2022-09-30 13F STITCH FIX COM CL A 860897107 276,163 31,481 12.87 1,091 -9.76 0.0005
2022-08-10 2022-06-30 13F STITCH FIX COM CL A 860897107 244,682 134,887 122.85 1,209 9.31 0.0005
2022-05-16 2022-03-31 13F STITCH FIX COM CL A 860897107 109,795 63,234 135.81 1,106 25.68 0.0004
2022-02-14 2021-12-31 13F STITCH FIX COM CL A 860897107 46,561 7,388 18.86 880 -43.77 0.0003
2021-11-15 2021-09-30 13F STITCH FIX COM CL A 860897107 39,173 -59,478 -60.29 1,565 -73.69 0.0005
2021-08-13 2021-06-30 13F STITCH FIX COM CL A 860897107 98,651 47,639 93.39 5,948 135.28 0.0019
2021-05-12 2021-03-31 13F STITCH FIX COM CL A 860897107 51,012 -50,423 -49.71 2,528 -57.56 0.0008
2021-02-11 2020-12-31 13F STITCH FIX COM CL A 860897107 101,435 27,070 36.40 5,956 195.29 0.0020
2020-11-12 2020-09-30 13F STITCH FIX COM CL A 860897107 74,365 34,425 86.19 2,017 102.51 0.0008
2020-07-31 2020-06-30 13F STITCH FIX COM CL A 860897107 39,940 19,190 92.48 996 277.27 0.0004
2020-05-01 2020-03-31 13F STITCH FIX COM CL A 860897107 20,750 -42,550 -67.22 264 -83.74 0.0001
2020-02-14 2019-12-31 13F STITCH FIX COM CL A 860897107 63,300 29,183 85.54 1,624 147.18 0.0006
2019-11-14 2019-09-30 13F STITCH FIX COM CL A 860897107 34,117 19,761 137.65 657 43.14 0.0003
2019-08-14 2019-06-30 13F STITCH FIX COM CL A 860897107 14,356 4,419 44.47 459 63.93 0.0002
2019-05-14 2019-03-31 13F STITCH FIX COM CL A 860897107 9,937 -5,347 -34.98 280 7.28 0.0001
2019-02-14 2018-12-31 13F STITCH FIX COM CL A 860897107 15,284 -35,138 -69.69 261 -88.17 0.0001
2018-11-14 2018-09-30 13F STITCH FIX COM CL A 860897107 50,422 46,157 1,082.23 2,207 1,786.32 0.0009
2018-08-14 2018-06-30 13F STITCH FIX COM CL A 860897107 4,265 1,065 33.28 117 82.81 0.0001
2018-05-15 2018-03-31 13F STITCH FIX COM CL A 860897107 3,200 636 24.80 64 -3.03 0.0000
2018-02-14 2017-12-31 13F STITCH FIX COM CL A 860897107 2,564 2,564 66 0.0000
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-12 2023-03-31 13F STITCH FIX COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-08 2022-12-31 13F STITCH FIX COM CL A Call 157,700 0.00 490 -21.35 n/a n/a n/a
2022-11-10 2022-09-30 13F STITCH FIX COM CL A Call 157,700 0.00 623 -20.03 n/a n/a n/a
2022-08-10 2022-06-30 13F STITCH FIX COM CL A Call 157,700 0.00 779 -50.94 n/a n/a n/a
2022-05-16 2022-03-31 13F STITCH FIX COM CL A Call 157,700 1,588 n/a n/a n/a
2021-05-12 2021-03-31 13F STITCH FIX COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-11 2020-12-31 13F STITCH FIX COM CL A Call 125,000 7,340 n/a n/a n/a
2020-11-12 2020-09-30 13F STITCH FIX COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-07-31 2020-06-30 13F STITCH FIX COM CL A Call 69,400 1,731 n/a n/a n/a
2020-05-01 2020-03-31 13F STITCH FIX COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-02-14 2019-12-31 13F STITCH FIX COM CL A Call 9,000 -89.41 231 -85.88 n/a n/a n/a
2019-11-14 2019-09-30 13F STITCH FIX COM CL A Call 85,000 1,636 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2022-08-10 2022-06-30 13F STITCH FIX COM CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2022-05-16 2022-03-31 13F STITCH FIX COM CL A Put 10,000 101 n/a n/a n/a
2021-05-12 2021-03-31 13F STITCH FIX COM CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-11 2020-12-31 13F STITCH FIX COM CL A Put 250,000 14,680 n/a n/a n/a
2020-07-31 2020-06-30 13F STITCH FIX COM CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2020-05-01 2020-03-31 13F STITCH FIX COM CL A Put 32,200 -41.67 409 -71.12 n/a n/a n/a
2020-02-14 2019-12-31 13F STITCH FIX COM CL A Put 55,200 -67.85 1,416 -57.16 n/a n/a n/a
2019-11-14 2019-09-30 13F STITCH FIX COM CL A Put 171,700 3,305 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.