Saga Communications, Inc.
US ˙ NasdaqGM ˙ US7865983008

SecuritySGA / Saga Communications, Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership12 shares
Latest Disclosed Value $ 140
UBS Group AG reports 100.00% increase in ownership of SGA / Saga Communications, Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 12 shares of Saga Communications, Inc. (US:SGA) valued at $140 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 6 shares of Saga Communications, Inc.. The current value of the position is $110 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 12 6 100.00 0 0.0000
2026-01-29 2025-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 6 -6,407 -99.91 0 -100.00 0.0000
2025-11-13 2025-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 6,413 -3,363 -34.40 80 -37.80 0.0000
2025-08-14 2025-06-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 9,776 -893 -8.37 127 -4.51 0.0000
2025-05-13 2025-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 10,669 -8,349 -43.90 133 -36.36 0.0000
2025-02-14 2024-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 19,018 19,018 210 0.0000
2024-11-14 2024-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 0 -583 -100.00 0 -100.00
2024-08-14 2024-06-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 583 64 12.33 9 -18.18 0.0000
2024-05-13 2024-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 519 -427 -45.14 12 -47.62 0.0000
2024-02-09 2023-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 946 946 21 0.0000
2023-02-08 2022-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 0 -864 -100.00 0 -100.00
2022-11-10 2022-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 864 864 23 0.0000
2022-08-10 2022-06-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 0 -700 -100.00 0 -100.00
2022-05-16 2022-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 700 310 79.49 16 77.78 0.0000
2022-02-14 2021-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 390 390 9 0.0000
2021-11-15 2021-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 0 -215 -100.00 0 -100.00
2021-08-13 2021-06-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 215 -418 -66.03 5 -64.29 0.0000
2021-05-12 2021-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 633 87 15.93 14 7.69 0.0000
2021-02-11 2020-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 546 546 13 0.0000
2020-11-12 2020-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 0 -1,164 -100.00 0 -100.00
2020-07-31 2020-06-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 1,164 -1,240 -51.58 30 -54.55 0.0000
2020-05-01 2020-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 2,404 -2,635 -52.29 66 -56.86 0.0000
2020-02-14 2019-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 5,039 2,133 73.40 153 77.91 0.0001
2019-11-14 2019-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 2,906 1,238 74.22 86 65.38 0.0000
2019-08-14 2019-06-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 1,668 1,668 52 0.0000
2019-05-14 2019-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 0 -2,286 -100.00 0 -100.00
2019-02-14 2018-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 2,286 685 42.79 76 31.03 0.0000
2018-11-14 2018-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 1,601 185 13.06 58 5.45 0.0000
2018-08-14 2018-06-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 1,416 1,140 413.04 55 450.00 0.0000
2018-05-15 2018-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 276 -857 -75.64 10 -78.26 0.0000
2018-02-14 2017-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 1,133 1,040 1,118.28 46 1,050.00 0.0000
2017-11-14 2017-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 93 93 4 0.0000
2017-11-14 2017-06-30 13F/A-1 SAGA COMMUNICATIONS CL A NEW 786598300 0 -116 -100.00 0 -100.00
2017-11-14 2017-03-31 13F/A-1 SAGA COMMUNICATIONS CL A NEW 786598300 116 -626 -84.37 6 -83.78 0.0000
2017-05-12 2017-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 116 -626 6
2017-02-14 2016-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 742 742 0.00 37 0.0000
2016-05-12 2016-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 0 -1,926 -100.00 0 -100.00
2016-02-16 2015-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 1,926 1,695 733.77 74 825.00 0.0000
2015-11-13 2015-09-30 13F SAGA COMMUNICATIONS CL A NEW 786598300 231 231 0.00 8 0.0000
2015-05-14 2015-03-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 0 -881 -100.00 0 -100.00
2015-02-17 2014-12-31 13F SAGA COMMUNICATIONS CL A NEW 786598300 881 881 38 0.0000
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.