The Simply Good Foods Company
US ˙ NasdaqCM ˙ US82900L1026

SecuritySMPL / The Simply Good Foods Company
InstitutionUBS Group AG
Latest Disclosed Ownership810,896 shares
Latest Disclosed Value $ 11,636,357
UBS Group AG ownership in SMPL / The Simply Good Foods Company

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 810,896 shares of The Simply Good Foods Company (US:SMPL) valued at $11,636,358 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 117,212 shares of The Simply Good Foods Company. This represents a change in shares of 591.82% during the quarter. The current value of the position is $9,252,323 USD.

UBS Group AG has a history of taking positions in derivatives of the underlying security (SMPL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

SMPL / The Simply Good Foods Company Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F SIMPLY GOOD FOODS COM 82900L102 810,896 693,684 591.82 11,636 394.52 0.0003
2026-01-29 2025-12-31 13F SIMPLY GOOD FOODS COM 82900L102 117,212 -359,105 -75.39 2,354 -80.10 0.0001
2025-11-13 2025-09-30 13F SIMPLY GOOD FOODS COM 82900L102 476,317 144,495 43.55 11,822 12.78 0.0019
2025-08-14 2025-06-30 13F SIMPLY GOOD FOODS COM 82900L102 331,822 182,087 121.61 10,482 102.98 0.0018
2025-05-13 2025-03-31 13F SIMPLY GOOD FOODS COM 82900L102 149,735 -189,147 -55.82 5,164 -60.91 0.0009
2025-02-14 2024-12-31 13F SIMPLY GOOD FOODS COM 82900L102 338,882 262,404 343.11 13,210 396.77 0.0024
2024-11-14 2024-09-30 13F SIMPLY GOOD FOODS COM 82900L102 76,478 11,119 17.01 2,659 12.62 0.0006
2024-08-14 2024-06-30 13F SIMPLY GOOD FOODS COM 82900L102 65,359 -45,896 -41.25 2,361 -37.64 0.0006
2024-05-13 2024-03-31 13F SIMPLY GOOD FOODS COM 82900L102 111,255 53,565 92.85 3,786 65.76 0.0009
2024-02-09 2023-12-31 13F SIMPLY GOOD FOODS COM 82900L102 57,690 23,477 68.62 2,285 93.40 0.0007
2023-11-09 2023-09-30 13F SIMPLY GOOD FOODS COM 82900L102 34,213 -322,082 -90.40 1,181 -90.94 0.0004
2023-08-11 2023-06-30 13F SIMPLY GOOD FOODS COM 82900L102 356,295 301,380 548.81 13,037 497.16 0.0044
2023-05-12 2023-03-31 13F SIMPLY GOOD FOODS COM 82900L102 54,915 4,410 8.73 2,184 13.70 0.0008
2023-02-08 2022-12-31 13F SIMPLY GOOD FOODS COM 82900L102 50,505 23,209 85.03 1,921 119.93 0.0007
2022-11-10 2022-09-30 13F SIMPLY GOOD FOODS COM 82900L102 27,296 -15,226 -35.81 873 -45.64 0.0004
2022-08-10 2022-06-30 13F SIMPLY GOOD FOODS COM 82900L102 42,522 -708 -1.64 1,606 -2.13 0.0007
2022-05-16 2022-03-31 13F SIMPLY GOOD FOODS COM 82900L102 43,230 -13,555 -23.87 1,641 -30.47 0.0005
2022-02-14 2021-12-31 13F SIMPLY GOOD FOODS COM 82900L102 56,785 39,703 232.43 2,360 300.68 0.0007
2021-11-15 2021-09-30 13F SIMPLY GOOD FOODS COM 82900L102 17,082 -17,962 -51.26 589 -53.95 0.0002
2021-08-13 2021-06-30 13F SIMPLY GOOD FOODS COM 82900L102 35,044 -31,863 -47.62 1,279 -37.18 0.0004
2021-05-12 2021-03-31 13F SIMPLY GOOD FOODS COM 82900L102 66,907 -6,263 -8.56 2,036 -11.29 0.0007
2021-02-11 2020-12-31 13F SIMPLY GOOD FOODS COM 82900L102 73,170 55,953 324.99 2,295 503.95 0.0008
2020-11-12 2020-09-30 13F SIMPLY GOOD FOODS COM 82900L102 17,217 -137,897 -88.90 380 -86.81 0.0001
2020-07-31 2020-06-30 13F SIMPLY GOOD FOODS COM 82900L102 155,114 -75,075 -32.61 2,882 -34.99 0.0012
2020-05-01 2020-03-31 13F SIMPLY GOOD FOODS COM 82900L102 230,189 118,316 105.76 4,433 38.83 0.0021
2020-02-14 2019-12-31 13F SIMPLY GOOD FOODS COM 82900L102 111,873 16,411 17.19 3,193 15.35 0.0011
2019-11-14 2019-09-30 13F SIMPLY GOOD FOODS COM 82900L102 95,462 74,628 358.20 2,768 452.50 0.0011
2019-08-14 2019-06-30 13F SIMPLY GOOD FOODS COM 82900L102 20,834 11,756 129.50 501 167.91 0.0002
2019-05-14 2019-03-31 13F SIMPLY GOOD FOODS COM 82900L102 9,078 -84,868 -90.34 187 -89.47 0.0001
2019-02-14 2018-12-31 13F SIMPLY GOOD FOODS COM 82900L102 93,946 -1,327 -1.39 1,776 -4.16 0.0008
2018-11-14 2018-09-30 13F SIMPLY GOOD FOODS COM 82900L102 95,273 88,196 1,246.23 1,853 1,716.67 0.0007
2018-08-14 2018-06-30 13F SIMPLY GOOD FOODS COM 82900L102 7,077 4,956 233.66 102 251.72 0.0000
2018-05-15 2018-03-31 13F SIMPLY GOOD FOODS COM 82900L102 2,121 2,121 0.00 29 0.0000
2018-02-14 2017-12-31 13F SIMPLY GOOD FOODS COM 82900L102 0 -1,652 -100.00 0 -100.00
2017-11-14 2017-09-30 13F SIMPLY GOOD FOODS COM 82900L102 1,652 1,652 19 0.0000
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-02-14 2024-12-31 13F SIMPLY GOOD FOODS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-14 2024-09-30 13F SIMPLY GOOD FOODS COM Call 26,700 -85.03 928 -85.60 n/a n/a n/a
2024-08-14 2024-06-30 13F SIMPLY GOOD FOODS COM Call 178,400 160.44 6,446 176.49 n/a n/a n/a
2024-05-13 2024-03-31 13F SIMPLY GOOD FOODS COM Call 68,500 2,331 n/a n/a n/a
2023-08-11 2023-06-30 13F SIMPLY GOOD FOODS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-05-12 2023-03-31 13F SIMPLY GOOD FOODS COM Call 22,900 911 n/a n/a n/a
2022-02-14 2021-12-31 13F SIMPLY GOOD FOODS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-11-15 2021-09-30 13F SIMPLY GOOD FOODS COM Call 44,800 1,545 n/a n/a n/a
2020-05-01 2020-03-31 13F SIMPLY GOOD FOODS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-02-14 2019-12-31 13F SIMPLY GOOD FOODS COM Call 15,000 428 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-02-14 2024-12-31 13F SIMPLY GOOD FOODS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-14 2024-09-30 13F SIMPLY GOOD FOODS COM Put 12,000 -74.68 417 -75.64 n/a n/a n/a
2024-08-14 2024-06-30 13F SIMPLY GOOD FOODS COM Put 47,400 -60.73 1,713 -58.32 n/a n/a n/a
2024-05-13 2024-03-31 13F SIMPLY GOOD FOODS COM Put 120,700 4,107 n/a n/a n/a
2023-08-11 2023-06-30 13F SIMPLY GOOD FOODS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-05-12 2023-03-31 13F SIMPLY GOOD FOODS COM Put 50,000 1,988 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.