T. Rowe Price Group, Inc.
US ˙ NasdaqGS ˙ US74144T1088

SecurityTROW / T. Rowe Price Group, Inc.
InstitutionCreative Planning
Latest Disclosed Ownership97,884 shares
Latest Disclosed Value $ 8,823,267
Creative Planning ownership in TROW / T. Rowe Price Group, Inc.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 97,884 shares of T. Rowe Price Group, Inc. (US:TROW) valued at $8,823,264 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 23,867 shares of T. Rowe Price Group, Inc.. This represents a change in shares of 310.12% during the quarter. The current value of the position is $10,180,915 USD.

Creative Planning has a history of taking positions in derivatives of the underlying security (TROW) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

TROW / T. Rowe Price Group, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F PRICE T ROWE GROUP COM 74144T108 97,884 74,017 310.12 8,823 261.15 0.0059
2026-02-17 2025-12-31 13F PRICE T ROWE GROUP COM 74144T108 23,867 1,074 4.71 2,444 4.45 0.0017
2025-11-14 2025-09-30 13F PRICE T ROWE GROUP COM 74144T108 22,793 -374 -1.61 2,339 4.65 0.0018
2025-08-08 2025-06-30 13F PRICE T ROWE GROUP COM 74144T108 23,167 155 0.67 2,236 5.72 0.0019
2025-05-15 2025-03-31 13F PRICE T ROWE GROUP COM 74144T108 23,012 -12,667 -35.50 2,114 -47.60 0.0020
2025-02-14 2024-12-31 13F PRICE T ROWE GROUP COM 74144T108 35,679 -19,645 -35.51 4,035 -33.06 0.0039
2024-10-11 2024-09-30 13F PRICE T ROWE GROUP COM 74144T108 55,324 177 0.32 6,026 -5.24 0.0060
2024-08-15 2024-06-30 13F PRICE T ROWE GROUP COM 74144T108 55,147 2,827 5.40 6,359 -0.30 0.0068
2024-05-13 2024-03-31 13F PRICE T ROWE GROUP COM 74144T108 52,320 3,289 6.71 6,379 20.80 0.0071
2024-02-14 2023-12-31 13F PRICE T ROWE GROUP COM 74144T108 49,031 -2,588 -5.01 5,280 -2.46 0.0098
2023-11-16 2023-09-30 13F PRICE T ROWE GROUP COM 74144T108 51,619 -2,165 -4.03 5,413 -10.14 0.0072
2023-07-21 2023-06-30 13F PRICE T ROWE GROUP COM 74144T108 53,784 -732 -1.34 6,025 -2.11 0.0080
2023-05-15 2023-03-31 13F PRICE T ROWE GROUP COM 74144T108 54,516 -1,322 -2.37 6,155 1.07 0.0089
2023-02-10 2022-12-31 13F PRICE T ROWE GROUP COM 74144T108 55,838 2,299 4.29 6,090 8.31 0.0092
2022-11-03 2022-09-30 13F PRICE T ROWE GROUP COM 74144T108 53,539 2,669 5.25 5,622 -2.72 0.0097
2022-08-15 2022-06-30 13F PRICE T ROWE GROUP COM 74144T108 50,870 6,998 15.95 5,779 -12.88 0.0095
2022-05-16 2022-03-31 13F PRICE T ROWE GROUP COM 74144T108 43,872 22,226 102.68 6,633 55.85 0.0103
2022-02-11 2021-12-31 13F PRICE T ROWE GROUP COM 74144T108 21,646 -6,455 -22.97 4,256 -23.00 0.0068
2021-11-10 2021-09-30 13F PRICE T ROWE GROUP COM 74144T108 28,101 -559 -1.95 5,527 -2.57 0.0098
2021-08-04 2021-06-30 13F PRICE T ROWE GROUP COM 74144T108 28,660 -140 -0.49 5,673 14.79 0.0101
2021-04-30 2021-03-31 13F CreativePlanning COM 74144T108 28,800 2,721 10.43 4,942 25.18 0.0100
2021-01-29 2020-12-31 13F PRICE T ROWE GROUP COM 74144T108 26,079 18,978 267.26 3,948 333.85 0.0087
2020-11-05 2020-09-30 13F PRICE T ROWE GROUP COM 74144T108 7,101 -448 -5.93 910 -2.36 0.0024
2020-07-23 2020-06-30 13F PRICE T ROWE GROUP COM 74144T108 7,549 898 13.50 932 43.61 0.0027
2020-05-05 2020-03-31 13F PRICE T ROWE GROUP COM 74144T108 6,651 -1,666 -20.03 649 -35.93 0.0023
2020-01-30 2019-12-31 13F PRICE T ROWE GROUP COM 74144T108 8,317 385 4.85 1,013 11.81 0.0030
2019-11-01 2019-09-30 13F PRICE T ROWE GROUP COM 74144T108 7,932 237 3.08 906 7.35 0.0030
2019-07-26 2019-06-30 13F PRICE T ROWE GROUP COM 74144T108 7,695 -1,485 -16.18 844 -8.16 0.0028
2019-04-24 2019-03-31 13F PRICE T ROWE GROUP COM 74144T108 9,180 -856 -8.53 919 -0.86 0.0033
2019-02-12 2018-12-31 13F/A-1 PRICE T ROWE GROUP COM 74144T108 10,036 -1,067 -9.61 927 -23.51 0.0038
2019-02-01 2018-12-31 13F PRICE T ROWE GROUP COM 74144T108 10,036 -1,067 927
2018-10-25 2018-09-30 13F PRICE T ROWE GROUP COM 74144T108 11,103 356 3.31 1,212 -2.88 0.0045
2018-07-20 2018-06-30 13F PRICE T ROWE GROUP COM 74144T108 10,747 3,607 50.52 1,248 61.87 0.0049
2018-04-18 2018-03-31 13F PRICE T ROWE GROUP COM 74144T108 7,140 2,036 39.89 771 43.84 0.0031
2018-01-17 2017-12-31 13F PRICE T ROWE GROUP COM 74144T108 5,104 -1,130 -18.13 536 -5.13 0.0023
2017-10-17 2017-09-30 13F PRICE T ROWE GROUP COM 74144T108 6,234 2,533 68.44 565 105.45 0.0026
2017-07-12 2017-06-30 13F PRICE T ROWE GROUP COM 74144T108 3,701 -542 -12.77 275 -4.84 0.0014
2017-04-07 2017-03-31 13F PRICE T ROWE GROUP COM 74144T108 4,243 378 9.78 289 -0.69 0.0016
2017-01-09 2016-12-31 13F PRICE T ROWE GROUP COM 74144T108 3,865 423 12.29 291 27.07 0.0018
2016-10-12 2016-09-30 13F PRICE T ROWE GROUP COM 74144T108 3,442 -920 -21.09 229 -27.99 0.0015
2016-07-12 2016-06-30 13F PRICE T ROWE GROUP COM 74144T108 4,362 236 5.72 318 4.95 0.0023
2016-04-08 2016-03-31 13F PRICE T ROWE GROUP COM 74144T108 4,126 -299 -6.76 303 -4.11 0.0024
2016-01-11 2015-12-31 13F PRICE T ROWE GROUP COM 74144T108 4,425 -3,201 -41.97 316 -40.38 0.0026
2015-10-09 2015-09-30 13F PRICE T ROWE GROUP COM 74144T108 7,626 7,626 0.00 530 0.0047
2015-07-09 2015-06-30 13F PRICE T ROWE GROUP COM 74144T108 0 -7,494 -100.00 0 -100.00
2015-04-13 2015-03-31 13F PRICE T ROWE GROUP COM 74144T108 7,494 7,494 0.00 607 0.0057
2015-01-29 2014-12-31 13F PRICE T ROWE GROUP COM 74144T108 0 -3,611 -100.00 0 -100.00
2014-10-10 2014-09-30 13F PRICE T ROWE GROUP COM 74144T108 3,611 1,130 45.55 283 35.41 0.0033
2014-08-20 2014-06-30 13F PRICE T ROWE GROUP COM 74144T108 2,481 96 4.03 209 6.63 0.0027
2014-04-11 2014-03-31 13F PRICE T ROWE GROUP COM 74144T108 2,385 0 0.00 196 -2.00 0.0029
2014-01-06 2013-12-31 13F PRICE T ROWE GROUP COM 74144T108 2,385 202 9.25 200 27.39 0.0034
2013-10-10 2013-09-30 13F PRICE T ROWE GROUP COM 74144T108 2,183 493 29.17 157 26.61 0.0031
2013-07-09 2013-06-30 13F PRICE T ROWE GROUP COM 74144T108 1,690 1,690 124 0.0029
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-15 2023-03-31 13F PRICE T ROWE GROUP COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-10 2022-12-31 13F PRICE T ROWE GROUP COM Put 500 4 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.