The Trade Desk, Inc.
US ˙ NasdaqGM ˙ US88339J1051

SecurityTTD / The Trade Desk, Inc.
InstitutionFmr Llc
Latest Disclosed Ownership922,057 shares
Ownership 2.31%
Fmr Llc ownership in TTD / The Trade Desk, Inc.

2020-02-07 - Fmr Llc has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 922,057 shares of The Trade Desk, Inc. (US:TTD). This represents 2.314 percent ownership of the company. In their previous filing dated 2019-02-13 , Fmr Llc had reported owning 2,026,767 shares, indicating a decrease of -54.51 percent.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date		Effective
Date		Form Prev
Shares		 Latest
Shares		 ΔShares
(Percent)		 Ownership
(Percent)		 ΔOwnership
(Percent)
2020-02-07 2020-02-07 13G/A 2,026,767 922,057 -54.51 2.31 -58.60
2019-02-13 2019-02-13 13G 1,345,080 2,026,767 50.68 5.59 22.78
2018-01-10 2018-01-10 13G/A 1,553,000 1,345,080 -13.39 4.55 -55.81
2017-03-10 2017-03-10 13G 76,400 1,553,000 1,932.72 10.30 624.10
2016-12-12 2016-12-12 13G/A 688,400 76,400 -88.90 1.42 -90.35
2016-10-11 2016-10-11 13G 688,400 14.75

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F THE TRADE DESK COM CL A 88339J105 2,679,216 1,556,139 138.56 60,791 42.60 0.0032
2026-02-17 2025-12-31 13F THE TRADE DESK COM CL A 88339J105 1,123,077 -1,217,070 -52.01 42,632 -62.83 0.0022
2025-11-13 2025-09-30 13F THE TRADE DESK COM CL A 88339J105 2,340,147 178,865 8.28 114,691 -26.29 0.0060
2025-08-14 2025-06-30 13F THE TRADE DESK COM CL A 88339J105 2,161,282 32,918 1.55 155,591 33.59 0.0088
2025-05-12 2025-03-31 13F THE TRADE DESK COM CL A 88339J105 2,128,364 -1,659,921 -43.82 116,464 -73.84 0.0074
2025-02-13 2024-12-31 13F THE TRADE DESK COM CL A 88339J105 3,788,285 1,172,082 44.80 445,237 55.21 0.0266
2024-11-13 2024-09-30 13F THE TRADE DESK COM CL A 88339J105 2,616,203 32,999 1.28 286,867 13.70 0.0175
2024-08-13 2024-06-30 13F THE TRADE DESK COM CL A 88339J105 2,583,204 95,344 3.83 252,301 16.01 0.0161
2024-05-13 2024-03-31 13F THE TRADE DESK COM CL A 88339J105 2,487,860 470,863 23.34 217,489 49.84 0.0146
2024-02-13 2023-12-31 13F THE TRADE DESK COM CL A 88339J105 2,016,997 -11,627 -0.57 145,143 -8.45 0.0111
2023-11-13 2023-09-30 13F THE TRADE DESK COM CL A 88339J105 2,028,624 -844,573 -29.39 158,537 -28.54 0.0137
2023-08-11 2023-06-30 13F THE TRADE DESK COM CL A 88339J105 2,873,197 -172,892 -5.68 221,868 19.58 0.0186
2023-08-11 2023-03-31 13F/A-1 THE TRADE DESK COM CL A 88339J105 3,046,089 -52,235 -1.69 185,537 33.58 0.0170
2023-05-11 2023-03-31 13F THE TRADE DESK COM CL A 88339J105 3,046,089 -52,235 185,537 0.0034
2023-02-13 2022-12-31 13F THE TRADE DESK COM CL A 88339J105 3,098,324 246,826 8.66 138,898 -18.48 0.0138
2022-11-10 2022-09-30 13F THE TRADE DESK COM CL A 88339J105 2,851,498 -239,023 -7.73 170,377 31.60 0.0178
2022-08-12 2022-06-30 13F THE TRADE DESK COM CL A 88339J105 3,090,521 73,067 2.42 129,462 -38.04 0.0129
2022-05-13 2022-03-31 13F THE TRADE DESK COM CL A 88339J105 3,017,454 -2,410,289 -44.41 208,959 -57.99 0.0167
2022-02-14 2021-12-31 13F THE TRADE DESK COM CL A 88339J105 5,427,743 1,062,480 24.34 497,398 62.08 0.0367
2022-02-14 2021-09-30 13F/A-1 THE TRADE DESK COM CL A 88339J105 4,365,263 -222,737 -4.85 306,878 -13.54 0.0243
2021-11-15 2021-09-30 13F THE TRADE DESK COM CL A 88339J105 4,365,263 -222,737 306,878 0.0047
2021-08-13 2021-06-30 13F THE TRADE DESK COM CL A 88339J105 4,588,000 4,151,150 950.25 354,928 24.68 0.0278
2021-05-14 2021-03-31 13F THE TRADE DESK COM CL A 88339J105 436,850 -9,186 -2.06 284,678 -20.32 0.0243
2021-02-08 2020-12-31 13F THE TRADE DESK COM CL A 88339J105 446,036 -277,513 -38.35 357,275 -4.82 0.0318
2020-11-13 2020-09-30 13F THE TRADE DESK COM CL A 88339J105 723,549 -330,767 -31.37 375,363 -12.42 0.0379
2020-08-24 2020-06-30 13F/A-1 THE TRADE DESK COM CL A 88339J105 1,054,316 -100,307 -8.69 428,578 92.32 0.0471
2020-08-13 2020-06-30 13F THE TRADE DESK COM CL A 88339J105 1,054,316 -100,307 428,578 10,528.9073
2020-05-14 2020-03-31 13F THE TRADE DESK COM CL A 88339J105 1,154,623 232,565 25.22 222,843 -6.97 0.0309
2020-02-07 2019-12-31 13F THE TRADE DESK COM CL A 88339J105 922,058 -255,696 -21.71 239,533 8.44 0.0264
2019-11-13 2019-09-30 13F THE TRADE DESK COM CL A 88339J105 1,177,754 -64,502 -5.19 220,887 -21.94 0.0265
2019-08-13 2019-06-30 13F THE TRADE DESK COM CL A 88339J105 1,242,256 -352,200 -22.09 282,961 -10.35 0.0330
2019-05-13 2019-03-31 13F THE TRADE DESK COM CL A 88339J105 1,594,456 -432,311 -21.33 315,622 34.18 0.0378
2019-02-13 2018-12-31 13F THE TRADE DESK COM CL A 88339J105 2,026,767 460,727 29.42 235,226 -0.47 0.0322
2018-11-09 2018-09-30 13F THE TRADE DESK COM CL A 88339J105 1,566,040 -149,401 -8.71 236,332 46.87 0.0266
2018-08-10 2018-06-30 13F THE TRADE DESK COM CL A 88339J105 1,715,441 883,811 106.27 160,908 289.94 0.0190
2018-05-14 2018-03-31 13F THE TRADE DESK COM CL A 88339J105 831,630 -513,450 -38.17 41,265 -32.91 0.0049
2018-02-12 2017-12-31 13F THE TRADE DESK COM CL A 88339J105 1,345,080 -363,468 -21.27 61,511 -41.47 0.0072
2017-11-13 2017-09-30 13F THE TRADE DESK COM CL A 88339J105 1,708,548 132,756 8.42 105,093 33.09 0.0127
2017-08-29 2017-06-30 13F/A-1 THE TRADE DESK COM CL A 88339J105 1,575,792 178,092 12.74 78,963 51.67 0.0098
2017-08-11 2017-06-30 13F THE TRADE DESK COM CL A 88339J105 1,575,792 178,092 78,963
2017-05-11 2017-03-31 13F THE TRADE DESK COM CL A 88339J105 1,397,700 1,345,900 2,598.26 52,064 3,533.22 0.0066
2017-02-10 2016-12-31 13F THE TRADE DESK COM CL A 88339J105 51,800 -635,400 -92.46 1,433 -92.86 0.0002
2016-11-14 2016-09-30 13F THE TRADE DESK COM CL A 88339J105 687,200 687,200 20,073 0.0027
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.