Ulta Beauty, Inc.
US ˙ NasdaqGS ˙ US90384S3031

SecurityULTA / Ulta Beauty, Inc.
InstitutionCwm, Llc
Latest Disclosed Ownership22,770 shares
Latest Disclosed Value $ 11,901,960
Cwm, Llc reports 23.28% increase in ownership of ULTA / Ulta Beauty, Inc.

On May 14, 2026 - Cwm, Llc filed a 13F-HR form disclosing ownership of 22,770 shares of Ulta Beauty, Inc. (US:ULTA) valued at $11,902,107 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 18,470 shares of Ulta Beauty, Inc.. This represents a change in shares of 23.28% during the quarter. The current value of the position is $10,729,452 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F ULTA BEAUTY COM 90384S303 22,770 4,300 23.28 11,902 108,090.91 0.0313
2026-01-26 2025-12-31 13F ULTA BEAUTY COM 90384S303 18,470 -1,215 -6.17 11 10.00 0.0303
2025-10-15 2025-09-30 13F ULTA BEAUTY COM 90384S303 19,685 -441 -2.19 11 11.11 0.0324
2025-07-25 2025-06-30 13F ULTA BEAUTY COM 90384S303 20,126 6,993 53.25 9 125.00 0.0332
2025-05-01 2025-03-31 13F ULTA BEAUTY COM 90384S303 13,133 4,542 52.87 5 33.33 0.0192
2025-02-04 2024-12-31 13F ULTA BEAUTY COM 90384S303 8,591 7,140 492.07 4 0.0155
2024-10-08 2024-09-30 13F ULTA BEAUTY COM 90384S303 1,451 -1,265 -46.58 1 -100.00 0.0024
2024-07-10 2024-06-30 13F ULTA BEAUTY COM 90384S303 2,716 -54 -1.95 1 0.00 0.0049
2024-04-05 2024-03-31 13F ULTA BEAUTY COM 90384S303 2,770 913 49.17 1 0.0070
2024-02-01 2023-12-31 13F ULTA BEAUTY COM 90384S303 1,857 143 8.34 1 0.0049
2023-10-11 2023-09-30 13F ULTA BEAUTY COM 90384S303 1,714 714 71.40 1 0.0042
2023-08-03 2023-06-30 13F ULTA BEAUTY COM 90384S303 1,000 -63 -5.93 0 0.0029
2023-05-01 2023-03-31 13F ULTA BEAUTY COM 90384S303 1,063 53 5.25 1 0.0039
2023-02-01 2022-12-31 13F ULTA BEAUTY COM 90384S303 1,010 -99 -8.93 0 -100.00 0.0035
2022-10-27 2022-09-30 13F ULTA BEAUTY COM 90384S303 1,109 43 4.03 445 8.27 0.0035
2022-07-28 2022-06-30 13F ULTA BEAUTY COM 90384S303 1,066 200 23.09 411 19.13 0.0032
2022-04-21 2022-03-31 13F ULTA BEAUTY COM 90384S303 866 10 1.17 345 -2.27 0.0024
2022-01-31 2021-12-31 13F ULTA BEAUTY COM 90384S303 856 733 595.93 353 720.93 0.0025
2021-09-15 2021-06-30 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2021-07-29 2021-06-30 13F ULTA BEAUTY COM 90384S303 123 0 43 0.0003
2021-09-15 2021-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2021-04-27 2021-03-31 13F ULTA BEAUTY COM 90384S303 106 -17 33 0.0003
2021-09-15 2020-12-31 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2021-01-27 2020-12-31 13F ULTA BEAUTY COM 90384S303 77 -46 22 0.0002
2021-09-15 2020-09-30 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2020-10-19 2020-09-30 13F ULTA BEAUTY COM 90384S303 235 112 53 0.0006
2021-09-15 2020-06-30 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2020-07-22 2020-06-30 13F ULTA BEAUTY COM 90384S303 128 5 26 0.0003
2021-09-15 2020-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2020-04-28 2020-03-31 13F ULTA BEAUTY COM 90384S303 151 28 27 0.0004
2021-09-14 2019-12-31 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2020-01-27 2019-12-31 13F ULTA BEAUTY COM 90384S303 95 -28 24 0.0003
2021-09-14 2019-09-30 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2019-10-22 2019-09-30 13F ULTA BEAUTY COM 90384S303 65 -58 16 0.0002
2021-09-14 2019-06-30 13F/A-1 ULTA BEAUTY COM 90384S303 123 0 0.00 43 0.00 0.0003
2019-07-31 2019-06-30 13F ULTA BEAUTY COM 90384S303 65 -58 23 0.0004
2021-09-02 2019-03-31 13F/A-1 ULTA BEAUTY COM 90384S303 123 11 9.82 43 59.26 0.0003
2019-04-22 2019-03-31 13F ULTA BEAUTY COM 90384S303 86 -26 30 0.0006
2019-01-25 2018-12-31 13F ULTA BEAUTY COM 90384S303 112 22 24.44 27 8.00 0.0007
2018-10-29 2018-09-30 13F ULTA BEAUTY COM 90384S303 90 51 130.77 25 177.78 0.0006
2018-07-31 2018-06-30 13F ULTA BEAUTY COM 90384S303 39 0 0.00 9 12.50 0.0003
2018-04-26 2018-03-31 13F ULTA BEAUTY COM 90384S303 39 -8 -17.02 8 -27.27 0.0003
2018-01-16 2017-12-31 13F ULTA BEAUTY COM 90384S303 47 -143 -75.26 11 -74.42 0.0005
2017-10-16 2017-09-30 13F ULTA BEAUTY COM 90384S303 190 51 36.69 43 7.50 0.0020
2017-07-17 2017-06-30 13F ULTA BEAUTY COM 90384S303 139 0 0.00 40 0.00 0.0020
2017-04-17 2017-03-31 13F ULTA BEAUTY COM 90384S303 139 39 39.00 40 60.00 0.0023
2017-01-19 2016-12-31 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 100 0 0.00 25 4.17 0.0015
2016-10-17 2016-09-30 13F ULTA SALON COSMETCS & FRAG I COM 90384S303 100 100 24 0.0017
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.