Vera Bradley, Inc.
US ˙ NasdaqGS ˙ US92335C1062

SecurityVRA / Vera Bradley, Inc.
InstitutionFmr Llc
Latest Disclosed Ownership840,000 shares
Ownership 2.32%
Fmr Llc ownership in VRA / Vera Bradley, Inc.

2017-02-14 - Fmr Llc has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 840,000 shares of Vera Bradley, Inc. (US:VRA). This represents 2.319 percent ownership of the company. In their previous filing dated 2016-03-10 , Fmr Llc had reported owning 2,418,700 shares, indicating a decrease of -65.27 percent.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date
Effective
Date
Form Prev
Shares
Latest
Shares
ΔShares
(Percent)
Ownership
(Percent)
ΔOwnership
(Percent)
2017-02-14 2017-02-14 13G/A 2,418,700 840,000 -65.27 2.32 -63.58
2016-03-10 2016-03-10 13G/A 5,055,800 2,418,700 -52.16 6.37 -52.16
2016-02-12 2016-02-12 13G/A 5,055,800 13.31
2015-02-13 2015-02-13 13G/A 4,073,407 10.11
2014-06-10 2014-06-10 13G/A 3,945,887 9.70
2014-02-14 2014-02-14 13G/A 6,071,008 14.95
2013-08-12 2013-08-12 13G/A 5,981,278 14.73
2013-02-14 2013-02-14 13G/A 2,312,589 5.70
2012-03-12 2012-03-12 13G/A 3,076,608 7.59
2012-02-14 2012-02-14 13G/A 5,119,508 12.64

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F VERA BRADLEY COM 92335C106 1,091 0 0.00 3 50.00 0.0000
2026-02-17 2025-12-31 13F VERA BRADLEY COM 92335C106 1,091 -1,570 -59.00 3 -60.00 0.0000
2025-11-13 2025-09-30 13F VERA BRADLEY COM 92335C106 2,661 -3,890 -59.38 5 -64.29 0.0000
2025-08-14 2025-06-30 13F VERA BRADLEY COM 92335C106 6,551 614 10.34 14 7.69 0.0000
2025-05-12 2025-03-31 13F VERA BRADLEY COM 92335C106 5,937 3,301 125.23 13 30.00 0.0000
2025-02-13 2024-12-31 13F VERA BRADLEY COM 92335C106 2,636 -18,772 -87.69 10 -91.38 0.0000
2024-11-13 2024-09-30 13F VERA BRADLEY COM 92335C106 21,408 19,459 998.41 117 866.67 0.0000
2024-08-13 2024-06-30 13F VERA BRADLEY COM 92335C106 1,949 565 40.82 12 33.33 0.0000
2024-05-13 2024-03-31 13F VERA BRADLEY COM 92335C106 1,384 -2,087 -60.13 9 -65.38 0.0000
2024-02-13 2023-12-31 13F VERA BRADLEY COM 92335C106 3,471 2,504 258.95 27 333.33 0.0000
2023-11-13 2023-09-30 13F VERA BRADLEY COM 92335C106 967 563 139.36 6 200.00 0.0000
2023-08-11 2023-06-30 13F VERA BRADLEY COM 92335C106 404 -12 -2.88 3 0.00 0.0000
2023-08-11 2023-03-31 13F/A-1 VERA BRADLEY COM 92335C106 416 -58 -12.24 2 0.00 0.0000
2023-05-11 2023-03-31 13F VERA BRADLEY COM 92335C106 416 -58 2 0.0000
2023-02-13 2022-12-31 13F VERA BRADLEY COM 92335C106 474 474 2 0.0000
2022-11-10 2022-09-30 13F VERA BRADLEY COM 92335C106 0 -2,193 -100.00 0 -100.00
2022-08-12 2022-06-30 13F VERA BRADLEY COM 92335C106 2,193 -238 -9.79 10 -44.44 0.0000
2022-05-13 2022-03-31 13F VERA BRADLEY COM 92335C106 2,431 2,411 12,055.00 18 0.0000
2022-02-14 2021-12-31 13F VERA BRADLEY COM 92335C106 20 0 0.00 0 0.0000
2022-02-14 2021-09-30 13F/A-1 VERA BRADLEY COM 92335C106 20 20 0 0.0000
2021-11-15 2021-09-30 13F VERA BRADLEY COM 92335C106 20 20 0 0.0000
2020-08-24 2020-06-30 13F/A-1 VERA BRADLEY COM 92335C106 0 -3 -100.00 0 0.0000
2020-05-14 2020-03-31 13F VERA BRADLEY COM 92335C106 3 0 0.00 0 0.0000
2020-02-07 2019-12-31 13F VERA BRADLEY COM 92335C106 3 0 0.00 0 0.0000
2019-11-13 2019-09-30 13F VERA BRADLEY COM 92335C106 3 -251 -98.82 0 -100.00
2019-08-13 2019-06-30 13F VERA BRADLEY COM 92335C106 254 254 3 0.0000
2019-02-13 2018-12-31 13F VERA BRADLEY COM 92335C106 0 -502,281 -100.00 0 -100.00
2018-11-09 2018-09-30 13F VERA BRADLEY COM 92335C106 502,281 -450,000 -47.25 7,665 -42.67 0.0009
2018-08-10 2018-06-30 13F VERA BRADLEY COM 92335C106 952,281 0 0.00 13,370 32.32 0.0016
2018-05-14 2018-03-31 13F VERA BRADLEY COM 92335C106 952,281 1,095 0.12 10,104 -12.78 0.0012
2018-02-12 2017-12-31 13F VERA BRADLEY COM 92335C106 951,186 -9,637 -1.00 11,585 36.86 0.0014
2017-11-13 2017-09-30 13F VERA BRADLEY COM 92335C106 960,823 -4,228 -0.44 8,465 -10.31 0.0010
2017-08-29 2017-06-30 13F/A-1 VERA BRADLEY COM 92335C106 965,051 125,051 14.89 9,438 20.69 0.0012
2017-08-11 2017-06-30 13F VERA BRADLEY COM 92335C106 965,051 125,051 9,438
2017-05-11 2017-03-31 13F VERA BRADLEY COM 92335C106 840,000 0 0.00 7,820 -20.57 0.0010
2017-02-10 2016-12-31 13F VERA BRADLEY COM 92335C106 840,000 -10,000 -1.18 9,845 -23.55 0.0013
2016-11-14 2016-09-30 13F VERA BRADLEY COM 92335C106 850,000 -79,190 -8.52 12,878 -2.19 0.0017
2016-08-11 2016-06-30 13F VERA BRADLEY COM 92335C106 929,190 -1,003,810 -51.93 13,167 -66.51 0.0018
2016-05-16 2016-03-31 13F VERA BRADLEY COM 92335C106 1,933,000 -3,122,800 -61.77 39,317 -50.66 0.0054
2016-02-12 2015-12-31 13F VERA BRADLEY COM 92335C106 5,055,800 -516,900 -9.28 79,679 13.39 0.0107
2015-11-10 2015-09-30 13F VERA BRADLEY COM 92335C106 5,572,700 0 0.00 70,272 11.89 0.0100
2015-08-25 2015-06-30 13F/A-1 VERA BRADLEY COM 92335C106 5,572,700 1,506,908 37.06 62,804 -4.83 0.0080
2015-08-13 2015-06-30 13F VERA BRADLEY COM 92335C106 5,572,700 62,804
2015-05-14 2015-03-31 13F VERA BRADLEY COM 92335C106 4,065,792 -7,615 -0.19 65,988 -20.51 0.0084
2015-02-17 2014-12-31 13F VERA BRADLEY COM 92335C106 4,073,407 -44,150 -1.07 83,016 -2.51 0.0108
2014-11-14 2014-09-30 13F VERA BRADLEY COM 92335C106 4,117,557 68,900 1.70 85,151 -3.83 0.0115
2014-08-14 2014-06-30 13F VERA BRADLEY COM 92335C106 4,048,657 -242,460 -5.65 88,544 -23.55 0.0119
2014-05-15 2014-03-31 13F VERA BRADLEY COM 92335C106 4,291,117 -1,779,891 -29.32 115,817 -20.64 0.0161
2014-02-13 2013-12-31 13F VERA BRADLEY COM 92335C106 6,071,008 -19,803 -0.33 145,946 16.54 0.0206
2013-11-14 2013-09-30 13F VERA BRADLEY COM 92335C106 6,090,811 2,717,242 80.55 125,228 71.38 0.0192
2013-09-24 2013-06-30 13F/A-1 VERA BRADLEY COM 92335C106 3,373,569 3,373,569 73,072 0.0120
2013-08-14 2013-06-30 13F VERA BRADLEY COM 92335C106 3,373,569 73,072
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.