Vera Bradley, Inc.
US ˙ NasdaqGS ˙ US92335C1062

SecurityVRA / Vera Bradley, Inc.
InstitutionMorgan Stanley
Latest Disclosed Ownership92,292 shares
Latest Disclosed Value $ 291,643
Morgan Stanley reports 12.28% increase in ownership of VRA / Vera Bradley, Inc.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 92,292 shares of Vera Bradley, Inc. (US:VRA) valued at $291,643 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 82,195 shares of Vera Bradley, Inc.. This represents a change in shares of 12.28% during the quarter. The current value of the position is $306,409 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F VERA BRADLEY COM 92335C106 92,292 10,097 12.28 292 46.97 0.0000
2026-05-27 2025-12-31 13F/A-1 VERA BRADLEY COM 92335C106 82,195 -63,299 -43.51 199 -32.19 0.0000
2026-02-13 2025-12-31 13F VERA BRADLEY COM 92335C106 82,195 -63,299 199 0.0000
2026-05-27 2025-09-30 13F/A-1 VERA BRADLEY COM 92335C106 145,494 28,590 24.46 292 13.18 0.0000
2025-11-14 2025-09-30 13F VERA BRADLEY COM 92335C106 145,494 28,590 292 0.0000
2025-08-15 2025-06-30 13F VERA BRADLEY COM 92335C106 116,904 -47,814 -29.03 258 -30.27 0.0000
2025-05-15 2025-03-31 13F VERA BRADLEY COM 92335C106 164,718 -24,800 -13.09 371 -50.27 0.0000
2025-05-15 2024-12-31 13F/A-1 VERA BRADLEY COM 92335C106 189,518 -45,709 -19.43 745 -42.06 0.0001
2025-02-14 2024-12-31 13F VERA BRADLEY COM 92335C106 189,518 -45,709 745 0.0001
2025-05-14 2024-09-30 13F/A-2 VERA BRADLEY COM 92335C106 235,227 -4,056 -1.70 1,284 -14.23 0.0001
2025-02-14 2024-09-30 13F/A-1 VERA BRADLEY COM 92335C106 235,227 -4,056 1,284 0.0001
2024-11-14 2024-09-30 13F VERA BRADLEY COM 92335C106 235,227 -4,056 1,284 0.0000
2025-05-14 2024-06-30 13F/A-2 VERA BRADLEY COM 92335C106 239,283 -74,865 -23.83 1,498 -29.92 0.0001
2024-10-17 2024-06-30 13F/A-1 VERA BRADLEY COM 92335C106 239,283 -74,865 1,498 0.0001
2024-08-14 2024-06-30 13F VERA BRADLEY COM 92335C106 239,283 -74,865 1,498 0.0001
2024-10-17 2024-03-31 13F/A-2 VERA BRADLEY COM 92335C106 314,148 -125,313 -28.52 2,136 -36.86 0.0002
2024-08-16 2024-03-31 13F/A-1 VERA BRADLEY COM 92335C106 314,148 -125,313 2,136 0.0000
2024-05-15 2024-03-31 13F VERA BRADLEY COM 92335C106 314,148 -125,313 2,136 0.0002
2024-08-16 2023-12-31 13F/A-1 VERA BRADLEY COM 92335C106 439,461 20,427 4.87 3,384 22.17 0.0003
2024-02-13 2023-12-31 13F VERA BRADLEY COM 92335C106 439,461 20,427 3,384 0.0003
2023-11-15 2023-09-30 13F VERA BRADLEY COM 92335C106 419,034 54,264 14.88 2,770 18.84 0.0003
2023-08-14 2023-06-30 13F VERA BRADLEY COM 92335C106 364,770 94,671 35.05 2,331 44.09 0.0002
2023-05-15 2023-03-31 13F VERA BRADLEY COM 92335C106 270,099 49,460 22.42 1,618 61.86 0.0002
2023-02-14 2022-12-31 13F VERA BRADLEY COM 92335C106 220,639 10,204 4.85 999 57.82 0.0001
2022-11-14 2022-09-30 13F VERA BRADLEY COM 92335C106 210,435 -270,597 -56.25 633 -69.65 0.0001
2022-10-27 2022-06-30 13F/A-1 VERA BRADLEY COM 92335C106 481,032 149,424 45.06 2,086 -18.00 0.0003
2022-08-15 2022-06-30 13F VERA BRADLEY COM 92335C106 481,032 149,424 2,086 0.0001
2022-10-27 2022-03-31 13F/A-1 VERA BRADLEY COM 92335C106 331,608 -6,098 -1.81 2,544 -11.48 0.0003
2022-05-13 2022-03-31 13F VERA BRADLEY COM 92335C106 331,608 -6,098 2,544 0.0003
2022-02-14 2021-12-31 13F VERA BRADLEY COM 92335C106 337,706 118,746 54.23 2,874 39.51 0.0004
2021-11-15 2021-09-30 13F VERA BRADLEY COM 92335C106 218,960 -24,429 -10.04 2,060 -31.70 0.0003
2021-08-23 2021-06-30 13F/A-1 VERA BRADLEY COM 92335C106 243,389 119,189 95.97 3,016 140.70 0.0004
2021-08-16 2021-06-30 13F VERA BRADLEY COM 92335C106 243,389 119,189 3,016 0.0001
2021-05-17 2021-03-31 13F VERA BRADLEY COM 92335C106 124,200 -150,995 -54.87 1,253 -42.79 0.0002
2021-02-16 2020-12-31 13F VERA BRADLEY COM 92335C106 275,195 -103,520 -27.33 2,190 -5.36 0.0003
2020-11-13 2020-09-30 13F VERA BRADLEY COM 92335C106 378,715 231,349 156.99 2,314 253.82 0.0004
2020-08-14 2020-06-30 13F VERA BRADLEY COM 92335C106 147,366 82,463 127.06 654 145.86 0.0001
2020-05-26 2020-03-31 13F/A-1 VERA BRADLEY COM 92335C106 64,903 -44,746 -40.81 266 -79.44 0.0001
2020-05-15 2020-03-31 13F VERA BRADLEY COM 92335C106 64,903 -44,746 266 20.4343
2020-02-14 2019-12-31 13F VERA BRADLEY COM 92335C106 109,649 -35,658 -24.54 1,294 -11.85 0.0003
2019-11-14 2019-09-30 13F VERA BRADLEY COM 92335C106 145,307 44,264 43.81 1,468 21.02 0.0004
2019-08-14 2019-06-30 13F VERA BRADLEY COM 92335C106 101,043 66,255 190.45 1,213 163.12 0.0003
2019-05-15 2019-03-31 13F VERA BRADLEY COM 92335C106 34,788 -112,081 -76.31 461 -63.38 0.0001
2019-02-14 2018-12-31 13F VERA BRADLEY COM 92335C106 146,869 53,748 57.72 1,259 -11.46 0.0004
2019-04-23 2018-09-30 13F/A-2 VERA BRADLEY COM 92335C106 93,121 -65,586 -41.33 1,422 -36.18 0.0004
2018-11-20 2018-09-30 13F/A-1 VERA BRADLEY COM 92335C106 93,121 0 1,422 0.0004
2018-11-14 2018-09-30 13F VERA BRADLEY COM 92335C106 93,121 -65,586 1,422
2019-04-23 2018-06-30 13F/A-1 VERA BRADLEY COM 92335C106 158,707 12,825 8.79 2,228 43.93 0.0006
2018-08-14 2018-06-30 13F VERA BRADLEY COM 92335C106 158,707 12,825 2,228
2019-04-23 2018-03-31 13F/A-1 VERA BRADLEY COM 92335C106 145,882 -123,078 -45.76 1,548 -52.75 0.0004
2018-05-14 2018-03-31 13F VERA BRADLEY COM 92335C106 145,882 -123,078 1,548
2019-04-23 2017-12-31 13F/A-1 VERA BRADLEY COM 92335C106 268,960 97,415 56.79 3,276 116.81 0.0009
2018-02-14 2017-12-31 13F VERA BRADLEY COM 92335C106 268,960 97,415 3,276
2017-11-14 2017-09-30 13F VERA BRADLEY COM 92335C106 171,545 19,721 12.99 1,511 1.75 0.0005
2017-08-11 2017-06-30 13F VERA BRADLEY COM 92335C106 151,824 16,493 12.19 1,485 17.95 0.0004
2017-05-22 2017-03-31 13F/A-1 VERA BRADLEY COM 92335C106 135,331 23,101 20.58 1,259 -4.26 0.0004
2017-05-12 2017-03-31 13F VERA BRADLEY COM 92335C106 135,331 1,259
2017-02-22 2016-12-31 13F/A-1 VERA BRADLEY COM 92335C106 112,230 -48,271 -30.08 1,315 -45.91 0.0004
2017-02-13 2016-12-31 13F VERA BRADLEY COM 92335C106 112,230 1,315
2016-11-10 2016-09-30 13F VERA BRADLEY COM 92335C106 160,501 -195,092 -54.86 2,431 -51.75 0.0008
2016-08-12 2016-06-30 13F VERA BRADLEY COM 92335C106 355,593 121,583 51.96 5,038 5.86 0.0018
2016-05-12 2016-03-31 13F VERA BRADLEY COM 92335C106 234,010 -319,017 -57.69 4,759 -45.39 0.0018
2016-02-09 2015-12-31 13F VERA BRADLEY COM 92335C106 553,027 -151,595 -21.51 8,715 -1.91 0.0032
2016-02-08 2015-09-30 13F/A-1 VERA BRADLEY COM 92335C106 704,622 517,666 276.89 8,885 321.69 0.0033
2015-11-09 2015-09-30 13F VERA BRADLEY COM 92335C106 704,622 8,885
2015-08-12 2015-06-30 13F VERA BRADLEY COM 92335C106 186,956 76,138 68.71 2,107 17.19 0.0007
2015-05-14 2015-03-31 13F VERA BRADLEY COM 92335C106 110,818 -50,255 -31.20 1,798 -45.22 0.0007
2015-02-13 2014-12-31 13F VERA BRADLEY COM 92335C106 161,073 136,697 560.79 3,282 549.90 0.0012
2014-12-16 2014-09-30 13F/A-1 VERA BRADLEY COM 92335C106 24,376 -55,007 -69.29 505 -76.43 0.0002
2014-11-14 2014-09-30 13F VERA BRADLEY COM 92335C106 24,376 505
2014-05-13 2014-03-31 13F VERA BRADLEY COM 92335C106 79,383 31,855 67.02 2,143 87.65 0.0009
2014-02-13 2013-12-31 13F VERA BRADLEY COM 92335C106 47,528 22,326 88.59 1,142 120.46 0.0005
2013-11-13 2013-09-30 13F VERA BRADLEY COM 92335C106 25,202 15,654 163.95 518 150.24 0.0002
2013-08-08 2013-06-30 13F VERA BRADLEY COM 92335C106 9,548 9,548 207 0.0001
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.