Zillow Group, Inc.
US ˙ NasdaqGS ˙ US98954M1018

SecurityZG / Zillow Group, Inc.
InstitutionCreative Planning
Latest Disclosed Ownership59,668 shares
Latest Disclosed Value $ 2,469,659
Creative Planning ownership in ZG / Zillow Group, Inc.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 59,668 shares of Zillow Group, Inc. (US:ZG) valued at $2,469,659 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 24,438 shares of Zillow Group, Inc.. This represents a change in shares of 144.16% during the quarter. The current value of the position is $2,123,584 USD.

Creative Planning has a history of taking positions in derivatives of the underlying security (ZG) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

ZG / Zillow Group, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F ZILLOW GROUP CL A 98954M101 59,668 35,230 144.16 2,470 48.11 0.0016
2026-02-17 2025-12-31 13F ZILLOW GROUP CL A 98954M101 24,438 12,076 97.69 1,667 81.20 0.0012
2025-11-14 2025-09-30 13F ZILLOW GROUP CL A 98954M101 12,362 4,428 55.81 920 69.43 0.0007
2025-08-08 2025-06-30 13F ZILLOW GROUP CL A 98954M101 7,934 685 9.45 543 12.19 0.0005
2025-05-15 2025-03-31 13F ZILLOW GROUP CL A 98954M101 7,249 670 10.18 485 3.86 0.0005
2025-02-14 2024-12-31 13F ZILLOW GROUP CL A 98954M101 6,579 42 0.64 466 15.35 0.0005
2024-10-11 2024-09-30 13F ZILLOW GROUP CL A 98954M101 6,537 439 7.20 405 47.45 0.0004
2024-08-15 2024-06-30 13F ZILLOW GROUP CL A 98954M101 6,098 788 14.84 275 7.87 0.0003
2024-05-13 2024-03-31 13F ZILLOW GROUP CL A 98954M101 5,310 -106 -1.96 254 -17.26 0.0003
2024-02-14 2023-12-31 13F ZILLOW GROUP CL A 98954M101 5,416 -379 -6.54 307 18.53 0.0006
2023-11-16 2023-09-30 13F ZILLOW GROUP CL A 98954M101 5,795 193 3.45 260 -5.82 0.0003
2023-07-21 2023-06-30 13F ZILLOW GROUP CL A 98954M101 5,602 -1,728 -23.57 276 -14.06 0.0004
2023-05-15 2023-03-31 13F ZILLOW GROUP CL A 98954M101 7,330 5,030 218.70 320 56.86 0.0005
2021-11-10 2021-09-30 13F ZILLOW GROUP CL A 98954M101 2,300 527 29.72 204 -5.99 0.0004
2021-08-04 2021-06-30 13F ZILLOW GROUP CL A 98954M101 1,773 -836 -32.04 217 -36.73 0.0004
2021-04-30 2021-03-31 13F CreativePlanning CL A 98954M101 2,609 -420 -13.87 343 -16.75 0.0007
2021-01-29 2020-12-31 13F ZILLOW GROUP CL A 98954M101 3,029 -19 -0.62 412 33.33 0.0009
2020-11-05 2020-09-30 13F ZILLOW GROUP CL A 98954M101 3,048 1,728 130.91 309 382.81 0.0008
2017-07-12 2017-06-30 13F ZILLOW GROUP CL A 98954M101 1,320 -45 -3.30 64 39.13 0.0003
2017-04-07 2017-03-31 13F ZILLOW GROUP CL A 98954M101 1,365 -756 -35.64 46 -40.26 0.0003
2017-01-09 2016-12-31 13F ZILLOW GROUP CL A 98954M101 2,121 162 8.27 77 14.93 0.0005
2016-10-12 2016-09-30 13F ZILLOW GROUP CL A 98954M101 1,959 -341 -14.83 67 -20.24 0.0004
2016-07-12 2016-06-30 13F ZILLOW GROUP CL A 98954M101 2,300 204 9.73 84 55.56 0.0006
2016-04-08 2016-03-31 13F ZILLOW GROUP CL A 98954M101 2,096 175 9.11 54 8.00 0.0004
2016-01-11 2015-12-31 13F ZILLOW GROUP CL A 98954M101 1,921 -450 -18.98 50 -26.47 0.0004
2015-10-09 2015-09-30 13F ZILLOW GROUP CL A 98954M101 2,371 2,371 68 0.0006
2015-07-09 2015-06-30 13F ZILLOW GROUP CL A 98954M101 0 -2,174 -100.00 0 -100.00
2015-04-13 2015-03-31 13F ZILLOW GROUP CL A 98954M101 2,174 2,174 218 0.0020
2015-01-29 2014-12-31 13F ZILLOW CL A 98954A107 0 -1,557 -100.00 0 -100.00
2014-10-10 2014-09-30 13F ZILLOW CL A 98954A107 1,557 1,300 505.84 181 389.19 0.0021
2014-08-20 2014-06-30 13F ZILLOW CL A 98954A107 257 -1,122 -81.36 37 -69.42 0.0005
2014-04-11 2014-03-31 13F ZILLOW CL A 98954A107 1,379 -73 -5.03 121 1.68 0.0018
2014-01-06 2013-12-31 13F ZILLOW CL A 98954A107 1,452 -383 -20.87 119 -23.23 0.0020
2013-10-10 2013-09-30 13F ZILLOW CL A 98954A107 1,835 1,400 321.84 155 545.83 0.0031
2013-07-09 2013-06-30 13F ZILLOW CL A 98954A107 435 435 24 0.0006
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2021-04-30 2021-03-31 13F ZILLOW GROUP CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-01-29 2020-12-31 13F ZILLOW GROUP CL A Call 400 33.33 30 130.77 n/a n/a n/a
2020-11-05 2020-09-30 13F ZILLOW GROUP CL A Call 300 13 n/a n/a n/a
2015-07-09 2015-06-30 13F ZILLOW GROUP CL A Call 0 -100.00 0 n/a n/a n/a
2015-04-13 2015-03-31 13F ZILLOW GROUP CL A Call 300 0 n/a n/a n/a
2014-10-10 2014-09-30 13F ZILLOW CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2014-08-20 2014-06-30 13F ZILLOW CL A Call 300 5 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2016-10-12 2016-09-30 13F ZILLOW GROUP CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2016-07-12 2016-06-30 13F ZILLOW GROUP CL A Put 100 0 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.