Alphabet Inc.
US ˙ NasdaqGS ˙ US02079K1079

SecurityGOOG / Alphabet Inc.
InstitutionCapital Advantage, Inc.
Latest Disclosed Ownership3,411 shares
Latest Disclosed Value $ 978,364
Capital Advantage, Inc. reports 1.42% decrease in ownership of GOOG / Alphabet Inc.

On April 10, 2026 - Capital Advantage, Inc. filed a 13F-HR form disclosing ownership of 3,411 shares of Alphabet Inc. (US:GOOG) valued at $978,479 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 7, 2026 disclosing 3,460 shares of Alphabet Inc.. This represents a change in shares of -1.42% during the quarter. The current value of the position is $1,213,224 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-10 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 3,411 -49 -1.42 978 -9.86 0.1279
2026-01-07 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 3,460 67 1.97 1,086 31.36 0.1464
2025-10-22 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 3,393 63 1.89 826 40.00 0.1243
2025-07-11 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 3,330 1,292 63.40 591 52.06 0.0936
2025-04-10 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 2,038 0 0.00 388 0.00 0.0707
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 2,038 2,038 388 0.0707
2021-08-16 2021-06-30 13F Alphabet Inc C Cap Stk CL C 02079K107 0 -250 -100.00 0 -100.00
2021-04-26 2021-03-31 13F Alphabet Inc C Cap Stk CL C 02079K107 250 0 0.00 517 18.85 0.1409
2021-02-17 2020-12-31 13F Alphabet Inc C CAP STK CL C 02079K107 250 -1 -0.40 435 18.53 0.1296
2020-11-12 2020-09-30 13F Alphabet Inc C CAP STK CL C 02079K107 251 0 0.00 367 3.38 0.1208
2020-08-13 2020-06-30 13F Alphabet Inc C CAP STK CL C 02079K107 251 0 0.00 355 10.25 0.1261
2020-05-08 2020-03-31 13F Alphabet Inc C CAP STK CL C 02079K107 251 -46 -15.49 322 -26.15 0.1258
2020-02-14 2019-12-31 13F Alphabet Inc Class C CAP STK CL C 02079K107 297 0 0.00 436 20.44 0.1379
2019-11-12 2019-09-30 13F Alphabet Inc Class C COM 02079K107 297 297 362 0.1253
2019-05-10 2019-03-31 13F Alphabet Inc Class C COM 02079K107 0 -251 -100.00 0 -100.00
2019-02-07 2018-12-31 13F Alphabet Inc Class C COM 02079K107 251 251 260 0.0986
2018-11-01 2018-09-30 13F Alphabet Inc Class C COM 02079K107 0 -284 -100.00 0 -100.00
2018-08-01 2018-06-30 13F Alphabet Inc Class C COM 02079K107 284 -10 -3.40 317 4.62 0.0747
2018-05-02 2018-03-31 13F Alphabet Inc Class C COM 02079K107 294 0 0.00 303 -1.62 0.0741
2018-02-13 2017-12-31 13F Alphabet Inc Class C COM 02079K107 294 -19 -6.07 308 2.67 0.0794
2017-10-30 2017-09-30 13F Alphabet Inc Class C COM 02079K107 313 40 14.65 300 20.97 0.0751
2017-08-08 2017-06-30 13F Alphabet Inc Class C COM 02079K107 273 1 0.37 248 9.73 0.0650
2017-05-03 2017-03-31 13F Alphabet Inc Class C COM 02079K107 272 272 226 0.0619
2016-05-20 2016-03-31 13F Alphabet Inc Class C COM 38259P706 0 -369 -100.00 0 -100.00
2016-02-26 2015-12-31 13F Alphabet Inc Class C COM 38259P706 369 22 6.34 280 32.70 0.0944
2015-10-23 2015-09-30 13F Google Inc. Class C COM 38259P706 347 347 211 0.0822
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.