ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionFairfield, Bush & Co.
Latest Disclosed Ownership6,905 shares
Latest Disclosed Value $ 721,918
Fairfield, Bush & Co. reports 2.38% decrease in ownership of NOW / ServiceNow, Inc.

On May 12, 2026 - Fairfield, Bush & Co. filed a 13F-HR form disclosing ownership of 6,905 shares of ServiceNow, Inc. (US:NOW) valued at $721,918 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 7,073 shares of ServiceNow, Inc.. This represents a change in shares of -2.38% during the quarter. The current value of the position is $814,100 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F SERVICENOW Stock 81762P102 6,905 -168 -2.38 722 -33.43 0.4008
2026-02-13 2025-12-31 13F SERVICENOW Stock 81762P102 7,073 5,650 397.05 1,084 -17.27 0.5716
2025-11-14 2025-09-30 13F SERVICENOW Stock 81762P102 1,423 85 6.35 1,310 -4.80 0.6723
2025-08-15 2025-06-30 13F SERVICENOW Stock 81762P102 1,338 40 3.08 1,376 33.11 0.7776
2025-05-13 2025-03-31 13F SERVICENOW Stock 81762P102 1,298 5 0.39 1,033 -24.60 0.6555
2025-02-13 2024-12-31 13F SERVICENOW Stock 81762P102 1,293 45 3.61 1,371 22.76 0.8061
2024-11-12 2024-09-30 13F SERVICENOW Stock 81762P102 1,248 -215 -14.70 1,116 -2.96 0.6639
2024-08-15 2024-06-30 13F SERVICENOW Stock 81762P102 1,463 59 4.20 1,151 7.48 0.6896
2024-05-15 2024-03-31 13F SERVICENOW Stock 81762P102 1,404 -115 -7.57 1,070 -0.28 0.6345
2024-02-13 2023-12-31 13F SERVICENOW Stock 81762P102 1,519 -301 -16.54 1,073 5.51 0.6293
2023-11-15 2023-09-30 13F SERVICENOW INC COM Stock 81762P102 1,820 -12 -0.66 1,017 -1.17 0.6647
2023-08-15 2023-06-30 13F SERVICENOW INC COM Stock 81762P102 1,832 660 56.31 1,030 89.15 0.2835
2023-05-15 2023-03-31 13F SERVICENOW INC COM Stock 81762P102 1,172 -15 -1.26 545 18.26 0.1918
2023-02-14 2022-12-31 13F SERVICENOW INC COM Stock 81762P102 1,187 -75 -5.94 461 -3.56 0.3042
2022-11-07 2022-09-30 13F SERVICENOW INC COM Stock 81762P102 1,262 0 0.00 477 -20.50 0.3368
2022-08-09 2022-06-30 13F SERVICENOW INC COM Stock 81762P102 1,262 5 0.40 600 -14.29 0.3528
2022-05-12 2022-03-31 13F/A-1 SERVICENOW INC COM Stock 81762P102 1,257 545 76.54 700 51.52 0.3510
2022-05-06 2022-03-31 13F SERVICENOW INC COM Stock 81762P102 1,257 545 700 0.3297
2022-05-12 2021-12-31 13F/A-1 SERVICENOW INC COM Stock 81762P102 712 -738 -50.90 462 -48.78 0.2221
2022-02-09 2021-12-31 13F SERVICENOW INC COM Stock 81762P102 712 -738 462 0.2207
2021-11-08 2021-09-30 13F SERVICENOW INC COM Stock 81762P102 1,450 -390 -21.20 902 -10.78 0.2931
2021-08-02 2021-06-30 13F ServiceNow COM 81762P102 1,840 560 43.75 1,011 57.97 0.2748
2021-05-14 2021-03-31 13F ServiceNow COM 81762P102 1,280 -90 -6.57 640 -15.12 0.1827
2021-02-12 2020-12-31 13F ServiceNow COM 81762P102 1,370 625 83.89 754 108.86 0.2199
2020-11-18 2020-09-30 13F ServiceNow COM 81762P102 745 -585 -43.98 361 -33.02 0.1153
2020-08-13 2020-06-30 13F ServiceNow COM 81762P102 1,330 -970 -42.17 539 -18.21 0.1923
2020-05-13 2020-03-31 13F ServiceNow COM 81762P102 2,300 275 13.58 659 15.21 0.2739
2020-02-12 2019-12-31 13F ServiceNow COM 81762P102 2,025 2,025 572 0.2105
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.