ServiceNow, Inc.
US ˙ NYSE ˙ US81762P1021

SecurityNOW / ServiceNow, Inc.
InstitutionFirst Foundation Advisors
Latest Disclosed Ownership28,767 shares
Latest Disclosed Value $ 3,007,590
First Foundation Advisors reports 7.32% decrease in ownership of NOW / ServiceNow, Inc.

On May 4, 2026 - First Foundation Advisors filed a 13F-HR form disclosing ownership of 28,767 shares of ServiceNow, Inc. (US:NOW) valued at $3,007,590 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 4, 2026 disclosing 31,039 shares of ServiceNow, Inc.. This represents a change in shares of -7.32% during the quarter. The current value of the position is $3,391,629 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F SERVICENOW COM 81762P102 28,767 -2,272 -7.32 3,008 -36.75 0.1090
2026-02-04 2025-12-31 13F SERVICENOW COM 81762P102 31,039 23,890 334.17 4,755 -27.74 0.1792
2025-11-17 2025-09-30 13F SERVICENOW COM 81762P102 7,149 -794 -10.00 6,579 -19.43 0.2432
2025-08-14 2025-06-30 13F SERVICENOW COM 81762P102 7,943 -124 -1.54 8,166 27.16 0.3026
2025-05-08 2025-03-31 13F SERVICENOW COM 81762P102 8,067 162 2.05 6,422 -23.37 0.2614
2025-02-13 2024-12-31 13F SERVICENOW COM 81762P102 7,905 728 10.14 8,380 30.55 0.3153
2024-11-14 2024-09-30 13F SERVICENOW COM 81762P102 7,177 844 13.33 6,419 28.87 0.2418
2024-08-06 2024-06-30 13F SERVICENOW COM 81762P102 6,333 1,541 32.16 4,982 36.35 0.1904
2024-05-10 2024-03-31 13F SERVICENOW COM 81762P102 4,792 151 3.25 3,653 11.44 0.1462
2024-02-14 2023-12-31 13F SERVICENOW COM 81762P102 4,641 -946 -16.93 3,279 5.00 0.1494
2023-11-15 2023-09-30 13F SERVICENOW COM 81762P102 5,587 295 5.57 3,123 5.01 0.1459
2023-08-14 2023-06-30 13F SERVICENOW COM 81762P102 5,292 108 2.08 2,974 23.41 0.1285
2023-05-12 2023-03-31 13F SERVICENOW COM 81762P102 5,184 487 10.37 2,409 32.14 0.1108
2023-02-14 2022-12-31 13F SERVICENOW COM 81762P102 4,697 -185 -3.79 1,824 -1.09 0.0873
2022-11-14 2022-09-30 13F SERVICENOW COM 81762P102 4,882 104 2.18 1,843 -18.88 0.0902
2022-08-12 2022-06-30 13F SERVICENOW COM 81762P102 4,778 138 2.97 2,272 -12.07 0.1004
2022-05-05 2022-03-31 13F SERVICENOW COM 81762P102 4,640 675 17.02 2,584 0.39 0.0933
2022-02-14 2021-12-31 13F SERVICENOW COM 81762P102 3,965 441 12.51 2,574 17.37 0.0885
2021-11-15 2021-09-30 13F SERVICENOW COM 81762P102 3,524 714 25.41 2,193 42.03 0.0819
2021-08-13 2021-06-30 13F SERVICENOW COM 81762P102 2,810 378 15.54 1,544 26.97 0.0595
2021-05-18 2021-03-31 13F SERVICENOW COM 81762P102 2,432 542 28.68 1,216 16.92 0.0521
2021-02-16 2020-12-31 13F SERVICENOW COM 81762P102 1,890 1,225 184.21 1,040 221.98 0.0461
2020-11-12 2020-09-30 13F Service Now COM 81762P102 665 665 323 0.0150
2019-05-13 2019-03-31 13F Service Now COM 81762P102 0 -16,848 -100.00 0 -100.00
2019-02-14 2018-12-31 13F Service Now COM 81762P102 16,848 11,814 234.68 3,000 204.57 0.1894
2018-11-13 2018-09-30 13F Service Now COM 81762P102 5,034 -400 -7.36 985 5.12 0.0545
2018-08-14 2018-06-30 13F Service Now COM 81762P102 5,434 0 0.00 937 4.23 0.0551
2018-05-15 2018-03-31 13F Service Now COM 81762P102 5,434 -2,566 -32.08 899 -13.81 0.0502
2018-02-14 2017-12-31 13F Service Now COM 81762P102 8,000 -2,000 -20.00 1,043 -11.23 0.0563
2017-11-14 2017-09-30 13F Service Now COM 81762P102 10,000 0 0.00 1,175 10.85 0.0667
2017-08-14 2017-06-30 13F Service Now COM 81762P102 10,000 10,000 1,060 0.0623
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.