Visa Inc.
US ˙ NYSE ˙ US92826C8394

SecurityV / Visa Inc.
InstitutionFirst Foundation Advisors
Latest Disclosed Ownership20,111 shares
Latest Disclosed Value $ 6,078,355
First Foundation Advisors reports 18.38% increase in ownership of V / Visa Inc.

On May 4, 2026 - First Foundation Advisors filed a 13F-HR form disclosing ownership of 20,111 shares of Visa Inc. (US:V) valued at $6,078,349 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 4, 2026 disclosing 16,989 shares of Visa Inc.. This represents a change in shares of 18.38% during the quarter. The current value of the position is $6,282,676 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F VISA COM CL A 92826C839 20,111 3,122 18.38 6,078 2.01 0.2203
2026-02-04 2025-12-31 13F VISA COM CL A 92826C839 16,989 188 1.12 5,958 3.89 0.2245
2025-11-17 2025-09-30 13F VISA COM CL A 92826C839 16,801 94 0.56 5,735 -3.30 0.2120
2025-08-14 2025-06-30 13F VISA COM CL A 92826C839 16,707 1,930 13.06 5,932 14.54 0.2198
2025-05-08 2025-03-31 13F VISA COM CL A 92826C839 14,777 -2,561 -14.77 5,179 -5.49 0.2108
2025-02-13 2024-12-31 13F VISA COM CL A 92826C839 17,338 18 0.10 5,479 15.06 0.2062
2024-11-14 2024-09-30 13F VISA COM CL A 92826C839 17,320 -1,149 -6.22 4,762 -1.75 0.1794
2024-08-06 2024-06-30 13F VISA COM CL A 92826C839 18,469 -418 -2.21 4,848 -8.03 0.1852
2024-05-10 2024-03-31 13F VISA COM CL A 92826C839 18,887 -1,753 -8.49 5,271 -1.92 0.2109
2024-02-14 2023-12-31 13F VISA COM CL A 92826C839 20,640 -9,955 -32.54 5,373 -23.65 0.2449
2023-11-15 2023-09-30 13F VISA COM CL A 92826C839 30,595 -1,268 -3.98 7,037 -6.99 0.3287
2023-08-14 2023-06-30 13F VISA COM CL A 92826C839 31,863 -901 -2.75 7,567 2.44 0.3270
2023-05-12 2023-03-31 13F VISA COM CL A 92826C839 32,764 -3,926 -10.70 7,387 -3.10 0.3397
2023-02-14 2022-12-31 13F VISA COM CL A 92826C839 36,690 -5,938 -13.93 7,623 0.65 0.3651
2022-11-14 2022-09-30 13F VISA COM CL A 92826C839 42,628 -23,808 -35.84 7,573 -42.11 0.3708
2022-08-12 2022-06-30 13F VISA COM CL A 92826C839 66,436 -55,907 -45.70 13,081 -51.79 0.5778
2022-05-05 2022-03-31 13F VISA COM CL A 92826C839 122,343 -14,638 -10.69 27,132 -8.60 0.9795
2022-02-14 2021-12-31 13F VISA COM CL A 92826C839 136,981 -18 -0.01 29,685 -2.73 1.0202
2021-11-15 2021-09-30 13F VISA COM CL A 92826C839 136,999 6,473 4.96 30,517 -0.01 1.1391
2021-08-13 2021-06-30 13F VISA COM CL A 92826C839 130,526 7,862 6.41 30,520 17.51 1.1753
2021-05-18 2021-03-31 13F VISA COM CL A 92826C839 122,664 8,556 7.50 25,972 4.06 1.1137
2021-02-16 2020-12-31 13F VISA COM CL A 92826C839 114,108 6,549 6.09 24,959 16.04 1.1065
2020-11-12 2020-09-30 13F Visa COM CL A 92826C839 107,559 -93 -0.09 21,509 3.43 0.9981
2020-08-14 2020-06-30 13F Visa COM CL A 92826C839 107,652 492 0.46 20,795 20.44 1.0720
2020-05-11 2020-03-31 13F Visa COM CL A 92826C839 107,160 2,768 2.65 17,266 -11.98 1.0580
2020-02-11 2019-12-31 13F Visa COM CL A 92826C839 104,392 3,346 3.31 19,615 12.85 0.9705
2019-11-12 2019-09-30 13F Visa COM CL A 92826C839 101,046 5,613 5.88 17,381 4.95 0.9279
2019-08-14 2019-06-30 13F Visa COM CL A 92826C839 95,433 -1,461 -1.51 16,562 9.44 0.9274
2019-05-13 2019-03-31 13F Visa COM CL A 92826C839 96,894 83,349 615.35 15,134 746.89 0.8970
2019-02-14 2018-12-31 13F Visa COM CL A 92826C839 13,545 4,371 47.65 1,787 29.77 0.1128
2018-11-13 2018-09-30 13F Visa COM CL A 92826C839 9,174 2,530 38.08 1,377 56.48 0.0762
2018-08-14 2018-06-30 13F VISA COM CL A 92826C839 6,644 58 0.88 880 11.68 0.0517
2018-05-15 2018-03-31 13F Visa COM CL A 92826C839 6,586 29 0.44 788 5.35 0.0440
2018-02-14 2017-12-31 13F Visa COM CL A 92826C839 6,557 2 0.03 748 8.41 0.0404
2017-11-14 2017-09-30 13F Visa COM CL A 92826C839 6,555 1,757 36.62 690 53.33 0.0392
2017-08-14 2017-06-30 13F Visa COM CL A 92826C839 4,798 -2,962 -38.17 450 -34.78 0.0265
2017-05-05 2017-03-31 13F Visa COM CL A 92826C839 7,760 7,760 690 0.0427
2016-11-14 2016-09-30 13F Visa COM CL A 92826C839 0 -2,722 -100.00 0 -100.00
2016-08-16 2016-06-30 13F Visa COM CL A 92826C839 2,722 2,722 202 0.0145
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.